Restaurant Marketing Ideas
It is no secret that the restaurant industry is ultra competitive. It is also well known that the failure rate is pretty high too. Making it in the restaurant business requires more than just great food and excellent service. Granted, those two are very important, but you must also be up on sound restaurant marketing ideas if you hope to last. Following we will give a brief overview of ten good marketing practices as they pertain to the restaurant industry.
(1) Stay Current With Your Marketing Plan
This first one cannot be emphasized strongly enough. The first indication that you may not be up to date is if your current restaurant marketing ideas just aren’t cutting it anymore. If what was working great at one time suddenly isn’t anymore, it’s important that you find out why and resolve the issue. Keep track of successful restaurants and see if you can find out what’s working for them and then copy them but of course with your own unique twist.
Another point that cannot be overemphasized. An important component of your restaurant marketing plan is that your restaurant must have a website. While You must have a website for your restaurant. While you want it to be full featured you must also make sure it loads quickly and is easy to navigate. Make sure you list any promotions, daily specials and so forth on it. It is also helpful to have a blog associated with your site. And make darned sure it is also optimized for mobile.
(3) Utilize SEO Practices As They Pertain To Your Locale
Now, we’re not saying to go out and become some big time search engine optimization (SEO) expert. But do make sure you know how to do the things that will enable your restaurant website to show up in local searches. If you don’t care to learn this there are plenty of qualified folks who can do this for you as well as show you other excellent restaurant marketing ideas.
(4) Recruit Food Bloggers In Your Area
There are food bloggers in every area of the country and most are pretty well-respected. People value their opinions. Offer them free meals and drinks and ask for a review in exchange. When they post their reviews it will also serve as an outside link to your restaurant’s website. And if they give a glowing review…hey.
(5) Ignore Review Sites At Your Own Peril
Like it or not, whether you think it’s fair or whatever, review sites can make or break you. Of course you want to see glowing reviews about your restaurant, but there are times when there will be some negative comments. Do all you can to respond to and resolve any negative reviews you come across. Also, ask satisfied customers if they can give you an online review.
(6) Allow People To Make Reservations Online
Number six on our list of restaurant marketing tips mainly pertains to people who own restaurants that are upscale or get real busy at certain times. Make it easy and quick for folks to make reservations either right on your website or at one of the many sites that offer up such features. Remember, people are super busy these days and don’t want to spend time on the phone to make reservations.
(7) Build Up An Email List
Make the most of all your website and the internet in general has to offer. A list of subscribed customers and perhaps an e-newsletter are excellent restaurant marketing ideas. You can send them notifications of specials or promotions you are running. And from time to time offer up discounts or coupons they can use in your restaurant. Don’t overlook social media as a method of getting sign ups as well.
(8) Have A Strong Social Media Presence
Social media is a very powerful way of getting word of mouth advertising. This could very well be at the top of restaurant marketing ideas. You can interact with your customers any time you feel like every day of the year. That is business gold. And don’t limit yourself just to Facebook either. There are other social media platforms you need to look into as well.
(9) Do Not Overlook Any Potential Restaurant Marketing Avenues
As mentioned in the idea above, don’t just think Facebook and your website. There are many other platforms online that you can tap into to put your restaurant front and center. Take a look at all of them and see which ones are the best fit for your marketing plans.
(10) And Last But Certainly Not Least
We know we said ten restaurant marketing ideas but we couldn’t help but break this one into subsections, so we can cover all these hot (no pun intended!) restaurant marketing strategies. Here we go. (a) Hold contests. These could be conducted on social media sites as well as your restaurant’s website and even in your establishment. (b) Have a customer loyalty program where you offer deals exclusive to members of the program. (c) Make sure you update your menu and its look from time to time. Don’t let it get boring and stale.
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