Social Media Marketing Tips for Small Business
Social media marketing is time-consuming and requires a lot of expertise. However, being a small business owner you cannot deny the social media engagement for your brand, can you?
Social media brings a bag full of tangible real-time benefits such as consistent online exposure, increased traffic, access to knowledge sharing platforms,prospective lead generation, improved search ranks, increased brand awareness, direct customer feedback and more engagement with customers. Gosh, there’s so much to gain and nothing to lose.
Social media is no doubt a one-shot approach, but you have to instill patience and persistence to gain impressive results.
Scroll Down to see some exciting social media data that shout loud what your small business is missing out.
- Small businesses who found social media marketing effective for their business – 49%
- Small businesses that prefer to connect with brands using Facebook – 80%
- Active on social media daily and got unparallel benefits – 58%
- Online users who count on social media before making a purchase – 46%
Talking about using social media, you have to make the right choice to get impressive result for your small business. Small business owners it’s time to become serious, stay focused, have social media plans to engage more customers on your social channels.
This snackable blog is going to share some real-time social media benefits that can churn profits for any small business.
Build a loyal community of fans by hosting online events on social channels like Google Plus. Hang up with some virtual networking party, allowing your fans to share the links of their own page. Well, make the party last for more than 24 hours to discover new business, fans and rave up the strength of your community.
Include the hashtag (#) whether you hold the campaign on Google Plus, Twitter or Facebook. Schedule your initial invitation in the early morning and add a couple of another throughout the day. Hosting online events serve a hot-cup of real-time social media.
Image – Speaks a Thousand Word
Switching on the social media marketing button denotes that you need a continuous fan engagement. Let’s face it. If you share a post or an update on Facebook and do not get a like or a share, you’re wasting your time. To amplify your fan engagement use images to boost your status updates. Search for blank images, such as talking bubbles, bursts, chalkboards and signs, and then add text to those images asking a question to your followers.
With the growth of the visual social platform such as Pinterest and Tumblr, images are securing a significant position in social media. Images bear clear messages that grab attention faster than simple textual messages. Images used in a blog post are open to interpretation and helps the reader to comprehend the content. So to serve the real-time sphere makes sure that the image you use in posts is able to communicate your brand message.
Getting Influencers by Your Side
In order to have a scoop of real-time marketing, it is essential to grab the attention of the influencers in your niche. Influencers are enormously active on social channels, spending time sharing contents of various interests. Getting noticed by their radar is not easy, so to draw their interest, we need to give away “snacky contents as gift”. When you share influencers’ content, they will notice, and if you share the content without asking anything, in the future you are sure to dig up good benefits from them.
Taming social media to generate real time benefits is one of the biggest challenges for small businesses. Often such business makes a mistake by trying to have a presence on every latest platform, making their spread too thin and waste their time and effort.
So, what’s the solution? If social media makes sense for your business, start locating where your customers are, and hang up with them online. Well, choose one or two social platforms that align with your business, and then focus on those platforms to drive in traffic.
Where will you find your customers? Asking them directly or using the search button of every social channel to find out communities of your niche. Join in the conversation that appropriately serves your business to win the attention of customers present there.
Consistency Increases Engagement Opportunity
Customer engagement depends on how consistently you share contents across social channels. Days and times of sharing contents may vary. A car dealer will prefer to share their content on Weekends as people prefer to search for car deals relaxing back at their home. For an entertainment company, Wednesdays and Thursdays are going to pull a crowd as people start to chalk out their weekend plan since then.
Maintain the sequence. If you disappear for a day or two, it becomes hard to gain momentum. Don’t post everything at once, or you might fall prey to spamming. Instead, plan out how to spread your posts throughout the day.
Boosting Real-Time Benefits Scheduling Your Daily Updates
Being social, being there where the conversation initiates in real time defines social media at their best. Scheduling your posts on Twitter is a great success, though Facebook allowed brands to schedule updates for some time, but with 140 characters, Twitter is no doubt bagging some good benefits for small businesses.
As social media traffic shoots up in the holidays, Twitter’s scheduling of posts allows high traffic by highlighting holiday giving of particular brands. Even jamming up the post-scheduling updates with real-time updates gives a massive exposure for small business brands.
Optimizing the Ads for Specific Actions
If you want a specific action, optimizing the Ads can bring on better conversion rates. With Facebook Ads, you can promote specific posts such as Comment, Post, Like, Link Click, Photo View, Share, Video Play etc. In order to target the specific business goals, you will have to optimize the Ads to target the demographic crowd in real-time for particular actions.
Real-Life Connections Counts a Lot
Connect with the use of social media in real-life. Take time to reach out via Skype or the phone having a quick “Hello” who maintains an active role as a concerned businessman. You can gain some good benefits if you partner up with people in the same niche or gain referral partners. Connecting people in real life via video conference brings rich benefits in real-time.
Now take a look at the retweets, shares or comments, you will find that people, whom you have met in real life, get on with your business more often than the ones whom you know virtually.
Following up Followers, Keeps Business Fit
Following up fans in Facebook is not possible but Twitter, Google Plus, Pinterest or Instagram all gives chance to find out relevant social media users based on the contents they post or on their biography. You can employ social media real-time tools like SocialPRo or Tweepie to make following management a part of your daily social media activity.
Small businesses just need to invest 15 minutes a week to amplify their follower-to-following ratio and build a targeted base of followers.
Respond to Comments to Build Relationship
When customers have something to say, small business must stick to ways that will help them to respond back almost immediately. Use of tools that generate real time alerts such as Mentions will help you to keep a tab on the comments shared by your followers almost 24/7. If you are able to invest 10 minutes a day for genuine listening to comments, then it can make a large difference to your business. Social media relations may be superficial, but engaging with customers through comments will make you turn into a trustworthy name.
Social media keeps on changing their attributes every day, so it is essential for small business owners to refresh their social media marketing tactics and associate with real-time benefits. By engaging a few hours on social media channels daily will muster large crowd, who not only amplifies your sales but escalate your business repute.
Will you like to miss such tangible benefits in 2014?
Suggested Read on this Topic:
[easyazon_block add_to_cart=”default” align=”center” asin=”B00N24MJG4″ cloaking=”default” layout=”top” localization=”default” locale=”US” nofollow=”default” new_window=”default” tag=”totesome04-20″]