It’s simple. If your customers are on social media, you should be too. More and more people are becoming active users of at least one social media platform, and your business can utilize these platforms to reach out to audiences locally, nationally, and internationally.
Twitter is a worldwide social networking service with more than 500 million users. Ensure that your profile is complete with your company’s URL included, and that the details on your profile reflect your business ethos. Use your company logo as your profile picture and engage in conversations that are trending. Become an expert in topics such as the entertainment industry and popular TV shows, and contribute to the hottest topics using the hash tag. With Twitter, you need to build an audience, so you will need followers. To get followers, you need to be visible. Follow people that follow you and find similar people in your industry to follow. When updating your status, include appropriate keywords as these updates appear in your search results.
LinkedIn is a social networking service for professional and business networking. Users create a profile which details their professional achievements, and build and nurture a network of contacts. Shahram Shirkhani co-heads the International Law Firm,Shirkhani and Alavi, and is also a Professor of Law at Islamic Azad University in Tehran. Shahram Shirkhani’s linkedin profile allows potential clients or business associates to view a summary of his achievements, qualifications and work history, andto connect with him. LinkedIn allows users to see who has viewed their profile, and the site can be used to recruit employees, and search for opportunities, as well as contact past colleagues and potential colleagues and endorse one another’s skills internationally.
Facebook is probably the most well-known and widely used social platform. Because it is huge, you should always be looking for ways to increase engagement on Facebook. Post shareable content so that it is re-posted, thereby reaching a wider audience, and include competitions and special offers such as “sign up now and receive a gift card”or “like our page to enter our competition”. Facebook’s Global Pages means that users are redirected to a version of a business’s page that is best suited for them depending on where they are geographically, so this feature is invaluable for companies that intend to cater for a global audience.
YouTube
This video-sharing website can help you to reach an international audience if you use it to post how-to videos offering viewers something original, relevant and useful. Drive traffic to your website by presenting your viewers with a compelling (or free) offer at the end of the video so that they feel they have to find out more and take you up on your offer.
When social media directs clients to your website, it is essential that your company website is engaging and relevant. Your website must be mobile optimized. Make sure your customers can navigate your website, leave comments and feedback and easily make contact with you, all from a mobile app. Look at having your website translated into different languages, and ensure that slogans translate and convey the intended message.
Internet users are spending increasing amounts of time on social media, viewing posts, sharing content and updating their status while on the move, waiting in line or even while watching TV. Make the most of it and utilize social media where your customers are, to reach places where customers could potentially be.
