Best Public Relations Books
While there is a very wide range of public relations books available on the market, some are undeniably better than others. Following is an overview of the top ten best public relations books of all times.
This classic book by Dale Carnegie is one of the best public relations books on the market. It contains timeless and invaluable tips on networking, building relationships, working with difficult personalities and more.
Renowned commutations expert Torie Clark takes note one single yet key point that all PR experts would do well to take note of; that is, the vital importance of telling the full truth and nothing but the truth. She points out the deadly fallacy that the public can be deceived by spin and notes that in today’s age, a company that is less than honest is setting itself up for failure.
Al and Laura Ries, both marketing experts, point out the many well known brand names (i.e. Wal-Mart and Red Bull) have made it big without relying much on marketing. They go on to note that public relations is the best way to build a loyal customers base, using true stories of successful companies to make their point. This book is a fascinating read that is sure to prove useful to any business owner.
Written by Edward Bernays, a man who is regarded as the father of public relations, the book makes important points about the importance of crowd psychology and managing public opinion. Despite the fact that this book was written decades ago, its uncanny insight into how people think and operate still holds true in this day and age, making it one of the best public relations book for those seeking insight into basic PR principles and strategies.
In this book, David Ogilvy points out the similarities between marketing and PR. His simple to understand narrative explains his concepts, tactics and techniques, many of which can be used by a wide variety of industries regardless of size and location.
7. It’s Not the Big That Eat the Small…It’s the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business
A recent book by Jason Jennings and Laurence Haughton. The book takes note of the very stressful nature of being a public relations expert or consultant and emphasizes the importance of acting quickly and decisively.
Daniel Diermeier, a professor from the Kellogg School of Management, analyzes the importance of company reputation and just how easily it can be ruined by a single tweet, Facebook update, blog post or negative online article. While some would regard this book as dense (it is more than 300 pages long) it is also comprehensive and offers timeless advice on every single aspect of reputation management.
While PR is not just about managing crisis situations, you do need to know what to do if your company is hit by one or more scandals. This book, written by Michael Sitrick, is one of the best public relations books for anyone whose reputation is being dragged through the mud.
10. The New Rules of Marketing & PR: Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
If you want a PR book that offers up to date PR advice on social media and internet usage, then this book is for you. Written by David Meerman Scott, it provides clear, step by step advice on how to build your brand name on the web.It also includes interesting case studies and real world examples that will inspire and motivate you to use the internet to its maximum potential.
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