Building profitable niche wesites need not be a difficult or complex process- it simply requires a step by step plan to be used- such as the 10 steps to building profitable niche sites.
The list below is not in any particular order, but when followed fully, will result in a site that is more likely to rank higher in the search engines for the people searching for that which you have!
One of the very important parts of a profitable niche site is the selection of the right keywords. Keywords are the words most likely to be used by the people wanting to locate your site and thus, they will need to correspond closely to the words used on your site. It is always wise to make sure that they have been researched well, using tools like Google’s Keyword Tool as an example, to make sure that you are using the most likely words. It is also important to remember that words that we think of, may only be a fraction of the choices selected by other people, so these tools are invaluable to helping us.
It goes without saying that even a niche site can be quite narrow in subject selection or very deep. While the more specific the site is, can make it more easily found, it should be noted that a site with a narrow topic that is only being used by ten people a month worldwide may not be very profitable for you. Hence, it is advisable to select a niche that is able to be detailed, but also suitable to a topic where there are a high enough number of searches per month. Another way of looking at this is what is known as keyword competition.
It is also important to make sure you have what are known as back links, which are links from other sites, pointing back to your site. A common and successful example is to have many videos made, as videos are widely used and regarded by search engines. These videos will have a link in the video description pointing back to your site. Remember that often, a search for your site’s subject matter will result in a top ranking to a video site that in turn, hopefully will have a video that is pointing to your site. In this way, by creating videos, you are increasing the ‘net’ that catches people to go to your niche site.
It is also quite logical to expect that you must have the best possible and relevant content on your site. After all, search engines are a lot cleverer these days and for that matter, you want to ‘satisfy’ the people that find your site. Google calls this ‘giving your visitors what they want’. By providing good quality content, you are helping your site visitor and also making sure that you are being relevant in the eyes of the search engines. Over time, this also increases your site rankings to be very successful as a niche site.
Another technique is to make sure that you have a comprehensive social media page on major social media sites that are pointing to your site. Another version of this is to have social media ‘buttons’ on your site so that people on your site can ‘like’ the content, which will also help your site to rank higher and to spread the word about your niche site. It is like a comprehensive recommendation program.
Another point is to make sure your niche site is updated regularly. In the early days of the internet, a web site would be created and then effectively left alone. Now days, it is essential to regularly update your website and create new and informative content that will help to keep your site relevant. It has also been found that building sites on a blogging platform make them very easy for search engines to find your site too. By creating the opportunity for your site visitors to leave comments, you are increasing the chances of your site becoming even more popular as well- another advantage of the blogging format for niche sites.
While this point may seem obvious, building a niche website requires that you are very interested in the topic or have access to a very good writer on the subject. The reason for this is that a well maintained site will have many articles and possibly reviews on the given subject and this will therefore need well written content that is interesting, innovative and regular. If you are interested and knowledgeable, it will be much simpler than if you detest the subject matter!
As a general rule, I always recommend having a sign up form for a free report or similar on your site, as this will allow you to capture the details of your site visitor so you can keep that visitor engaged. I mean that after all the effort to get a visitor to your site, it makes more sense to help keep them there and coming back. What better way than a beneficial and informative free report that is emailed to them after signing up on your site. This will help build confidence in you and your site as you will have prepared a series of automated emails to go out to them every few days. This is a critical step too. It pays to take the time to keep the email sequence informative and generous. I would only recommend a ‘salesy’ email once every three or four. The rest should be pure information. It will pay off, as most marketers will be able to attest to.
It is also a good idea to create other resources that can be useful in encouraging visitors back to your site, like videos on your site and audio like mp3 files that can be downloaded. Remember that many people lead very hectic lives and not everyone will just want to read content. Some people like to look at sites on the phones, so the site needs to work on portable devices and some people will prefer audio to listen to as they drive, for example and others are more interested in videos as a way to absorb information. By creating all these forms of media on your site, you are more likely to engage with the maximum number of people. It may seem like hard work at first, but the results will usually pay off over time in the form of more custom.
Another point to note, to create profitable niche websites is to make sure that you are regularly using other services, such as ‘pinging’ your website when there are updates. This is a process where you are ‘advertising’ to the various search engines that you have new material that they should ‘know’ about.
While the list above is certainly not exhaustive, the above 10 Steps to Building Profitable Niche Sites will certainly help you to get going in the right direction. Always make sure that you have quality over quantity in your content and keep it regularly updated.
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