AdSense is increasingly growing as a method of making quick money over the internet. As a blogger, you have probably dabbled with Google AdSense, generated some of the ad units and placed them on your blog or website to make profits from this strategy. Google AdSense may seem so simple to use but like any cash-generating program, you can make a tremendous improvement and earn highly. Ideally, it is the simplest optimizations and polishing of ads that that will earn you more clicks and ultimately more money. Consider the following 10 strategies on how to increase AdSense revenue:
1. Use ads where they are more likely to be seen
Do you know when or where your ads are more likely to be seen and eventually earn more clicks? The secret is placing them adjacent to something that the user is more likely to click on. A user’s eyes mostly follows the mouse and if they spot an attractive ad close to what they are about to open, it increases their likelihood of clicking on your ad. Whether it is a share button or a social link button, find out what your users like and place your ads next to such.
2. Generate a good list of highly paying keywords and use them wisely
Keywords are still essential when working online because they will be used from time to time to find content over the internet. Generate a good list by using the savviest tools available or by simply observing and accurately speculating what users are likely to look for. Once you have such keywords, never use them the spam way. Spread them naturally and reasonably as though you are a skilled writer trying to share meaningful content relating to that particular subject. For an article that has 500 words, using the keywords at least 4 or 5 times will be reasonable. Be careful to spread them evenly such that your writing looks natural.
3. Reconcile the colors to match with your design
Visual appeal is an important factor if you desire to make more money online. To attract more visitors and solicit them to click on your ads, therefore, the adverts must blend with the entire content to appear as though it was designed by some expert. However, you have to be careful not to make the advertisement awfully similar to the content because you would have violated Google AdSense policies. On the other hand, however, they don’t have to sound like advertisements by looking so odd. To strike a reasonable balance, make strategic plans such as matching the color of your ad text with that of your content (which is usually black).
4. Make you website dynamic
If you offer quality and genuine content, there are users who will visit your website from time to time. With this trust comes a negative virtue if you don’t shake up your website from time to time. Users will be so familiar with where and how you place your ads and with time they will start avoiding them. To avoid this, shake your website often and change the position of your ads. As you test different locations and watch your ad ratings, pause to look at you tests and implement the strategies that earned the highest rating.
5. Use ad analytics
If you only use ad reporting tools to know how much money you are owed, perhaps it is time you made more use of this goldmine. There are tonnes of information in ad tools that will significantly hike your revenue. For instance, the tools can help you determine the effect of changing ad sizes on your website. Similarly, you can study the effect it will have on your rating if you change the website content and layout.
6. Aim at being a resource and not a destination
While using ads is the only viable strategy at the moment, you should understand that every single ad has a fair share in driving people away from your website. If you desire to build a blog with regular readers, therefore, placing an ad after every paragraph is not a reasonable idea. Placing ads between your texts will obviously earn more clicks compared to ads that are placed independently on one of the corners but you will obviously lose some of your visitors.
As such, it is important to understand that you will earn more money with AdSense if you receive more visitors from search engines. If you offer your visitors the exact content that they are looking for, this increases your trust and will ultimately give you a higher rating. Be smart and avoid placing every valuable resource on your site. Instead, create the kind of resource that will compel users to move ahead in order to find more information on the topic that they love. With time, this gives you an opportunity to sneak in the ads without losing the regular visitors.
7. Promote your pages with a lot of vigor
If you desire to receive increased organic traffic from search engines, creating highly compelling content is just a fraction of what you need to do. It also includes creating backlinks and promoting the pages like someone who means it. Besides leveraging on social networks such as Twitter and Facebook, guest posting is another strategy you can use to promote your pages. If there are any meaningful online forums, participate too and you will significantly popularize your pages to increase the amount that you make from AdSense.
8. Use multiple ad networks
If you entrust your entire ad inventory to one ad network, it means they will pay whatever amount they wish for a particular inventory. To avoid this, work with several ad networks and choose those with varying industries, geographic locations, strengths and campaigns. But how will you allocate inventories to all these ad networks?
Other than weighing which ad network you prefer on the basis of the amount that they pay, the most reasonable strategy is to auction your inventories and surrender to one who pays highest. This way, you get to make more money with several options at hand in case one turns unreliable.
9. Play honest and remain real
A number of people may settle on a cheap trick of asking their friends and relatives to click on their ads. However, Google is smart and will soon realize this trick. Once you lose your AdSense account, be sure that you will never have it back. Rather than settling for such a simple fraud, therefore, remain simple and real. Work your way up the ladder by posting regularly and engaging with your audience to earn the trust that will genuinely double your income.
10. Try out different ad sizes
Available information indicates that a wider ad is likely to earn more clicks than a taller one. Wider ads are easy to read because the visitor will not be forced to skip lines and will therefore lead to more clicks. However, you need to experiment regularly with various ad sizes to determine the most appropriate for your site. This where analytical tools come in handy. Even so, don’t waste too much time testing ads and ad sizes until you forget that you are supposed to offer quality content.
In summary, AdSense is not so hard a puzzle that you cannot solve. On the contrary, it is a good resource to play around with and earn more money. Don’t be afraid to mix things up until you get a blend of designs and strategies that will assure you of the biggest earnings.
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