Call to actions that work
Calls to action link the two most critical pieces of the sales process: generating traffic to your site, and converting visits into sales. You need to use calls to action phrases and best calls to action to get your readers attention. Creating calls to action that work should be an easy process, but many result in epic failure. In fact, if calls to action were really easy, any guy who used the “how do you like your eggs in the morning” line would get some “action.” Instead, the lady in question would probably answer “Unfertilized.” This brings up another important point. That is a perfect example of why you need to use calls to action best practices. While sales are the ultimate goal of calls to action, your visitor might not be ready to buy. Calls to action great business marketing strategies and business promotional ideas that work well, it may take some time but hang in there they will help you make that sale. Use your calls to action by keeping them engaged, through valuable information, free trials, etc.
Also read: Ten Ways to Create Great Landing Pages
Here’s what you need to know about writing calls to action that work.
1. Recognize Bad Calls to Action
Peep Laja of Conversion XL warns against using the word “submit.” Submit evokes images of the Borg and forced assimilation. People want to subscribe, buy or ask a question, but not submit.
2. Use Action Verbs
Begin your call to action with an action verb, such as go, discover, buy, attend or subscribe. Avoid wishy-washy language, such as “you can buy it here.”
3. Keep it Short and Simple
Keeping it short and simple is a great call to action marketing strategy. Overly wordy calls to action distract potential clients. You want your business advertising and web marketing ideas to be short; you don’t want to overload a potential customer.
4. Provide an Incentive
Magdalena Georgieva of Hubspot explains that bonuses, exclusive offers, time-saving processes and special discounts entice people to respond to calls to action. She brings up another incentive known as “social proof” or “social influence.” Since might involve displaying the number of likes your product or service has received on Facebook, or the number of “plus ones” on Google+.
5. Use Contrasting Colors for Your Calls to Action
How many times have you gone to a website, and been unable to find a sign-up button. This usually happens when the website designer uses the same color sequence for the content text and the call to action. Many people scan webpages as they read them, so matching colors are easily missed. Calls to action that work feature colors that boldly contrast with the rest of the text. Contrasting colors will really help with marketing ideas for small businesses.
6. Prioritize Multiple Calls to Action
Some businesses offer a choice of two or three competing actions that they would like their site visitors to take. For example, you might want them to sign up for your newsletter, request a consultation or try your product or service. Determine which of your calls to action takes priority, and give it a prominent placement, with bigger text and bolder colors. The primary call to action should lead to a transactional or revenue producing landing page, whereas the secondary call to action leads to a reference landing page.
7. Add Call To Action Buttons
When designed with finesse, call to action buttons give your website visitors a sense that a click leads to something special and desirable. Special design elements, such as bolder colors and extra space around them, make them stand out. Types of call to action buttons include:
- Preview, usually used for books
- Download, for white papers and ebooks
- Add to cart
- Try it free
- Buy now
When prioritizing competing calls to action, use the button for the primary call and a hyperlink for the secondary call.
8. Think Outside the Box and Experiment with Shapes
Arrows, award ribbons, hand-drawn sketches, clouds and other shapes convey your message, and stand out on your website. Write the call to action text within the shape, and watch your click rate increase. These would be considered strong calls to action examples.
9. Reduce Visitor Anxiety
Nothing infuriates visitors more than a supposed free-trial that requests a credit card number. The same applies to the possibility of being placed on mailing lists of every spammer on the world wide web. Your call to action must include a guarantee that no credit card is required for the free trial, and that you do not, under any circumstances, sell their information to other marketers. For calls to action that involve monetary transactions, assure your buyers that you have provided a safe and secure page.
10. Test and Evaluate
Experiment with different types of calls to action, and track which ones receive the most clicks. Don’t forget your business to business marketing ideas, they can be invaluable.
When you are first starting out with call to action it is always a great idea to browse other websites and look for calls to action examples. This will give you a better idea of what you want to use or not want to use.
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