Maintain active social media feeds so you can directly market your services to clients.
Image Credit: Ivan Walsh As an SME you probably don’t have the budget of a major corporation; however, there are plenty of free and low cost marketing methods that will help you compete against them. In today’s digital world, social networking, website rankings and content marketing can have a more profound effect on your business than television or radio; and if you manage your online marketing methods effectively, there’s no reason why your business won’t shine especially if you have and use marketing steps for new business.
Produce Great Content
If you’ve ever delved into online marketing you’ve probably heard the phrase “content is key” on numerous occasions. People use the Internet to source information, and if you aren’t providing high-quality information they’ll simply look on another website. Due to annual changes in Google’s algorithms, low-quality content is constantly being filtered out and brushed aside, so the only way to solidify your position is to produce excellent resources. For example, London based serviced office agency Skyline Offices, developed a page specifically designed to help people learn about their industry. Informative information will not only help your readers, but will reinforce your position as an authority in your field.
Maintain Active Social Media Feeds
Social networking websites are hugely powerful. They allow you to instantly connect with potential clients and previous customers with just a few clicks of a button. According to Statistic Brain, the average person spends 15.33 hours on Facebook every month. If you attain followers and regularly keep them updated via social media, you’ll constantly be exposing your brand to them. This can equate to hours and hours of free, direct advertising each month. All you need is marketing plan steps, and marketing steps for a sale.
Start Building an Email List
While social media provides platforms that allow you to connect with potential clients, never underestimate the power of an opt-in list. Not everybody will view your updates via social feeds, so having an email list ensures that your message will reach potential clients. Place a subscription form on your website and write a weekly newsletter to keep everybody informed.
Manage Negative Online Reviews
Obviously the priority should lie in providing a good quality service and preventing negative reviews in the first place; however, mistakes do happen and people will warn others. Scour the Internet on a regular basis to see if anyone is verbalizing their negative experience. Try to resolve the problem directly and retain your professionalism when you publically respond.
Use a Responsive Website Design
According to Digital Buzz, over 50% of the world’s web users use a smart phone for accessing the Internet. If your website isn’t viewable on a mobile device, you could lose a lot of business. Responsive website templates will ensure that your website can be viewed on any browsing device without hindering the quality of the layout. This can significantly increase user engagement for mobile viewing and encourage shares and likes on social media feeds.
Hone your Digital Marketing Strategy with Analytics
Services such as Google Analytics allow you to keep tabs on your visitors and how they use your website. With analytics software you can both pinpoint flaws, and find areas of your website that are performing well. For example, if a certain web page has an unusually high bounce rate, then perhaps you’ll need to revaluate the design or amend the copy.
Use Automated Scheduling Software
If you maintain a blog on your website it’s important that you keep all of your posts current and up-to-date. If you ever don’t have time to write a post, you can write it in advance and use software to schedule the publication to ensure it reaches your readers at an optimal time. For example, if you’re marketing a product that will likely sell more at a specific time of the year, but know you won’t be around to update the blog, write the post in advance and set a schedule time.
Produce Viral Content
One of the most important elements of ranking highly in the search engines is attaining links from other websites. Blog owners are constantly spammed by companies begging for links; however, a generic link won’t provide any real benefit to their readers. This makes it increasingly difficult to attain links from these sources. Produce content that other people within your niche will want to share with others. The Pink Group have attained a large amount of attention after publishing their Social Media Call Sheet, which is designed to help people seamlessly integrate logos across various social media platforms. This page has since received thousands of social media shares on Facebook, Twitter and Pinterest because other people actively want to link to the page.
Experiment with Pay-Per-Click Advertising
With pay-per-click advertising you set your daily budget to host an ad on the Internet, and then pay a small sum of money every time somebody clicks on your link. There are a variety of different providers; however, the most powerful are generally considered to be Google and Facebook. While pay-per-click marketing isn’t for everybody, it’s always worth experimenting to see if you can find a gap in the market that will drive traffic at a low cost.
Don’t Ignore Traditional Marketing Methods
Networking events, promotional goods, sponsorships, snail mail, etc. – these marketing techniques have a proven track record of driving results. While traditional marketing methods are generally more costly than online methods, don’t completely phase them out of your marketing strategy or out of your marketing strategic planning. A healthy mixture could be exactly what your business needs. In short, if you want to maximize your exposure, use the Internet to engage with potential clients and create resources that provide high-quality information. Word-of-mouth marketing is just as powerful in the digital world as it is in reality; and if you can establish a community around your business, sales will naturally come your way.
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