Mobile Apps have increased in number over the last few years and so has the number of mobile users. A mobile app is an inexpensive venture for businesses and if a business wishes to stay competitive and increase sales, getting an app developed is a natural step. Below are ten reasons why you need a mobile app:
1. Mobile user numbers increase each day
It is estimated that more than 50 percent of people online use mobile devices, mostly smartphones. To this end, your online business needs to create an easy way for any visitors to access your products or services. This is possible through a mobile app.
2. Engage more with customers/visitors
With a mobile app, your site is easily accessible. Customers access support fast since most of the apps developed for businesses support live chat. Besides this, the app can come handy in for passing information to your visitors. The app interface is simple and light and will load faster than on mobile browsers.
3. Enhance Customer Service
Poor customer service pushes even the most loyal customers away and you do not want this for your business. With a mobile app, you will be able to deliver great service to the buyers/visitors for instance after sales support, guidelines and much more. Addressing the needs of the individual customers will be easy as they can reach you faster.
4. Do Business Locally
Apps can be optimized to use geolocation and enable you to speak to people near your business, who are more likely to use a local supplier of products or services. This will enable you to beat the competition, pass useful information onto the buyers, and gain new customers/visitors as well as increase sales. Local businesses can provide coupons to buyers in a given area.
5. Get into Mobile eCommerce
The number of sales completed through smartphones increase each day. People search and buy products on smartphones when in the office, while traveling, during their lunch break and anywhere else. By starting mobile eCommerce, you are likely to benefit with increased sales.
6. A mobile app is cheap in the long run
Most people prefer having a responsive website to a mobile app due to costs. However, a mobile app, after the first development, will only require a few updates. After a few months of use, the mobile app will have increased sales to cover the development and the updates.
7. Keep your customers coming back
Whenever a customer thinks of shopping, they will always go for the simplest and most affordable way to do it. If they already have your app on their device, you are assured they will visit your store first before performing searches online.
8. Mobile Data Speeds have got better
Over the last few years, mobile infrastructure has changed. Mobile carriers want to offer the best. To this end, we can only expect the number of mobile users online to increase. This increase means more sales through mobile devices.
9. Gain trust from your customers/visitors
Compare a poorly designed ecommerce store with a well designed and clean store. The latter gets more customers than the former. Now picture a well designed store with a mobile app. This shows the legitimacy of your services/products to the customers and elicits them to buy. Note that a mobile app is an investment.
10. Search Engines are restructuring mobile search technology
If Google, Yahoo, Bing and other search engines recognize the importance of online mobile users, you should too. Search engines will get customers to your site and the app will help you retain them. With a mobile friendly site, the customers buy and leave. With an app, they can come back any time.
Mobile app development is big business now. A well developed app will not only help you garner customers/visitors but will also keep them loyal to your business. Make an app today and witness a rise in sales.
Logan Merrick is the Strategic Director of Buzinga. He brings a Marketing approach to every project by overseeing UX design, Co-ordinating market research, and consulting on core components of the launch. Connect with +Logan Merrick on Google+