Google is the world’s largest and most popular search engine. In recent years, the global database has also become a central hub for SEO tools and web development. From social media integration to online marketing and advertising campaigns, Google is simply more than an intricate and detailed search engine. This past April, the giant launched a myriad of updates to help sites, blogs, and online forums foster greater growth and expansion. Google’s Latest Algorithm Change; the Quality Update was recently implemented to effectively assess site analytics and SEO parameters. This has impacted the criteria on quality, however, enabled sites to revamp its SEO to meet the current trends and burgeoning developments in the market. No matter your niche, industry, or sector, these SEO changes are vital in securing recurring web traffic and business to your online portals.
Mobile Marketing
As part of the recent algorithm and SEO changes, Google called on all existing and new sites to be more mobile-friendly. This essentially means that all current and new site submissions must entail mobile readiness across the board. This allows sites to secure greater visibility on leading search engines, while establishing brand validity and awareness at the grassroots levels. Brand recognition also helps spread your message across the Web, while meeting client and customer needs in a timely and professional manner. From questions to testimonials, the search engine update allows sites to be accessed via remote, digital, and wireless units. SEO tools also accentuate optimization for mobile based sites, while helping non-mobile sites tap into this vital and crucial trend.
The Quality Update
Google’s Latest Algorithm Change; the Quality Update has received mixed reviews from IT gurus and SEO firms alike. While formerly known as the Phantom and Phantom 2 Updates, this recent update has changed Google’s search ranking algorithms. With the mobile updates taking place in April, the newest rounds of SEO changes took many webmasters and search engine optimization experts by surprise. Initially, many felt that changes revolved around Panda and Penguin; however, Google stated this was not the case. Still, the updates have affected Panda due to the targeting of the algorithm change. In a nutshell, the quality update does inadvertently punish low-quality sites but secures higher rankings for quality based sites, blogs, and forums. As part of the rewards, sites that strictly adhere to Google’s White Hat techniques generate more recurring web traffic, which propels their rankings and visibility on the engine.
Quality Content Sites
Even with Google’s new quality update, quality content sites have continued to soar in global popularity. In fact, more sites now feature social and mobile media integration, along with content that meets or exceeds Google’s SEO criteria and parameters. The updates have also served as a warning to low quality sites to improve their content to meet the current SEO landscape and trends. While the core ranking algorithm has been changed, some webmasters like the fact that Google is enhancing and improving their overall SEO signals and experiences. For traditional Panda and Penguin users, however, the updates leave something to be desired.
Reverse Panda?
Google’s Latest Algorithm Change; the Quality Update may also be a case of reverse Panda. According to industry experts, Panda was notorious for negatively impacting low-quality sites and forums. The new update, however, positively impacts great quality sites while helping them soar in search engine rankings. For ever good page that goes up in the search results though – another site drops down. This means that Panda sites will also lose their rankings even though the update is not specifically targeting Panda.
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