Analysts from Deutsche Bank, led by Ross Sandler, have suggested that Twitter has a huge potential when it comes to revenue growth. They have even predicted that by 2017 Twitter’s revenue would double. The team sees areas for growth both in “logged-on” and “logged-off” users. The team’s predictions are based on the revenue rise experienced by Facebook.
This comes as no surprise if we take look at recent growth. This year Twitter expects a revenue ranging from $1.2 billion to $1.25 billion, which is nearly double of last year’s revenue of $665 million.
Having in mid these numbers it’s no surprise that despite the recent transformation of Twitter’s executive ranks, the leadership of the ad-department has remained relatively untouched. Adam Bain, who is the global president of revenue and partnerships i.e. Tweeter’s lead moneyman, has had held his job for nearly four years now.
Also read: Top Ten Facts to Know About the Twitter IPO
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