Would you like to build up your business’s presence on Pinterest, but you have no idea where to start? You aren’t alone. Many business owners want to build a strong presence on Pinterest, however they aren’t aware of the strategies or tactics that they should be using, let alone the benefits that they can gain from implementing a Pinterest marketing campaign. The team from Pixelstorm provide the following advice to ‘kick-start’ your Pinterest marketing campaign into action.
Benefits of being on Pinterest.
Pinterest is a social media board where people will pin their web content onto relevant boards. These boards can be displayed publicly or privately to the Pinterest community and can also be found on search engines. When your content is pinned, your site will gain a white hat SEO link from the platform and the content should also receive web traffic. As the content gets repinned, the more links and web traffic your content should receive. The other advantage is the pin stays on the Pinterest board forever (unless it is taken down). This means the pinned content can potentially drive new traffic for a lifetime.
Develop an engaging profile.
The first thing your business needs to do is create an engaging Pinterest profile. Ensure that you have verified your website by inserting the Pinterest meta tag in the header of your website (which you can do through the Yoast plugin if you have a WordPress site. Your Web developer should be able to configure this easily using the Yoast plugin or in the header file if your site isn’t using Yoast). Upload a profile picture (ideally a photo to add a personal touch) and write an introduction on your profile entices people to follow your boards and create at least 10 boards that will capture people’s interest.
Invite people to connect with you on Pinterest.
The more you grow your audience network, the more your website will reap the benefits from being on Pinterest. Invite people to connect with your Pinterest account by sending emails, adding the Pinterest badge on your website and other social profiles and even asking people to join you in your author bio.
Optimise your website’s content for Pinterest.
One of the biggest mistakes people make is not optimising their web content for Pinterest. You want your content to appear for related keywords and to draw in clicks from the audience. The image that is used to promote your content on will make or break your content’s campaign on Pinterest. The platforms audience loves compelling pictures, however you should incorporate short copy to have them click on your image’s thumbnail. Essentially, your thumbnails should include a headline that sells the proposition of your web content.
Follow other relevant boards.
There are several interesting boards on Pinterest. One of the easiest ways to build up your audience initially is to do the follow and then unfollow strategy. However, if you decide to follow people that you are interested in, a few will follow you back naturally.
Invite people to contribute to your board.
One of the quickest ways to boost the popularity of your Pinterest boards is to invite others to contribute to the board. By doing so, you will also expose your content to a wider audience and build more engagement within your own portfolio of Pinterest boards.
Get invited to contribute to group boards.
The real power of Pinterest lies in the ability to promote content on engaged group boards. You will create your own audience through your profile and board followers. However, by becoming a contributor to other group boards, your audience network will expand substantially. For example, if you get invited to contribute to group boards that have 300 people that are active on each board, you will expand your audience network to 3000 people. This leverage can multiply the amount of traffic and Pinterest links that your site will receive from the platform.
These are a few quick ways to build up your Pinterest profile and to get more Pinterest followers. Start implementing these tips and we guarantee that you will improve your Pinterest traffic, links and engagement in the next 30 days.
