Social media job trends
As businesses large and small finally begin to “get it” about social media marketing, many are increasing their social media budgets. The extended budgets will create new social media job trends for 2014. If you have always wanted to set your own hours and work from home now, is the time to start looking into social media careers and entry level social media jobs. The numbers don’t lie and there is concrete proof, in January, 2014, the National Institute of Social Media searched the total number of job postings that included the phrase “Social Media.” Here’s what they found:
2634 on Indeed.com
745 on Monster.com
7681 on CareerBuilder.com
9,110 on Glassdoor.com
These numbers do not take into account the fact that some people do not use these job sites, and rely on other methods for finding social media employment.
1. Social Media Specializations
As indicated by the different types of jobs, the concept of the one-size-fits-all will gradually become obsolete. This means that single-owner social media companies might have to hire new employees, sign new contractors or create B2B relationships with other companies. In order for them to successfully do this, they will need to post ads for social media employment on job boards.
2. The Rise of the Virtual Workplace
A true social media specialist knows how to work from anywhere. Fortunately, some companies have begun to see the light, and now know that the most talented social media professionals do not necessarily live within commuting distance of their workplace more and more social media jobs from home are on the rise. In fact, an international social staff best serves companies wishing to extend their global reach. In an article featured on Forbes, Meghan H. Biro notes that Telecommuting is the Future of Work. This might be the year for social media managers to ditch the cubicle, and enjoy life on the road.
3. Corporate Game Playing
Gamers playing Angry Birds, Fruit Ninja, or World of Warcraft become completely absorbed in the moment, and obsessed with the sense of personal accomplishment in reaching a new level. Companies such as NTT Data and Deloitte have figured out a way to harness that engagement, and apply it to critical problem-solving skills and new product innovation. The process, called Gamification, requires the developer to take the essence of a game and its leadership-building attributes, and applying them to the real-world processes of the organization. The Ignite Leadership provided NTT Data employees with a chance to learn about management subject areas. The game facilitates online collaboration, while increasing the visibility of the players’ leadership potential. The favorable outcomes resulting from the game might create a new niche for online gaming designers, and turn into one of the most innovative social media job trends for 2014.
4. Customer Service Goes Social
Imagine the outrage of Lisa McIntyre, when Bank of America sent her a credit card offer addressed to “Lisa Is a Slut McIntyre.” She turned to Bank of America’s help Twitter handle, which resulted in an actual phone call, an apology and a promise to investigate the problem. In the meantime, the story went viral, and embarrassed the company. It’s interesting to note that she chose Twitter, rather than subject herself to the never-ending frustration of dealing with a call center. Many companies are doing this, which implies a need for people with call center backgrounds, social media skills, a sense of diplomacy and a command of the English language.
5. Social Media Photographers and Videographers
Back in the olden days of social media, companies only required professional pictures taken every once in a while for their main website. As marketing managers realize the untapped potential of websites such as Pinterest, Instagram, YouTube and Vine, they now understand the importance of hiring professional photographers and videographers. This is an ideal time to start applying for social media marketing jobs.
6. Social Media Community Manager
A social media community manager maintains a company’s social media community, while encouraging active engagement is also being upheld. He or she also moderates the day-to-day conversations and content posted on the different social media platforms. It’s not, however, simply fun and games. This person must also measure, analyze, and translate basic metrics using various social media tools.
7. Social Media SEO Specialist
The constantly changing rules of search engine optimization require a knowledgeable, up-to-date expert. SEO specialists need must have a detailed understanding of Internet keywords, and the ins and outs of search engines workings. This is a more technical profession, demands the ability to analyze and interpret the algorithms of various search engines in order to optimize a company’s exposure and reach. The importance of this function makes SEO Specialist one of the top social media job trends for 2014.
8. Content Specialist
Pandas and Penguins oh my, what’s next? During the past few years, Google’s zoo of algorithm changes have wreaked havoc on the online world. The shake-up has made business owners realize that they need to feature effective, sharable, topic-focused content in order to go to the head of the class in the search engine pages. Content specialists create focused blog posts, slideshows and infographics, which they disseminate on the company’s website and social media pages. In the past, many brands relied on content farms for finding specialists, but some are now eliminating the middle man or women and hiring directly. If you’ve been writing canned content for a company, 2014 is your year for breaking out of the farm, and start creating useful and engaging content. Now with the content farms starting to shut down, it is a good time to start looking for sites that are offering freelance social media jobs.
9. Social Media Career Counselor
This job does not appear on any social media job trends for 2014, but it should. As businesses begin to consider an applicant’s social media profile, many will discover that their public, snarky and offensive posts have come back to bite them. The National Association of Colleges and Employers has even created a handbook titled The Career Counselor’s Guide to Social Media in the Job Search. A social media career counselor can optimize a clients’ social media pages, accenting their best qualities, and using privacy settings to hide the less desirable aspects of their employment profile.
10. Social Media Dating Counselor
Like the career counselor, this position does not appear on any job lists, but with the number of people finding their soulmates online, this is a position that’s just waiting to blossom. Mashable even has an article titled 10 Tips for Dating in the Social Media Age. The possibilities are endless.
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