Known as the world’s second most popular social media network, and the first most utilized microblogging platform, Twitter has quickly become an important asset to any successful social media marketing campaign, boasting some of the web’s most passionate and influential users. But if there’s something that makes Twitter special, that’s the challenge of conveying an efficient brand message in no more than 140 characters. We will show you 10 unexpected statistics and facts about Twitter users that will help you gain a better understanding of this social network, and how you can use it for your marketing purposes.
10. The fastest growing demographic is 55–64 year-olds
While Facebook and Pinterest tend to be utilized mostly by people in the 16-40 age range, Twitters seems to become more and more popular amongst older users, with age ranging from 55 to 64 years. That is probably because of the fact that Twitter is frequently used as a job marketplace, and many professionals, whether CEOs, writers, or company founders, choose to join it.
9. Black Ethnicity Makes 29% of Twitter Users
Probably one of the most surprising and totally unexpected aspect about Twitter is the fact that 29% of its users are native to African countries. In other words, 29% of users are of black ethnicity, which tops the 16% percent white users, and 16% Hispanic users by a whopping 13%. More and more black users are joining Twitter due to the many job opportunities that show up here, which come from well-paid industries.
8. 60% of Twitter Users Access It from Mobile Devices
In today’s ever-changing online environment, mobile devices have become part of people’s everyday life. Surprisingly, 60% of Twitter users access it from these devices, including smartphones and tablets, especially when they are commuting to work or back home. Furthermore, many of the users who spend their time on mobile devices are 181% more likely to access Twitter during their commute, and 119% more likely to use Twitter during work or school hours.
7. China Has the Most Twitter Users
Another very surprising aspect about Twitter is the huge number of Chinese users, which appear to be 35.5 million out of Twitter’s 241 million monthly users. This is more than U.S. with 22.9 million monthly active users, topping Brazil with 19.6 million users, and even India with 33 million users. However, the most interesting aspect is that, in fact, the Chinese government has blocked Twitter, and China citizens are actually using this social media platform via VPN servers or third-party services that have not been banned yet.
6. 20 Million of Twitter Users Are Fake
Another interesting aspect that concerns Twitter users is that, of all 241 million active users, 20 million are fake. While this might be common with other social media networks as well, the increasing number of fake Twitter users is the result of many companies’ and celebrities’ attempts to gain popularity, and improve their visibility within SERPs. Buying Twitter followers has become an extremely popular option for business owners who have just started out, as it allows them to reach their targeted audience much faster, and possible convert visitors into paying customers at the same time.
5. 60,000 New Users Join Twitter Every Day
One completely unexpected aspect about Twitter is that more than 60,000 new users join Twitter every day. That is equal to one account per every resident of Sacramento, California, which conveys the popularity and constant growing of this ever-popular microblogging platform.
4. Users Generate 140 Million Tweets a Day
There is virtually no limit to how many tweets one user can post every day. As a matter of fact, users generate more than 140 million tweets a day, or about 1,600 tweets per second, many of which contain at least one picture, or an external link. A substantial percentage of these users are, in actuality, company staff members, and celebrities, who now tend to use hashtags much more than a few years before.
3. If Twitter Was a Country, It Would Be the 12th Largest by Population
There are 105,779, 710 users (Excluding business, duplicate and fake accounts) on Twitter, and their number is consistently growing on a daily basis. Surprisingly, if Twitter was a country, it would be the 12th largest in the world, after China with 1,367,600,000 residents, India with 1,261,750,000 residents, and United States of 319,003,000 residents. At the present time, the Philippines is the 12th largest country by population with 100,474,700 residents. This is not only an excellent opportunity for business owners to market their products to their targeted audience, but also a chance to increase number of followers, and consequently increase the number of visitors their websites receive every day or month.
2. NASA Astronaut T. J. Creamer Posted the First Unassisted off-Earth Twitter Message
It is common for on-Earth users to access Twitter and post new tweets every day, but the apparent growth and popularity of this platform was high enough to be used by NASA Astronaut T. J. Creamer from the International Space Station on January 22, 2010. Creamer posted the first off-Earth tweet to announce the “Twitterverse” as he named it about his location, as well as about other tweets that were about to come later.
1. 42% Users Learn About Products and Services via Twitter
If there is an aspect that makes Twitter an essential asset to any business owner, that is the fact that more than 42% of Twitter users learn about products and services via this social media network platform. The number of Twitter users talking about and interacting with companies or staff members exceeds that of other social networks, which makes Twitter one of the primary means of communication between brands and their targeted customers. Several studies have suggested that Twitter will eventually become the only way to interact with brands, also powering the social CRM movement at some point in the future.
With Twitter growing much faster than Facebook or Google Plus, many business owners are now attempting to use this social network in an attempt to build a solid customer base, and boost revenue. Before you implement your next social media marketing strategy, you should make sure to keep an eye on the above mentioned aspects, and consider them in order to increase its efficiency. Once you learn to use Twitter effectively, you can expect to quickly become an industry leader without having to fake the number of people following you, or paying subsequent advertising campaigns that turn out to be inefficient.
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