Email Marketing Best Practices
We all know there is a fine line between email marketing best practices that result in conversion and the kind of marketing strategy that does not motivate people to click the email message open at all, much less clicking through the email to your website or blog. Add to that the fact that everyone these days is super busy and there is not much time to explore the nuances of email marketing best practices.
This is where we come in. We have scoured the web and found ten of the best infographics on this subject. Since these are all infographics, you can easily digest the information presented in small, bite-size pieces. Best of all, even though these only take a few minutes to read, they will provide you with some fresh ideas and email marketing tips that you can implement immediately when you send out your next email blast.
1. Kissmetrics: Email Marketing is Changing
This infographic, found on the Kissmetrics blog, acknowledges that marketing using this medium is effective, and has been over the years. With the advent of mobile devices, however, companies that do not adapt will likely see their return on investment (ROI) decrease.
2. Sikich: 10 Easy Ways to Improve Email Open Rates
Sikich’s infographic briefly outlines ways that email is effective for marketing purposes before launching into ten easy email best marketing practices to follow to increase your email open rates.
3. LeadPages: Email Marketing: All That Sizzles is Not Spam
On the blog at Lead Pages, your daily anti-spam message is served up with this post. Their infographic points out some statistics about the effects of spam before moving on to outlining some ways to make your emails sizzle via an email marketing strategy that does not involve pulling out the spam card.
4. Pure360: Best and Worst Times to Send Emails
It was the best of times, it was the worst of times, and Pure360 dishes it out from an email best marketing practices perspective. Who knew that there were a number of such best times to send emails throughout the day? Following their recommendations can help you implement some email marketing best practices to get you the results you desire.
5. CCLoop: Top Email Irritations: What Annoys Us About Email
The Infographics Archive shares CCLoop’s nod to all that is great about email and acknowledges that things that annoy us. This helps us to avoid doing these very things when we send out our marketing emails.
6. Skadeedle: Why Email Subscribers Unsubscribe
Once you add people to your email subscribers list, use these tips from Leaders West infographic to keep them there. It highlights the top reasons why people unsubscribe and what you can do about it.
7. GetResponse: Social Sharing Boosts Email Effectiveness
With this infographic from the Get Response blog, the connection between sharing among social outlets and click through rate (CTR) is revealed.
8. Prestige Marketing Inc.: Email Marketing Best Practices
eMarketing Manager: In addition to a lengthy post that details the email marketing best practices that you need to follow in order to ensure success, eMarketing Manager also includes a nifty infographic that neatly sums up the salient points.
9. Email Monks: Email Design Best Practices 2013
With a nice round up of all the latest trends and highlights when it comes to best practices for your email marketing strategy, Email Monks delivers it in a colorful and well organized infographic. Follow these tips and you will be well on your way to a successful 2014.
10. Pardot: 6 Steps to Effective Email Marketing
This succinct and concise infographic outlines the top six steps you need to follow in order to ensure that your email marketing campaign helps you to further the goals of your business. Found on the Pardot blog, following these tips will ensure that you are following the path of email marketing best practices now and into the future.
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