In advertising, the purpose of digital operations is to improve efficiency while collecting something valuable for media planning. Data operations, as a result, overlap many advertising functions. Ad platforms nowadays…
If you are in charge of creating a site for your business that will appeal to the thousands of people that are coming to see your products, chances are you…
“The future is now!” This is a quote we have seen being shared jokingly since the beginning of technology. However, this statement can now be said with confidence as social…
Unlike B2C brands, B2B companies are often guilty of not exploiting social media to its full potential. It seems the issue is that B2B companies are unsure of the best…
Google is the world’s largest and most popular search engine. In recent years, the global database has also become a central hub for SEO tools and web development. From social…
As the smartphone era continues to boom, the user is becoming more comfortable with purchasing and browsing on their mobile. Seven out of 10 people in the UK now own…
Social media has been at the heart of digital marketing discussions for sometime now. Many consider it to be the be all and end all of their marketing activities whereas…
When it comes to social media and the digital world, we are constantly evolving. What’s popular one day, is gone the next and something new has taken its place. It’s…
Are you a business owner looking for ways to save on your marketing and advertising plans? Perhaps your upcoming New Year’s resolution will be to cut back on your overall…
A company’s marketing efforts are pivotal in creating and maintaining a customer base that are loyal to ensure existing custom keep coming back. The ultimate aim for any brand is…
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