6 Best PPC Management Software for Digital Marketers in 2023

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Hey there! As an experienced digital marketer, I know how frustrating and time-consuming it can be to manage pay-per-click campaigns across multiple platforms. But the good news is, investing in a robust PPC management software can make your life so much easier!

In this post, I‘ll be sharing my perspective on the top 6 PPC management tools that can help boost your paid search performance. I‘ve personally used many of these platforms over the years, so I‘ll provide my insider take on the key features, pros and cons of each one.

My goal is to equip you with everything you need to determine which solution is the best fit for your business and paid advertising goals. Let‘s dive in!

Why Do Marketers Need PPC Management Software?

Before we look at the top tools, it‘s important to understand why PPC management platforms are so valuable for marketers like us:

They save a ton of time. Automating repetitive tasks like reporting, optimizing bids, managing budgets frees us up to focus on strategy and analysis.
They support better decision making. Robust analytics and insights help us determine the best opportunities to improve performance.
They drive enhanced results. Features like AI optimization, bid automation and workflow streamlining lead to improved campaign KPIs.
They increase campaign scale. We can efficiently manage a much larger volume of keywords, ads and platforms.
They reduce wasted ad spend. Algorithms ensure budgets are efficiently allocated to drive ROI.

According to WordStream, PPC management tools can improve campaign performance by as much as 25%! So it‘s well worth investing in the right software for your needs.

Now let‘s explore the top platforms and how they can benefit your PPC efforts:

1. Optmyzr – The Mid-Market Specialist

I‘ve used Optmyzr for many mid-sized clients in the past. It‘s become one of the most popular PPC suites designed specifically for Google Ads, Microsoft Ads and Amazon Sponsored ads.

Here are some of the features I love about Optmyzr:

Workflow automation – Easily set up rules to automate optimization tasks like bids and budgets. This saves me tons of time!
AI optimizations – Optmyzr uses machine learning to provide insights on improving campaign performance.
Competitive insights – I can see the keywords my competitors are targeting and how much they‘re bidding. Very useful!
Cross-platform – Managing Google, Bing and Amazon ads in one place is super convenient.
Ad testing – I can easily A/B test different ad variations to find what resonates best.
Shopping campaign management – Optmyzr makes it simple to optimize my ecommerce product groups and auto targets.

In my experience, Optmyzr works best for mid-sized agencies and advertisers managing multiple accounts with average complexity. The pricing starts at $99/month for up to 10k keywords which is very reasonable. I‘d certainly recommend Optmyzr for any marketer in this bracket.

2. Kenshoo – Built for Large Enterprise Players

Now if you‘re a large brand managing an enormous volume of keywords across multiple geos and languages, Kenshoo is likely a better fit.

It‘s an enterprise-level platform made for huge paid search budgets. Here are some of the advanced capabilities Kenshoo offers:

Sophisticated automation – It uses robust machine learning algorithms to optimize campaigns.
Cross-channel support – You can manage search, social, display ads from one dashboard.
Predictive analytics – Kenshoo provides insightful forecasts using campaign trends.
Anomaly detection – It quickly flags any issues impacting performance.
Attribution modeling – You can accurately measure the influence of each marketing channel on conversions.

For large brands with thousands of keywords across multiple markets, Kenshoo is likely the best choice. The pricing is customized based on each client‘s requirements so contact them for a quote.

3. MarinOne – A Powerful Cross-Channel Option

Next up is MarinOne which offers robust automation for managing paid search, social, and display ads.

Here are some notable features:

Cross-channel support – Manage search and social campaigns from Google, Facebook, LinkedIn, Twitter etc.
Workflow automation – Set up rules to automatically optimize bids, budgets and targets.
Machine learning – MarinOne leverages AI to provide performance insights.
Attribution – Measure the influence of each marketing channel on conversions.
Audience building – Create custom audiences for social ad targeting.
Ad testing – A/B test different ad creatives.

I‘d recommend MarinOne for mid to large sized companies running multi-channel advertising. They offer tailored enterprise pricing plans based on your needs.

4. Acquisio – A Powerful AI-Driven Platform

If you‘re looking for robust AI capabilities, Acquisio is a great option. It uses machine learning to optimize and automate campaigns across every major platform – Google, Microsoft, Facebook, LinkedIn, Twitter and more.

Here are some key features:

AI optimization – Algorithms constantly improve campaign performance.
Unified platform – Manage all your search and social campaigns in one place.
Predictive budgeting – Software predicts the optimal budget to allocate.
Audience segmentation – Build high-performing custom target audiences.
Social campaign management – Streamline your Facebook, Instagram, Twitter, LinkedIn ads.
Anomaly detection – Acquisio quickly flags any performance issues.
Attribution modeling – Measure marketing channel influence on conversions.

Acquisio offers tailored packages suitable for any business size. I‘d highly recommend it to leverage the power of AI for your PPC efforts.

5. Adobe Advertising Cloud – A Full-Service Enterprise Platform

For large enterprises needing an end-to-end advertising solution, Adobe Advertising Cloud is a top choice. It provides robust capabilities for managing paid search, display, social, TV, audio and more from one platform.

Some key features include:

Cross-channel ad management – TV, streaming audio, podcasts, native ads and more can be managed alongside search and social campaigns.
Sophisticated audience targeting – Build advanced custom audiences across channels.
Automated media buying – Software auto-optimizes and purchases ad inventory.
Powerful analytics – Robust and customizable reporting provides complete insights.
Full creative suite – Design, manage and optimize ad creative assets.
Predictive analytics – Leverages machine learning to guide optimizations.
Multi-touch attribution – Measure the true impact of each channel and creative.

For global enterprises managing millions in ad spend, Adobe Advertising Cloud is a top-tier solution. Pricing is customized based on each client‘s unique needs.

6. WordStream – A Solid Option for SMBs

For small to medium businesses, WordStream is a great easy-to-use platform to manage Google, Microsoft and Facebook Ads campaigns.

It provides powerful automation through AI plus some handy features:

AI-driven optimizations – WordStream leverages machine learning to automatically improve campaigns.
Unified workspace – Manage all your search and social campaigns in one dashboard.
Keyword research – Discover high-potential keywords to target.
AI ad copy generation – Let the software generate high-performing ad copies for you.
Landing page optimization – A/B test different landing page versions.
Flexible bidding – Take advantage of different bid strategies based on campaign goals.
Budget tracking – See all your campaign budgets and spending in one place.

WordStream is cost-effective yet powerful. For SMBs, it‘s likely the ideal solution for effortless PPC automation. Plans start at $150/month.

Key Things to Consider When Choosing PPC Software

When evaluating PPC management platforms, there are a few key factors to consider:

Your current and future campaign complexity – number of keywords, ads, platforms etc.
The volume of ads and budget you manage (scale)
Your business size and type – SMB vs enterprise
The marketing channels you use – search vs social vs display
Your budget for software
The level of automation you need
The types of insights and analytics required
Available support and onboarding

Take the time to carefully assess your needs across these dimensions before committing to a platform. It will ensure you choose the best solution fit.

Time to Leverage the Benefits!

As you can see, PPC management software brings some fantastic benefits that can greatly streamline your efforts and boost your paid advertising results:

More time to focus on strategy and analysis
Increased campaign scale through automation
Improved campaign performance through optimizations
Greater budget efficiency and reduced wasted ad spend
Better reporting and data-driven decisions
Enhanced agility to test new keywords, ads and landing pages

Personally, I highly recommend adding one of these powerful platforms to your marketing stack if you don‘t use one already. The time and performance gains are massive.

Hopefully this overview gives you a good sense of the leading options and helps you determine which solution best meets your specific needs. Feel free to reach out if you need any guidance in evaluating PPC management software for your business. I‘m always happy to help a fellow marketer out!