It’s no secret that we live in a world driven by social media. Connecting with people through the web is so important, in fact, that it can make or break a small business. A strong online presence is absolutely necessary to the survival of your company because your customers, present and future, use social media on a daily basis to decide what products and services are most important to them. And why shouldn’t they? There’s no faster or easier way for customers to connect with a business than through a social sites like Facebook or Twitter.
That’s a two-way street. It’s just as fast and easy for you to connect with your customers through social media, no matter how busy your schedule might be. And, with marketing products like Infusionsoft, incorporating a strong web presence into your marketing campaigns has never been easier. Let’s take a look at some of the ways you can use social media within this software.
1. Create social media promotions.
Infusionsoft has recently acquired GroSocial, a social media promotion and contest software that you can access within Infusionsoft. Create and launch promotions or giveaways through your company’s Facebook using a simple drag-and-drop system. You’ll be able to track how successful each of your projects are thanks to GroSocial’s handy monitoring system.
2. Build social media presence via email.
Email is a great way to stay connected with your costumers and pursue leads, and Infusionsoft has developed a way to make it even better. Simply drag and drop a social media snippet into the body of an email that lets customers “Like” or follow your company immediately, effectively increasing the likelihood that they’ll connect with your company through your social media pages.
3. Use email sharing options
The power of the grapevine is what social media is all about. Your current customers will play a big part in attracting new ones. Infusionsoft lets you incorporate a share button within an email so that, if a customer is so inclined, they have the option to instantly share your message with their friends and followers. This function works great in tandem with the GroSocial feature to generate buzz about promotional events or contests.
4. Know which contacts use social media
Social network marketing is even more effective when you know which of your contacts use these outlets on a regular basis. This software contains a feature that lets you apply automated actions based on social intent. You can set up an automated email system to send over a “Thank you” to those contacts who click “Like” in an email, and tag them as a social media user so that you can build campaigns around their intent.
5. Generate leads with the share option.
Infusionsoft’s email sharing feature not only increases your exposure, it can generate leads all on its own. If an email recipient shares the message you sent them, a link is included in their social media post that directs their friends or followers to an email sign-up list.
6. Instantly publish web forms to your page.
You can make it easy for new visitors to your company’s social network to fill out web forms without having to navigate all the way over to your company’s website. Share any web form directly to your Facebook or Twitter so viewers can fill them out right then and there.
7. Find out what your customers like to share.
You’ll want to know which marketing broadcasts are working and which ones aren’t measuring up. Infusionsoft tracks which emails get shared or which ones lead to new friends and followers on your networking sites. You can use this feature to track trends and pinpoint areas that need improvement.
8. Customize your social networking pages.
If your Facebook and Twitter pages are looking drab, you could be failing to attract new leads. Using the GroSocial service through Infusionsoft lets you create customized Facebook Timeline and profile pictures as well as custom Twitter profiles. Catch everyone’s attention with your unique page layout and they’ll be more likely to hang around for a while.
9. Schedule posts ahead of time.
If you know you’ll need all the extra time you can get over the next few days, you can use GroSocial to schedule social networking posts days in advance. Additionally, you can create a steady stream of engaging headlines to keep your friends and followers interested until your return.
10. Provide incentives to join your social network.
Infusionsoft has an app that can help you increase your social media traffic. Justuno can be used to set up a promotional widget on your website that provides viewers with an instant offer if they follow your social networking links.