Top Ten Social Media Monitoring Tools
What? People are monitoring social media? Why, yes, and doling so vigorously. But everything is monitored these days, so take that with a grain of salt. What are social media monitoring tools? If you have visions of geeky guys with tape keeping their glasses together trolling social media sites and reading every post that comes up in a day, you are only partially right. Social media monitoring tools do exactly what you think – monitor social media posts – but the data is used by businesses for different reasons. With the new marketing resource that is social media, companies are posting more advertising related material on the Internet than ever before. Companies can gather information using social media monitoring tools that will help improve:
- Customer service – people talk about everything on social media sites, including the experience they had at a local restaurant or store. Companies can cull information from these sites that may help them identify weaknesses and strengths in their approach to customer service.
- Sales and territories – Companies can determine what markets are prime for expansion based upon the chatter on social media boards and other factors
- Marketing demographics – Companies can determine what is trending and where and focus their marketing efforts to reach certain demographics.
In short, social media monitoring tools provide access to information that had previously been inaccessible, especially in its raw, unguarded form. Social media is the new eavesdropping for businesses. On the positive side of media monitoring, you can also use social media tools. You can get social media monitoring tools evaluation and learn how your website is doing compared to others in the same field.
There are free social media tools and there are paid social media tools. As with everything, knowing what you want the tool to do will figure heavily into your decision to go with whichever brand. Here are the top ten social media monitoring tools on the market today:
Klout measures how well you are received by the company’s engagement on Twitter. It helps companies see what people are saying about how they think about your company and brand. This, in turn, allows the company to post marketing material that is specific to interests.
There are three levels with Hootsuite so that you can determine your needs: free, pro, and enterprise. This tool is very versatile and offers a comprehensive approach to your marketing needs. It will execute and monitor campaigns across numerous social media platforms so that you reach more people at a time. Posts can be automated and then you can see how many people are mentioning your business. They provide a dashboard for easy data review as well. Free social media monitoring tools can be a life saver for a business.
This is an excellent tool to gather customer feedback. This tool will tell you where the feedback came from, their impressions, and what led them to the company site.
This tool posts your data to social media platforms giving you the chance to push material out to a wide range of outlets at one time. You can then see how many retweets and posts you get to understand relevance.
SocialFlow allows companies to understand the best times to post data. Strategic timing is crucial to maximize readership.
Helps customers identify leads in B2B settings and increase their reach.
Captures any company mentions across the platforms.
Dashboard review for easy data synthesis is one of the calling cards of this program.
See how far your tweets travel with this comprehensive tool. TweetReach allows you to actually measure the impact of your Tweets by gauge their relevance in social media discussions. It can also show you who your more influential followers are.
10. Google Analytics
One of the better free tools, Google Analytics allows users to gather website and social metrics in real time. Their dashboard viewing center makes it easy to assess data.
These tools will help you see what’s really being said about your company in the world. This knowledge allows you to market accordingly. This opportunity has revolutionized the way that advertising is done. Before you invest do a social media monitoring tools comparison. It will not take long to find the best media monitoring tools.
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