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10 Amazing Apps That Your Small Business Needs for Great Customer Service

Forget the old days of huge customer service operations. These ten technological innovations are empowering even the smallest businesses with the highest quality customer service tools. Check out these game-changing small business apps worthy of being explored in online MBA programs at the best universities.


Grasshopper is a virtual switchboard for small businesses. Employees collaborate from anywhere. Customers choose an extension, and the call gets directed to the corresponding cell, home or office phone number. The service has more than 150,000 customers, including small businesses like doctor’s offices and writing services.


Zendesk is very popular because it empowers small businesses to offer great multichannel customer service 24/7 via email, Web, social, phone, chat and now Facebook Messenger.  Some notable users include successful brands like Lonely Planet, Foursquare and Vodafone.


Desk by Salesforce provides customer service support for small businesses, as well as performance tracking and measures. Small businesses have access to powerful data analytics right on their mobile devices. Small business customers include Carlo’s Bakery and BarkBox.


ClickDesk features live voice and video chat to enhance customer service experiences for small businesses. Small business owners and employees can take instant messages from customers on the go using Google Talk. ClickDesk provides small business service to realty and SEO Web-marketing companies.


Helpshift is a specialized customer service app for mobile app developers. Customers can give in-app feedback for these small businesses. WordPress and gaming apps, like Deer Hunter, use the app.


Loop by Benbria enables small businesses, like restaurants, hotels, and retail stores, to engage their customers to give valuable feedback on their experiences. This helps small businesses to improve front-line operations. Big brands like Subway and small businesses like Beaver Tails Pastries all use Loop.


Parature by Microsoft is a 100 percent cloud-based service that allows small businesses to offer consistent customer engagement over multiple channels. The app facilitates customer self-service 24/7. It can also be easily integrated with CRM systems like Microsoft Dynamics and Salesforce. Institutions like Miami-Dade Community College and the Social Security Administration use the app.


Brandify allows small businesses to check their website and search results, reviews, and social media all in one place. This makes it easy for small businesses to watch their online reputations and engage customers who post reviews. Small businesses as diverse as Credit-Aid Software and Rusty Pruden Endurance Training use this app.


SmarterTools is an online help desk for managing multichannel communications from customers. Using the online communities functions, customers can interact with each other and give valuable feedback for small businesses. Small businesses like Famous Dave’s Real Honest Barbecue use this app, as well as large institutions like NASA.

Nina Mobile

Nina Mobile by Nuance is a virtual assistant app for customer service. Small business customers can use voice commands and ask questions, instead of having to navigate through multiple screens. The app can also be easily switched to tap and text. Small and large businesses, like USAA, use the app. These ten tools will flatten the playing field for big and small business’s capacity to offer great customer service.

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