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10 Best Advertising Books Of All Time

1.  Influence: Science and Practice by Robert B. Cialdini (2008)

Social psychology professor, advertiser and professional fundraiser Robert Cialdini has written one of the best advertising books of the Millenium by revealing how advertisers can get people to “comply”. Providing useful insights in the art of persuasion, Cialdini investigates the defining correlations among negotiating, purchasing and selling products and services with the psychology of human behavior, specifically the techniques most effective with eliciting “compliance” from others. Visit on Amazon >>

2. The Guerrilla Marketing Handbook by Jay Conrad Levinson (1994)

Creator of the phrase “guerilla marketing”, Levinson has been such a heavy influence on the world of advertising and marketing that many of his writings are required reading for students taking Master’s of Business Administration degree programs. Levinson is also famous for developing advertising techniques for the Pillsbury Doughboy, Morris the Cat and the Jolly Green Giant and for writing one of the best advertising books published in the past 20 years.Visit on Amazon >>

3. The Anatomy of a Buzz by Emanual Rosen (2000)

Groundbreaking for its use of “word of mouth” as a way of advertising and marketing that pierces through and beyond the information overload and disbelief preventing consumers from taking the chance on new products or services. In Buzz, Rosen uses statistics to show how consumer behavior is strongly persuaded by verbal recommendations and the marketplace “buzz” emerging from utilizing consumer networks and hubs on the Internet. Visit on Amazon >>

4. Advertising on the Internet by Robin Zeff and Brad Aronson (2000)

A classic guidebook that continues to be updated, Advertising includes information about timely targeting of consumers with advertisements at the right time as well as insights into the measurability and interactiveness offered by digital advertising. Zeff also talks about selling and purchasing Internet-based advertising space and how to place ads and websites on top search engines. Visit on Amazon >>

5. Permission Marketing by Seth Godin (2000)

A leading online advertiser and marketer, Godin states in Marketing that businesses cannot remain viable by depending on what he terms “interruption advertising”, or advertising found in mailings, maganzines, TV and radio commercials. Instead, Godin argues that you need to receive “permission” from consumers before grabbing their attention–such as giving away free samples, throwing a contest or offering substantial discounts. Visit on Amazon >>

6. How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients by Jeffrey Fox (2000)

In another of the best advertising books ever published, Rainmaker offers 50 chapters dealing with the marketing and sales process, advertising abstract services and, more importantly, selling yourself. According to Fox, “rainmakers” rake in the money for themselves and for businesses by employing advertising and marketing techniques based on Fox’s principles of selling. Visit on Amazon >>

7. The 33 Ruthless Rules of Local Advertising by Michael Corbett (2000)

Blending copywriting and branding advice with advertising theories and examples of common errors made by sales representatives, Corbett talks to business owners about building an effective ad campaign, creating powerful newsletters and generating enough referrals to get their company up and moving as a successful business supported by buzzworthy advertising techniques. Visit on Amazon >>

8. Selling the Invisible: A Field Guide to Modern Marketing by Harry Bedwith

Any list of best advertising books should include Selling the Invisible, a phenomenal best seller providing in-depth information about advertising and selling services–products that can’t be seen, touched or heard. Bedwith has written a practical guide for businesses offering services instead of products that focuses on the failure of discount pricing and focus groups and the proven success of implementing marketing lessons from “grocery lists” to the “fame of the Matterhorn”. Visit on Amazon >>

9. Advertising Without an Agency by Kathy Kobliski (2005)

Competition among businesses selling products and services is made almost unbearable by the ability of the Internet to allow entrepreneurs to develop companies overnight. Consequently, advertising strategies must be 100 percent successful to keep a business viable while reducing costs as much as possible. With these points in mind, Kobliski shares exceptionally useful insights into the process and implementation of advertising and advice on advertising your company without hiring an ad agency. Visit on Amazon >>

10. Lateral Thinking: Creativity Step By Step by Edward de Bono (2010)

Lateral Thinking guide shows that using a bit of logic while thinking “outside the box” will lead to altering rigidly held perceptions that often prevent us from developing the most creative advertising ideas.

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