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10 Strategies for Building Your Small Business Website

The cutthroat ferocity surrounding the competition among business websites to be the most persuasive, most outstanding business website often compels desperate company owners to resort to using business website templates that are being used by hundreds of other businesses. Or they may simply rely on a business website builder that offers limited tools with which to develop a nondescript, generic sort of website. Unfortunately, a free business website usually fails to grab the attention of search engines, social media sites and those all-important customers existing within the site’s demographic area. In addition, free business websites rarely attain lucrative conversion rates necessary for company’s to stay within the confines of a strict budget.

Why not create a unique, personalized business website that not only helps to develop your brand but will also make a lasting impression on visitors who are seeing something new, different and personified?

Create Dynamic Small Business Websites Using These 10 Strategies

1. Use relevant background images that do not restrict loading time of the page. Carefully balancing graphics that are interesting to customers but do not overwhelm their senses will also attract search engines that prefer minimal graphics and cleanly written content.

2. Having a rudimentary knowledge of HTML and CSS is helpful in developing a professional-looking small business website. HTML is simple to use and makes it easy for Google’s search algorithms to sift through a site’s components for information relevant to queries. Many businesses make the mistake of opting for “flashy” over “finesse” by creating a Flash-based website that only confuses and repels search engines. Until your business starts really taking off on its own, stick to simple HTML and CSS when placing items on your site.

3. Structure your business website so that it is easy to navigate. Modern Internet users do not have the patience that original Internet users had and will spend less then 30 seconds on a site that is disorganized and difficult to comprehend. Plan your website so that users are given the information they want in large, easy-to-read sections set apart from other information. Don’t cram! Too much information does not “wow” a potential customer–it only makes them think of one of those awful late-night infomercials with a pushy (and untrustworthy) salesperson yelling into the camera.

4. Make sure you incorporate “must-have” site features that facilitate user interaction and improve conversion rates. Some of these features include an “about us” section, a “contact us” section, a site map to enhance SEO and navigation and a “FAQ” section with a comment box for users to ask questions not included on the FAQ list and

5. Most “about us” sections are one paragraph “hypes” extolling the “experience”, “expertise” or “training” of the people operating the business. Unfortunately, users see this kind of content all the time and usually bypass it as soon as they start reading overly familiar material. Instead of selling your business as a faceless entity possessing “great” skills, why not put a warm, smiling face (or faces) behind your business and add a few, lightly personal notes to the “about us” section, such as a favorite hobby or film. Being human sells, being robotic and perfect doesn’t.

6.Cleverly inserting keyword phrases into a business website’s content is vital to reaching the top of the mountain–that mountain being the first couple web pages on any Google search. Since Google retains nearly 90 percent of all user queries, basing your SEO techniques on what Google’s search algorithms prefer is the best strategy for optimizing your site to experience consistent “snatches” by the all-mighty search spiders.

7. Consider sponsoring a nonprofit organization. Getting the name of your business spread as far and wide across cyberspace as possible naturally gets you more hits and instinctively attracts all search engines. Most nonprofit organizations would gladly put your company’s name on their website’s list of sponsors. In fact, website developers often refer to the practice of sponsoring an NP as a form of search engine optimization “with a heart”.

8. If you don’t know how to type without looking at your fingers, start learning so you can start blogging! Blogging is a verifiably effective strategy for any website to gain followers, drive traffic and improve the ability of search engines to find your site when someone queries keywords relevant to your site. Read other people’s blogs as well, post comments and try to accumulate inbound and outbound links to further increase exposure and traffic.

9. Crown the king! Content, that is. Implicated in good website strategy is the quality and quantity of written content. A major mistake made by website owners is thinking that just throwing any content onto their webpage–no matter how grammatically incorrect the writing is–will be acceptable to search engines as long it contains keywords. However, this misconception prevents many sites from attaining a high position on search engine pages. In fact, web content can make or break a website and too many site owners are finding themselves stuck with low-quality content from amateur providers. Just remember that poorly written content stuffed with keywords will get you dinged by Google faster than you can say “Google”. You’ll regret not spending time on content later when you do a search for you site and find it floundering at the bottom of page 50.

10. Actively integrate social media sites on your business website. Place portals to your Facebook, Twitter, LinkedIn and YouTube sites on your “about us” page to connect users with additional ways to contact your, your business or learn more about the products and services you offer.

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Top10SM
TopTenSocialMedia.com Editorial Staff.