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5 Ways to Save Money When Running an Online Business

Running an online business is an excellent way for a local enterprise to turn global overnight. It’s not without its share of expenses. Small business owners have to be extremely careful about the way they invest their money. One small misstep could spell a financial disaster, even bankruptcy. Hence why …

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What is Social Media? 10 Definitions

When your main method of marketing communication involves interacting with other people, you can call it social. But is that social media? The answer is yes, and no. The term social media is refers to a very specific type of social marketing. It doesn’t necessarily have to take place on …

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Ten Reasons to Develop a Visual Content Strategy

Content marketing is not just about text. It embraces images, videos, infographics, slides and  other types of visuals. An effective visual content strategy supports your words and helps you educate, entice and inspire potential clients. Here are 10 reasons to use it. 1. Build Your Brand Identity Brand identity requires …

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Ten steps to starting your own business

It’s exciting when you’ve decided to start your own business. Statistic Brain says that 25 percent of small businesses fail in the first year and 50 percent within the first five years. A primary cause is lack of planning and following up on the details. Start your business the right …

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The Definition of Social Media in 10 Words

These days, social media is a part of almost everyone’s life. But have you ever stopped to think, “What is social media, really?” Why do we post so much about our lives online? What does it do for us, if anything? Well, today, we’re going to explore the definition of …

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