Home / Business

Business

What is Social Media? 10 Definitions

When your main method of marketing communication involves interacting with other people, you can call it social. But is that social media? The answer is yes, and no. The term social media is refers to a very specific type of social marketing. It doesn’t necessarily have to take place on …

Read More »

Ten Reasons to Develop a Visual Content Strategy

Content marketing is not just about text. It embraces images, videos, infographics, slides and  other types of visuals. An effective visual content strategy supports your words and helps you educate, entice and inspire potential clients. Here are 10 reasons to use it. 1. Build Your Brand Identity Brand identity requires …

Read More »

How to Build a Brand in 10 Easy Steps

In the beginning stages of brand building, you can have a lot of fun. There are endless possibilities, and it seems as though the sky is the limit. But it’s not all fun and games. Building a brand from scratch can be a lot of work. Fortunately, like most things, …

Read More »

What is a Brand? 10 Traits of Successful Brands

Different things to different people, that’s what a brand is. Or is that happiness? Well, let’s just say it’s both. Each and every brand means something different to its owners, employees and customers, but all brands do share some common traits. 1. Personal Your personal brand is one thing –it’s …

Read More »