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How to Build a Brand in 10 Easy Steps

In the beginning stages of brand building, you can have a lot of fun. There are endless possibilities, and it seems as though the sky is the limit. But it’s not all fun and games. Building a brand from scratch can be a lot of work. Fortunately, like most things, …

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What is a Brand? 10 Traits of Successful Brands

Different things to different people, that’s what a brand is. Or is that happiness? Well, let’s just say it’s both. Each and every brand means something different to its owners, employees and customers, but all brands do share some common traits. 1. Personal Your personal brand is one thing –it’s …

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10 Ways to Acquire Clients Through Social Media

Word of mouth has traditionally been the way countless small businesses earn their bread and butter. It’s a tried and true method that many still swear by to one degree or another. Have no doubt that client acquisition through word of mouth continues strong in the era of social media. …

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10 Best Tips for DIY Digital Marketing

Are you a business owner looking for ways to save on your marketing and advertising plans? Perhaps your upcoming New Year’s resolution will be to cut back on your overall expenses. One way to begin scaling back on your expenses is to consider doing your own digital marketing for your …

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Top 10 Reasons Authors Need Social Media

Things were different during the golden days of publishing. A book project began with an idea, and the idea evolved into a manuscript. Then, the author sent the work to a literary agent, who, depending on the perceived merits of the manuscript, might or might not pitch the book to …

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The Power of Pinterest in the Business Sector

When you think of social media the two main companies that come to mind are Facebook and Twitter. However, social media is evolving and Pinterest is rapidly emerging as a major player in the social industry. As with all other social media platforms, Pinterest presents marketers with a unique opportunity. …

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