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Social media: Measuring success

It’s plain to see that social media is a powerful tool for communication and marketing. When it’s used correctly you can connect with audiences on a global scale and grow your brand massively! The take up of business on social media has been slow until recently. Attitudes have changed recently …

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10 Best Advertising Books Of All Time

1.  Influence: Science and Practice by Robert B. Cialdini (2008) Social psychology professor, advertiser and professional fundraiser Robert Cialdini has written one of the best advertising books of the Millenium by revealing how advertisers can get people to “comply”. Providing useful insights in the art of persuasion, Cialdini investigates the …

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