Turning your well-researched articles into brilliant videos can tremendously boost your reach and viewer engagement. But how do you take your wise words and transform them into compelling footage?
As a seasoned content creator myself, let me walk you through the most effective techniques to adapt your articles into stunning videos that will resonate with your audiences.
Whether you‘re looking to repurpose an existing article or design a new piece with video in mind, this comprehensive guide will be your trusty blueprint. Let‘s get started!
Why You Should Be Turning Your Articles into Videos
Before we get into the step-by-step instructions, I want to share some eye-opening stats that highlight why converting articles to videos is a smart strategy:
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According to HubSpot, 64% of consumers would rather watch a video to learn about a product or service than read about it. Clearly, video content is more engaging and effective for modern audiences.
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Videos generate 1200% more shares than text and images combined, according to Simply Measured. So turning your articles into videos can expand your reach tremendously.
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Viewers retain 95% of a message when they watch it on video compared to just 10% when reading it in text (Forbes). Videos help reinforce and drive home your key points.
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Videos increase your pages‘ time on site, lowering bounce rates. This signals to Google that your content is engaging, improving your SEO.
From these stats, it‘s evident that adapting your top-performing articles into videos can significantly widen your audience, encourage more sharing, boost retention, and enhance SEO.
Now let‘s get into the details on how to repurpose your articles into stunning videos.
Converting Your Article to Video – Step by Step Instructions
When it comes to transforming your well-crafted article into a polished video, you essentially have 3 options:
- Create it manually yourself
- Hire a freelancer to produce it
- Use AI technology to automatically generate your video
Let‘s explore each of these paths in more depth:
1. Creating the Article Video Yourself Manually
If you want full creative control and to customize every element precisely how you envision, creating the video yourself is a great option. Here are three methods to produce it manually:
Record your screen and narrate the article
One straightforward technique is to use screencasting software like Camtasia, OBS Studio, or ScreenFlow. As you record your screen, narrate your entire article verbatim in a clear voiceover. This allows you to reuse your carefully crafted messaging and prose.
I‘d recommend an upbeat, conversational tone as you describe each section and point. Feel free to ad lib a bit too as you summarize parts in your own words. This approach is relatively simple and effective. You can then upload the engaging footage to YouTube or social platforms.
Make slides of your key points
Alternatively, you can take your article and break it down into core points that you elaborate on through a series of slides in PowerPoint or Canva. Think bullet points, data visualizations, charts, context images, and graphics that support your content.
Then use a mic to record yourself narrating over the sequence of slides as it plays out. This technique is great for informative, report-style videos. The visuals will retain viewer attention as you discuss details through voiceover.
I‘d suggest using compelling visuals relevant to your niche. For instance, finance and business videos may use graphs and charts to reinforce data. Beauty and fashion could incorporate product imagery. The right visuals keep audiences engaged.
Script your main points with b-roll
You can also summarize your article‘s most pivotal information into a script of key messages to convey on camera. Record yourself clearly speaking your script looking into the lens.
Then, use editing software like Adobe Premiere Pro or Final Cut Pro to cut between shots of you speaking and relevant b-roll footage. Search sites like Videvo or Pexels for b-roll videos related to your niche or message.
For example, an article on improving website speeds could feature shots of typing code, website loading animations, etc. This editing builds a dynamic, visually stimulating video.
In short, creating the video yourself takes more work but allows complete creative control. Now let‘s examine another option: outsourcing production.
2. Hiring a Freelancer to Produce the Video
If you want to save time and effort, you may want to hire a freelancer experienced in adapting articles to videos.
Platforms like Fiverr and Upwork have tons of video editors and animators under categories like "Blog to Video" and "Article to Video" that offer these services, usually $5 per minute of video and up.
When hiring a freelancer, make sure to:
- Review their portfolio for sample videos to assess work quality
- Check past customer reviews for feedback on communication, reliability, and satisfaction
- Provide your full article text and any preferences on length, style, etc.
- Request revisions until you‘re 100% thrilled with the end result
Pros of hiring freelancers include tapping their expertise to create an impressive video worthy of going viral. It also saves you effort.
Potential cons are unpredictability in the final product and costs adding up with each video.
Now let‘s explore leveraging technology to automate article to video conversion.
3. Using AI Tools to Generate Your Video
In recent years, AI video creation tools have emerged that allow you to plug in your article text and automatically generate a professional video in minutes.
The machine learning algorithms are incredibly sophisticated and can analyze your text to identify key points, insert graphics, footage, and even generate realistic voiceover audio.
Here are some top AI-powered article-to-video tools I recommend checking out:
Synthesia
Synthesia is an AI video generator used by Samsung, Airbnb, and other major companies. It converts text to video in over 120 languages using machine learning. You can choose from over 100 lifelike AI avatars with different ages, races, accents and more or even upload a photo to make your own custom avatar. This automated approach can save dozens of hours and provide impressive videos.
Lumen5
Lumen5 makes it easy to take your article and turn it into a smart video scene by scene using their intuitive drag and drop interface. Their AI will analyze your text to structure an effective narrative. You can then customize the video by adding logos, graphics, music and more. Lumen5 is used by leading brands like Land Rover and Dell to quickly make engaging videos in minutes.
InVideo
InVideo offers a myriad of options to convert your text into video styles tailored for different platforms – YouTube, Instagram, Twitter, IGTV, Facebook, and many more. Their media library provides animations, backgrounds, illustrations, and video clips you can insert to spice up your video. Their template library also makes getting started a breeze.
RawShorts
RawShorts leverages AI to analyze your text and auto-generate voice narration with emphasis in all the right places. It will also insert relevant footage and graphics from their library of over 300K media assets. The technology handles the heavy lifting while you review and polish the video before exporting.
Rocketium
Rocketium has a slick interface that allows you to instantly turn articles into videos using professionally designed templates. You can also import content from RSS feeds, Slack, Trello, and more. Made for businesses, Rocketium makes it easy to add logos, colors, and fonts on-brand. Their library of icons, illustrations, videos, and shapes accelerates video creation.
As you can see, AI-powered tools provide immense convenience, tapping advanced technology to automatically generate polished, engaging videos from your articles. This allows rapid repurposing of your content into video.
Customizing Your Converted Article for Maximum Impact
Once your article is converted into a video script, there are some best practices I recommend for turning it into truly captivating footage:
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Infuse brand style – Apply your brand colors, fonts, logos, etc. to look polished and professional.
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Add graphics – Relevant charts, stats, infographics, and photos reinforce your points visually. Sites like Piktochart are great graphic tools.
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Insert b-roll – Cutaway clips like videos and animations boost engagement and storytelling. Search Pexels and Videvo for free stock media.
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Pick powerful music – An upbeat, energetic soundtrack sets the mood. Tools like Artlist provide unlimited, royalty-free music.
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Review and refine – Analyze the full video and polish it by rearranging points, adjusting pacing, boosting visuals and audio quality.
Following these tips will take your converted article from bland to brilliant.
Let Your Unique Perspective Shine Through Video
The ability to effortlessly turn your articles into compelling videos opens an avenue to hugely expand your reach and allow your messages to resonate through a highly engaging medium.
So whether you choose to manually record a voiceover, outsource to a freelancer, or leverage AI technology, adapting your articles into video can help grow your audience and authority.
The next time you publish an article you‘re proud of, consider extending its impact even further by repurposing it into a dynamic video. With the techniques covered in this guide, you have all the tools needed to let your unique voice and well-crafted content shine through a new engaging video medium.
So embrace the immense power of video to take your content to the next level! Feel free to reach out if you have any other questions. I‘m always happy to help fellow creators amplify their message.
