Email marketing is one of the most effective digital marketing channels for businesses looking to engage with customers and drive growth. Studies by DMA show that email achieves an average ROI of $42 for every $1 spent, which is a 4200% return! With email open rates averaging around 20% and click-through rates around 2%, the opportunity is huge.
However, simply sending bulk emails is no longer enough to cut through the noise. Businesses need advanced features like segmentation, dynamic content, and automation to create targeted, personalized experiences that get results. This is where a platform like Campaigner comes in very handy.
As a long-time marketer and email geek, I‘ve tested out pretty much every major email service provider and wanted to share my thoughts on how Campaigner stacks up against the competition. In this comprehensive guide, we’ll explore:
- What makes Campaigner a robust email marketing platform
- How it compares to other ESPs like Mailchimp or SendGrid
- Tips to create high-converting emails with Campaigner
- Real-world examples and use cases of Campaigner
Let’s jump in!
Why Choose Campaigner for Email Marketing?
So what makes Campaigner stand out from the slew of other email platforms out there? Here are some of its key capabilities:
Powerful Automation and Workflows
Campaigner makes it easy for anyone to create sophisticated, multi-channel customer journeys using its drag-and-drop workflow builder. You can set up triggers like sign-ups, purchases, date-based events and string them together to automate multi-step campaigns.
This automation is extremely powerful. Set it up once and Campaigner will nurture each subscriber with timely and relevant messages based on their actions. No more manual blasts needed.
Granular Segmentation and Personalization
Campaigner enables you to slice and dice your subscriber list into highly targeted segments. Go beyond basic groups like male vs female and get granular with behavioral data like page visits, repeat purchases etc.
You can then use these segments to personalize content and provide an individualized experience for each user based on their history and preferences. The email feels tailored just for them.
360-degree Insights with Unified Reporting
With Campaigner‘s unified reporting dashboard, you get a 360-degree view of your email performance including open rate, click rate, conversions, revenue and more.
Drill into each metric by campaign, segment, time period etc. for deeper insights. See which types of emails engage which users so you can optimize accordingly.
Built-in Deliverability Tools
Getting your emails to the inbox is just as important as creating them. Campaigner provides deliverability monitoring tools to help protect sender reputation and whitelisting on major ISPs.
This ensures the emails you diligently designed actually reach recipients instead of getting caught in spam filters.
Unlike most marketing automation platforms that charge a hefty premium, Campaigner offers its extensive feature set at affordable pricing suitable for mid-market brands.
You get access to enterprise-level functionality on a budget. This allows smaller teams to punch above their weight with personalized, automated email at scale.
Based on these capabilities, Campaigner is my go-to recommendation for B2B and B2C marketers looking to implement advanced email programs that drive growth.
How Campaigner Compares to Other Email Marketing Platforms
Campaigner has certainly raised the bar in the email marketing space. But how does it stack up against popular incumbents like Mailchimp or SendGrid when looking at the core features?
Here is an overview of Campaigner‘s capabilities compared to Mailchimp and SendGrid:
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Campaigner edges out competitors on workflow automation and segmentation capabilities. These allow you to create highly targeted, personalized customer journeys at scale.
Deliverability protection is another area where Campaigner stands out to ensure your beautifully crafted emails reach inboxes.
Of course, ease of use is subjective so I recommend trying out the free trial to get a hands-on feel. But for me, Campaigner hits the sweet spot between power, flexibility, and affordability.
Next, let‘s walk through tips to maximize your email results with Campaigner.
Tips for Creating High-Converting Emails
Here are some strategies and best practices I’ve compiled over the years for getting the highest conversions from your email campaigns on Campaigner:
Conduct Segmentation to Target the Right Users
The most critical step is to divide your subscribers into highly targeted lists or segments. Avoid the amateur mistake of blasting every email to your entire subscriber base.
Analyze historical data to create segments based on demographics, behaviors, interests, purchase history and more. Then selectively target each campaign to the segment most likely to respond.
For example, target recent site visitors with an offer, or existing customers with new product releases. Such precision targeting can easily double open and click-through rates.
Personalize Content with Dynamic Fields
Make your emails feel like they were written just for the recipient by incorporating personal details.
Campaigner lets you dynamically insert subscriber info like first name, location, purchase history etc. to provide a personalized experience.
You can even conditionally show content blocks based on user attributes. Personalization boosts engagement as subscribers feel recognized.
Write Magnetic Subject Lines
Your subject line is the first impression – so make it count! Include keywords that resonate with what your target audience wants to hear. Communicate concrete value clearly.
Keep length under 50 characters. Experiment with urgency triggers like “24 hours left!” or curiosity triggers like “What our customers are saying.” Obsess over every word to find the right fit.
Subject line optimization is a science in itself and worth the effort.
Make Calls-to-Action Obvious
Every email should guide the reader towards one clear action, whether it’s visiting a landing page, claiming an offer, or buying a product.
Make these CTAs prominent through design, copy, and placement. Help the reader scan and recognize the desired action quickly amidst other distractions.
Optimize for Mobile from the Start
With over 60% of emails being opened on mobile, responsive design is a must. Preview on mobile during creation and test across device sizes.
Optimize copy length, button sizes, font sizes and layouts for the small screen. Avoid inefficient mobile experiences that cause reader frustration.
Campaigner’s templates handle mobile responsiveness for you out-of-the-box. But always test before sending.
Obsess Over Analytics to Continually Optimize
Don’t fire and forget your emails. Rigorously pore over performance metrics to refine and optimize each campaign.
Campaigner’s detailed analytics help you segment reports to identify your best-performing combinations. Double down on those while trying new subject lines, content etc. on lower performers.
Use email as a continual testing bed for improvement. Master these tactics to get phenomenal results from your Campaigner emails.
Now let‘s look at a few real-world examples and use cases.
Real-World Examples of Campaigner in Action
Campaigner caters to a diverse range of businesses. Here are some examples of it being used effectively:
Ecommerce Store Sends Highly Targeted Recommendations
Rothy’s, an ecommerce store selling stylish and eco-friendly women’s footwear, leverages Campaigner to segment users and send tailored product recommendations via email.
They target customers who recently bought sneakers with suggestions for similar sneaker styles they might like. Or send customers who purchased work shoes recommendations for cute flats and heels.
This hyper-relevant targeting increases clicks and conversions vs. generic blasts.
SaaS Company Automates Their Onboarding Process
When a new user signs up for mailing list app MailerLite, they are automatically enrolled into a pre-built 5-email onboarding sequence via Campaigner.
These emails walk them through getting set up, creating their first campaign, best practices etc. in a personalized, staggered manner.
New user retention has increased by 150% since implementing these automated nurture tracks that educate subscribers.
University Sends Event Updates to Student Segments
The University of Michigan uses Campaigner to segment their student body and send targeted campus update emails.
Club leaders receive emails about room booking policies. Student travelers get study abroad program announcements. And parents receive a separate stream of emails with campus news.
Segmenting their audience and customizing content ensures relevant, interest-based messaging.
Nonprofit Organization Fundraises from Donor Segments
Charity:water, a nonprofit providing clean drinking water in Africa, needs to fundraise from donors frequently.
They segment donors by loyalty, recency and frequency and target each group with tailored appeals based on their personas.
New and inactive donors get educational emails while consistent supporters get stewardship emails. These personalized appeals have increased donations.
Lead Generation Company Sends Drip Campaigns
HubSpot uses Campaigner to automate educational drip campaigns when a visitor downloads an asset like a template or ebook.
A series of 5-6 emails walks the lead through getting value from the asset, introducing HubSpot’s platform, and motivating product sign-up.
The automated nurturing converts 60% more leads into customers.
As you can see, the applications of Campaigner are extremely versatile for any type of business. Now let’s wrap up with key takeaways.
Get More from Your Email Marketing with Campaigner
Here are the core things to remember about unleashing the potential of email marketing with Campaigner:
Automate repetitive tasks like onboarding, post-purchase nurturing etc. via workflows to engage users without manual effort.
Tap into personalization using dynamic fields and content to provide tailored, 1:1 messaging at scale.
Obsess over segmentation to target each campaign to those most likely to care. Avoid spamming everyone.
Monitor all metrics and continuously optimize your emails to improve performance. Test new approaches regularly.
Take a mobile-first mindset to ensure responsive, glitch-free rendering across devices and inbox providers.
With the right strategy, Campaigner‘s robust feature set enables you to execute sophisticated email campaigns that were previously out of reach.
You can now deliver individualized experiences at scale to break through the noise and boost ROI.
I hope this guide provided you a helpful overview of Campaigner‘s capabilities plus tips to maximize your results. Try it free today to experience the platform first-hand! Let me know if you have any other questions.