If you have knowledge about digital marketing, it is obvious that you also know about influencer marketing. If you are planning on working with the influencers in 2019, Instagram is undoubtedly the best place for starting. Before anything else, you need to gain knowledge about how you can leverage the efforts of influencer marketing on the visual platform, Instagram, and how you should exeacute the first campaign on this platform.
Why should you choose Instagram when it comes to influencer marketing?
This is one of the biggest questions that the brands have been asking currently. They want to know why they should invest their time on Instagram and not on any other social media platforms like YouTube, Facebook, Twitter, or the other huge and reputed platforms. Yes, it is obvious that they are also as effective for influencer marketing as Instagram but you need to know that though they can be extremely useful for the campaigns of influencer marketing, they cannot be compared with Instagram at all.
Instagram has 1 billion users and it is definitely one of the ideal platforms for all marketers to meet the target audience. Despite the fact that the user base is not exactly as large as the user base of Facebook, you need to know that the engagement on Instagram is much more in comparison to Facebook. This is what has made Instagram one of the most effective ways of getting the message of their brand seen as well as heard. According to a number of studies that have been performed, it has been discovered that Instagram is known to have a high rate of interaction in comparison to the other platforms, as stated by www.influencermarketing.hub.
Another important fact that you should also know is that 65% of the Instagram posts, which perform the best, are known to post the featured products. This depicts that the user base of Instagram is constantly responding to the sponsored products. Also, the audience does not have any problem in interacting with the posts, where users or the influencers are constantly promoting the products. This guide for Instagram business is going to be ideal for you.
Starting influencer marketing on Instagram
Now that you already know and understand as to why Instagram is the ideal place for influencer marketing, it is going to be great if you start using this platform for your next campaign. Consider the essentials that you need to keep on your mind before you are executing the campaign.
Do not forget to set proper goals
Before you are starting your campaign, one important thing that you need to be certain about is that what you are expecting out of your influencer marketing campaign. It is imperative that you have the answer to this critical question because the rest of the campaign is dependent on your answer. You need to understand the campaign goals and consider if you are interested in raising brand awareness, promoting the launch of your product, drive traffic, or simply increase sales.
Irrespective of your goal, it is mandatory that you define it properly so that you know and understand how you can proceed with your campaign. For example, if you have an ideal goal, it will be easier and more convenient for you to understand the type of performance metrics, which is going to be suitable for your campaign. If the primary goal is raising brand awareness, performance metrics like engagement, reach, and the impression is going to be completely relevant for the brand.
Looking for perfect influencers
As soon as you determine exactly what you want from your campaign, you always have the option of defining as well as identifying the ideal influencers, who are going to be perfect for your brand. You need to understand what and who is capable of influencing your audience and also, who is going to create content, which is related to the brand or the products that you are offering. You also need to understand whether it will be easy for you to achieve the campaign goals that you have been planning. Certain handy tips that you need to consider when you are defining the ideal influencer include:
- Do not forget to consider the niche or the area of specialty.
- Do not forget to consider your ideal influencer’s reach.
- Ensure that you have an idea regarding the type of voice that the influencer needs to have.
After you have considered these points, you can start the search for the ideal influencers for the campaign.
Decide the collaboration structure
After you decide to work with influencers, it is crucial for you to discuss how you will be collaborating with them. This is going to make sure that the influencer marketing campaign runs in a smooth manner for both the parties. Given below is a list of the factors that you need to negotiate about.
The time frame of the campaign- Ensure that you have proper communication with the influencers regarding both the deadlines as well as the time frame of the campaign. Otherwise, there is a high chance that you keep following up continuously when they are failing to meet the deadlines.
Content production- You also need to plan an agreement regarding the kind of content that you are expecting from them. Whether you want their photos to feature your products or you want them to narrate a story by mentioning your brand, you need to be extremely clear with them from the very first day.
Irrespective of the expectation that you have from your influencers, you need to communicate clearly beforehand. Also, do not forget to discuss the total content that you are looking forward to getting from them.
Compensation- Don’t forget to discuss the compensation before starting the campaign. Discuss whether you are going to pay them for every post or pay them on the basis of the performance.
Certain micro-influencers can want to promote the products only in exchange for certain free products from your brand; you need to ensure that you are not taking this for granted. Try to make monetary payments when you are working with influencers.
Influencer marketing can be extremely helpful for your brand because customers tend to believe in people more than anything else. Consider the guide that has been mentioned above so that influencer marketing becomes as smooth as butter for you.
Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them. He loves to travel, write and play baseball.