It’s a question as old as time. Well, Internet time, that is. How can I get more traffic to my website? You can’t make sales without customers, so it’s an important question. Fortunately, there are 10 proven ways that work for businesses of all types, shapes and sizes.
SEO, or Search Engine Optimization, is a blanket term used to describe the act of making your website seem active and appealing to the search engine spiders. This may include social media, press releases, guest posting and some media outreach. In the past, SEO methods were directed at “gaming” the system with keywords and inbound links, but as search engines become more advanced, SEO is becoming more about quality than quantity. However, the more content you have the more traffic you will have on your website.
2. Social Media
Although social media does have some SEO-value, the real reason for participating on social networks is to engage the customer and reach him or her on a personal level. It’s about starting conversations and enticing customers to want to click through and find out more about your product, service or company. It’s also about creating a small community of like-minded people who happen to be brand advocates.
3. Printed Materials
This one probably should go without saying in this day and age, but it’s too important to leave out. If you are printing business cards, postcards, fliers or anything else for your business, these things must include your website. Yeah, it’s not as easy as it is on the web where people can click through, but you don’t want to leave potential customers wondering how they could possibly purchase your product or find out more about what you do.
4. Word of Mouth
Have a website? Talk about it! Tell people to visit your site online. It really could be that simple. Of course, it’s better if you can hand them a printed card with the web address, but don’t be afraid to speak the address. They’ll remember, or they won’t, but at least you tried. If you’d like to take it a step further, offer some sort of incentive for people to create an account or complete an inquiry on your site. Get traffic to your website quickly.
5. Press Releases
The general public rarely reads press releases, but members of the press do daily. And, the general public reads stories written by members of the press – daily. See where we’re going with this? If you can catch the interest of a reporter or popular blogger, you may be able to land a link in their publication, which can drive traffic back to your website.
6. Guest Posting
Learn how to bring traffic to your website with press releases. Gone are the days when you could post low-quality articles on any old website and benefit. These days, it’s important to get visibility on a website that people actually want to frequent. The benefit is twofold. You’ll walk away with a high-quality link, and you’ll get your company mentioned in front of a (hopefully) relevant audience.
7. Product Registrations
If you sell a product, consider suggesting online registration. Not only are you likely to get more email addresses this way, but you can also get more eyes on your website. The registration page is a good place to market a complementary product or service too. Just be sure that there’s some incentive for people to go through the trouble of registering. Maybe they need to register to activate their warranty, or maybe they’ll get a coupon. Decide what makes the most sense for your business and run with it.
Contests are a great way to gain brand exposure for one simple reason: people like free stuff and it is a sure way to get people to your website! These days, many contests are run through social sites like Facebook or Instagram, but that doesn’t mean you can’t link back to your own site. You may even require that people visit the site to register (or do something else) as part of their entry. Of course, this will depend on your local laws. Check with your state and country legislature if you have any questions or concerns.
9. Media Outreach
Sometimes, writing a stellar press release is enough to garner major media attention. And sometimes, even the best press releases get buried in a sea of online clutter. That’s why it helps to reach out to members of the media personally. This can be a tricky one, though, if you don’t know what you’re doing. Remember that reporters are real people, so treat them with respect, and always respect their decision to ignore or pass on your story. They get hundreds of requests like yours daily, so don’t take rejection personally.
10. Email Marketing
If you have a list of current customers’ email addresses, you should be using them. Keep your email marketing campaign relevant and useful to your customers. Make their happiness priority and your sales message secondary. It may seem counter intuitive, but it’s a good way to build trust. No one likes the brand that does nothing but sing its own praises and ask for sales. Email marketing will help get more traffic to your website.