12 Best A/B Testing Tools to Improve Your Conversion Rates

A/B testing is an essential process for any business looking to optimize their website and boost conversions. By testing different versions of web pages, companies can determine which design, copy, or features drive the most conversions. The right A/B testing tool makes it easy to set up and run experiments, analyze results, and implement winning variations.

In this comprehensive guide, we will explore the top 12 A/B testing tools to help you improve conversion rates. We‘ll look at key features, use cases, pricing, and more to help you select the best option for your needs.

What is A/B Testing?

A/B testing, also known as split testing, is a method of comparing two versions of a web page to see which performs better. The goal is to identify changes to your site that increase desired actions like signups, downloads, purchases, etc.

During an A/B test, the original page is the "control" while the modified version is the "treatment." Traffic is randomly split between the two, and key metrics like conversion rate are tracked over time. The winning variation is the one that drives more conversions.

Here are some of the key benefits of A/B testing:

• Pinpoints design, content, and feature changes that improve conversion rates
• Continuously optimizes website performance over time
• Provides data to support decision-making
• Tests ideas without committing to site-wide changes
• Identifies elements that deter conversion for removal
• Engages customers by answering their needs

Overall, A/B testing enables data-driven optimization of the customer experience and website performance.

Factors to Consider When Choosing an A/B Testing Tool

With many A/B testing tools now available, it‘s important to assess your needs before selecting one. Here are the key factors to evaluate:

Ease of Use: Choose a tool with an intuitive user interface and workflow. Complex setups can hamper testing and lead to mistakes.

Seamless Integration: Ensure seamless integration with your tech stack including email, analytics, CMS, and CRM systems.

Testing Options: Look for multipage tests, multivariate tests, geo targeting, and more to suit different experiment conditions.

Statistical Significance: The tool should offer robust data analysis to determine if test results are statistically significant, not by chance.

Reporting: Accurate test analysis depends on solid reporting and data visualization capabilities like real-time reports.

Audience Segmentation: The ability to segment your audience by behavior, location, referral source etc provides deeper insights.

Personalization: Advanced tools allow personalized experiences for different user groups and individuals.

Support: Evaluate the vendor‘s level of customer support and availability of documentation/self-help resources.

Affordability: Consider pricing models and ability to scale with your business over time.

Mobile Optimization: Test how site variations perform on mobile before rolling out changes.

With an understanding of your needs and site environment, you can zero in on A/B testing tools likely to deliver the best results.

Top 12 A/B Testing Tools for Improving Conversions

Based on the criteria above, we‘ve compiled the top 12 A/B testing tools to help boost your conversion rates:

1. SEOTesting.com

SEOTesting.com offers both SEO split testing and time-based testing to compare organic search performance. Key features include:

• SEO split tests to evaluate changes over a fixed duration with control vs treatment groups.

• Time-based tests compare performance before and after changes are made.

• Analyzes Google Search Console data to identify trends and optimization opportunities.

• Custom annotations can be added to graphs to mark key events.

• Import tests from other tools or Google Analytics.

• Integrates with Google Data Studio for deeper analysis.

SEOTesting provides robust experimentation capabilities tailored to SEO managers who want to optimize organic traffic.

2. Freshmarketer

Freshmarketer by Freshworks is a full-featured marketing automation and A/B testing platform. Key advantages include:

• Intuitive visual editor to easily build alternate page versions.

• Track revenue metrics and associate revenue with user actions.

• In-depth results analysis with statistical significance indicators.

• Unified AI-powered solution spanning marketing, sales, support.

• Captures detailed customer behavioral data for segmentation.

For marketers seeking deep marketing and sales automation alongside A/B testing, Freshmarketer is a leading choice.

3. SiteSeer

Siteseer focuses on A/B testing specifically for SEO results. Key features:

• Generates SEO recommendations to improve organic traffic.

• Evaluates headlines, anchor text, internal links automatically.

• Analyzes competitors to identify optimization gaps.

• Tracks key metrics like rankings, click-through rates.

• Easy integration with analytics platforms.

For driving SEO growth through testing, Siteseer provides data-backed suggestions to implement.

4. Ryte

Ryte offers robust SEO testing and personalization capabilities including:

• Tests titles, meta descriptions, content, and on-page elements.

• Prioritized list of issues to address to enhance optimization.

• Evaluates site rendering, speed, and mobile-friendliness.

• Tracks organic KPIs like visibility, clicks, rankings.

• Automated personalized content testing.

• Detailed reporting on test outcomes.

Ryte is an enterprise-level solution suitable for in-depth SEO and conversion optimization.

5. Google Optimize

Google Optimize is Google‘s free A/B testing tool integrated with Google Analytics.

Key features include:

• Easy connection with Google Analytics for test analysis.

• A/B, multivariate, and redirect test support.

• Test customization for user segments.

• Intuitive editor to make page changes.

• AI-powered algorithms to optimize test duration.

• Integrates with Google Ads for landing page testing.

For basic A/B testing tightly coupled with Google Analytics, Optimize is a user-friendly choice.

6. Crazy Egg

Crazy Egg stands out for its simplicity among A/B testing tools.

Key advantages:

• No complex setup needed. Just select elements to test.

• Run tests quickly compared to alternatives.

• Test landing & product pages without coding skills.

• Provides statistically significant results.

• Supports personalization once winners are found.

• Seamlessly integrates with other platforms.

For fast, coding-free experimentation, Crazy Egg is easy to use for basic A/B tests.

7. Omniconvert

Omniconvert offers robust personalization and A/B testing features including:

• 40+ segmentation parameters to target experiences.

• Tracks key metrics like cart abandonment rate.

• On-page surveys to quickly gather user feedback.

• Tests variations on desktop, tablet and mobile.

• Integrates with analytics, CRM, and ecommerce platforms.

• Lets you monitor user flow through conversion funnels.

For advanced targeting and personalization, Omniconvert is a full-featured enterprise solution.

8. Convertize

Convertize stands out for its budget-friendly pricing and ease of use.

Key features include:

• Drag and drop editor to create test variations.

• 100+ pre-made test ideas to jumpstart optimization.

• Accurate statistical analysis to validate results.

• Minimal page flickering for seamless user experience.

• Tools for personalization, surveys, and drip campaigns.

• Affordable plans for small businesses.

For an easy-to-use A/B testing toolkit at a reasonable price, Convertize hits the mark.

9. Zoho PageSense

Zoho PageSense provides in-depth analysis of visitor behavior and tools to capitalize on insights.

Key capabilities:

• Visitor session recordings show how users navigate your site.

• Heatmaps identify page areas with high engagement.

• A/B tests help optimize based on user behavior data.

• Tools to re-engage visitors through push notifications.

• Drag and drop editor to create on-site campaigns.

For optimizing user experience through visitor behavior analysis, PageSense is a top pick.

10. VWO

VWO (Visual Website Optimizer) provides robust A/B testing focused on conversion rate optimization.

Key features:

• Tests based on clicks, time on page, scrolling depth and more.

• Drag and drop visual editor and advanced code editor.

• Segment users for targeted testing.

• Integrated form, text, image, and content widgets.

• AI-powered SmartStats analysis.

• Customer behavior analysis through heatmaps and clickmaps.

VWO offers enterprise-grade capabilities for optimizing user experience and conversions.

11. Convert

Convert is a full-stack experimentation platform with generous limits.

Key advantages:

• Robust A/B, multivariate, and split testing options.

• Experiment across multiple related pages.

• Built-in integrations with Google Analytics 4, Mixpanel, others.

• Server-side testing eliminates page flickering.

• Unlimited tests on unlimited domains.

• Detailed segmentation and targeting.

For enterprise-scale experimentation, Convert provides robust capabilities without limits.

12. Unbounce

Unbounce is a landing page builder with strong A/B testing built-in:

Key features:

• AI-powered Smart Traffic automatically optimizes test duration.

• Visual editor for landing page design.

• 40+ targeting filters for segmentation.

• Analyze conversion stats to promote top performers.

• Integrates with marketing automation platforms.

For A/B testing tailored to landing page optimization, Unbounce is purpose-built for the job.

Conclusion

A/B testing is a highly effective technique for boosting conversions by continuously optimizing the customer experience. The right A/B testing tool makes it easy to execute tests, analyze results, and drive improvements.

Key factors to evaluate when choosing a solution include ease of use, mobile optimization, quality support, and affordable pricing. Leading solutions also provide advanced capabilities like multivariate testing, personalization, and AI-powered analysis.

The 12 tools featured above represent top options for executing A/B tests that deliver results. Consider your budget, technical needs, and testing goals to select the best fit. Leveraging the right solution will empower you to make data-driven decisions that maximize conversions.