When you’re running a small business, resources are limited and marketing budgets are almost non-existent. But that doesn’t change the fact that you need to market your business in order to get your message (and product) in front of the right audience. That is why you need business marketing strategies and web marketing ideas. Fortunately, technology has evolved in a way that makes it easier for small business owners to compete with large organizations while spending a fraction of the cost. The following small business marketing ideas can be used to compete with the major players in your industry and expose your brand to more potential customers. You will need to build landing pages for your website, the better the landing page the more likely your landing page will sell your products.
1. Social Media Marketing
What is the cost of social media marketing? In its purest form, social media marketing costs are limited to the time invested in this medium. Social media marketing is about reaching customers where they are: Online. It’s about starting conversations that support your brand, product or service and keeping them going. It’s about building relationships and a solid reputation. You can also utilize your business promotional ideas in the social networking system.
2. Viral Marketing
How many times have you been scrolling through your Facebook newsfeed and happen upon a video that seems so enticing that you simply.must.watch? If you’re like most people, it happens almost daily. Now, imagine one of these videos as an indirect commercial for your product or service. There may be some production costs involved, but remember that most viral videos are created with something as simple and common as your iPhone’s camera.
3. Email Marketing
Some small business owners shy away from email marketing because of their personal aversion to sales emails. It’s a shame for them, though, because email marketing is still one of the most impactful and cost effective forms of marketing for small businesses today. Just remember that yours don’t have to be the sleazy over-the-top pitchy type. In fact, it’s probably better if they aren’t. If you can get over your own feeling email marketing is in fact a great way to get your business adverting idea out in there for other business to see which in return may help with your business to business ideas. That will eventually help grow your small business. If it makes you feel any better all small and large businesses do this.
4. Direct Mail Marketing
Direct mail marketing can definitely be a challenge in today’s world of rising print charges and postal fees. However, especially if your small business is local, this marketing method may still work well for you. And fortunately, you no longer have to commit to large print runs in order to get reasonable rates. So, if you’re thinking about a direct mail campaign, go ahead and give it a shot. You can dip your toes in the water with something small and light like a postcard or letter.
5. Promotions and Giveaways
Free stuff is the king of marking ideas for small business. Who doesn’t like free stuff? Your potential customers certainly do, and the chance to win your product or service can open up your brand to a whole new level of exposure. By offering your own product or service as a prize, you’ll narrow the pool of participants to those who are really just interested in what you have to offer. Those people are also known in the marketing world as potential customers.
6. Content Marketing
These days, it’s not enough to tell people about your product. It’s not enough to simply advertise. With so many companies competing for attention, you have to provide value to your audience in order to receive attention. Content marketing is one way to provide value, and it is done by producing and distributing content related to your brand, product or service. These aren’t ads. They are informative, helpful content pieces that may include a soft sell. If you want people to visit your site and read your content you need to know the how to best converting landing pages, create landing pages in word press, and create landing pages for facebook, so you can get the word out about your business there as well.
7. Word-of-Mouth Marketing
Ah, good old-fashioned word-of-mouth marketing is still the best form of advertising. Keep your current customers happy and they are likely to sing your praises to their friends and family who are much more likely to purchase from you after hearing a glowing review from someone they know and trust.
8. Trade Show Marketing
Depending on your niche, trade shows may be a great way to introduce your brand to its audience. This usually works best for those in B2B, but it can work for B2C brands as well. The key is knowing when and where the hot trade shows are taking place.
9. Search Marketing
The Big G and other major search engines can be marketing gold for small businesses, but it can also be a challenge to compete with the major players here. You may pay for ads to get your business listed on the first page of search results for your desired keywords, but if someone with bigger pockets is vying for the same spot, you’re going to end up paying a great deal. Small businesses that are successful are those that find very targeted and non-competitive keywords.
10. Public Relations
It can be difficult for a small business to garner recognition from a major media outlet, but it is certainly not impossible. In fact, it happens all the time. The key is to find an angle that is newsworthy. It’s usually not enough to announce a product. The product should solve a problem that people care about at the moment, or the person in charge of marketing should find an angle that makes your story newsworthy.
You need to create effective landing pages and great landing pages as well as host landing pages all in one!