Time is a commodity for business owners, and chances are, you have very little of it. Between marketing and promoting their business efforts, many owners barely have time to run their practices. In the past, simply having a website made you one of the cool kids, and a social media page made you a rockstar. Not anymore. Extending your reach is now the name of the game, and if your social media “arms” are to short to box with the world wide web, here are 10 social media tools for business you should be using. Some are free, others will cost you, but if the success of your business depends on your reach, it’s well worth the price. The list below will provide you with social media management tools, social media marketing tools, and social media tools for business.
What do people want to know about now and how can your business help them fulfill their needs? What’s hot at the moment? Google trends grants you access to the search engine’s sacred vault of database of searches. Once inside, you’ll discover which keywords are currently stealing the limelight. Gain a historical perspective trends by searching queries over time and in different parts of the world. The tool also facilitates comparisons of multiple search terms.
What type of music should you use for your company’s commercial? Probably something along the lines of what people search for on YouTube. YouTube Trends is one of the best social media tools and it provides insights into the most popular videos. It uses algorithmically-generated topics, based on keywords in the title, tags, and description of the video. The tool also factors in the number of embedded video views, as well as the views on the YouTube website.
This open source project offers free social media tools and features a WordPress plugin, which facilitates seamless editorial management. It provides a snapshot of your month-to-month calendar enables custom statuses and simplifies editorial communications. Larger companies can create diversified user groups for different website functions.
Photos draw attention to your blog or social media page, but photography is expensive. Compfight comes to the rescue. This image search engine locates photos that have the appropriate Creative Commons license for Commercial Use. The site also features free graphics and video clips. Photos should always be placed on your social media tools list.
Are your ears burning? If you have no idea of who is talking about you online, then Mention is one of the 10 social media tools for business you should be using. This tool monitors your brand name across the world wide wide web. Some packages even have features that allow you to respond to your mentions and share industry news.
Your business has hundreds of Twitter followers, but who are they, where are they from and when do they tweet? Followerwonk breaks down your followers into demographics, and helps you understand what makes them tick and chirp. The site also has features that allow you to compare your reach and authority with other users. Followewonk offers one of the best social media analytics tools available.
Swayy is a platform that drops relevant content into a personalized dashboard, where you can read pertinent articles and share them across your social media networks. A simple click of the share button at the bottom of each article automatically opens up your Twitter, Facebook and LinkedIn profiles. You can also schedule your sharing for the most optimal times of the day. They even give you relevant #hashtags and @handles so you can share better. A special analytics feature shows you what content is the most effective for growing your community.
The folks at Buffer understand that timing is everything. That’s why they offer one of the most useful social media message scheduling and sharing applications available. Just one easy click shares and schedules content via Twitter, Facebook, LinkedIn, and Google+. The site also has an efficient analytics tool, which provides important insight about the engagement and reach of your posts.
The Social Image Resizer Tool is the absolute have-to-have app for anyone who needs to resize images for their social media pages. Its clever design facilitates easy uploading of your photos, and “automagic” resizing for Facebook, Twitter and Google+, as well as custom sizes and common icon and avatar sizes.
Like it or not, infographics are here to stay. This is good news to some, but bad news for those lacking graphic skills. Fortunately, websites such as visual.ly are here to help. The step by step process helps you create brilliant infographics. No design skills necessary. You should always be on the lookout for new social media tools; they can do wonders for your business.