Some bloggers do it for fun. Others do it for money. The two are not mutually exclusive. When you get paid to blog, it´s important to maintain your integrity, not just as a trusted blogger, but as a respected journalist and human being. This applies whether you want to monetize your personal blog, or whether you want to blog for a commercial site.
1.The Company You Keep
If you choose to blog for a commercial site, carefully examine issues such as the other blog posts, the site layouts, page loading times, banner ads and signal to noise ratio. Even the most skilled writers will lose reputation points if they hangout on sites filled with spelling and grammatical errors. The same applies to the overall website.
2. The Page View Dilemma
Many websites, such as Examiner, Hub Pages, Helium, etc., calculate blogger pay by the number of page views their posts receive. This scenario often lures bloggers into selling their souls to the devil. Writers with large social media followings are most vulnerable. If you have built up a certain amount of success and recognition in your area of expertise, continue to write informative posts that do not link to your paid blogging sites. Linking to your page view sites is fine, but it should not be your only form of communication.
3. Don´t Just Link- Explain and Elaborate
Simply posting a link to your blog post, without any explanation, is tacky. Add some commentary, and open up the topic for discussion.
4. Do You Really Like That Product?
Whether you are writing for your personal blog or a commercial blog site, never endorse a product you have not tried, and no matter how much you get paid to blog, never wax poetic about a product that you do not even like.
5. Write Your Passion
On the other hand, if you are truly enthusiastic about a specific product, travel destination, restaurant, doctor, gadget, gym or massage therapist, let your passion show in your writing. When you read a particularly engaging book, review it in detail on your personal blog, which you have of course linked to your Amazon Affiliate Page. Even if the monetary rewards are your main reason for blogging, always write as if you truly want to enrich people´s lives.
6. Your Brilliant Opinion vs Banner Ads
Before you accept those banner ads, consider what might lurk within them. Some ads lead to hidden spy ware or computer viruses. One wrong click to a bad site, and say farewell to a significant portion of your following. Besides, if your readers have installed Ad Block, they will not even see those ads. Writing a detailed review, and hyper-linking to the product´s affiliate link within your article is a classier way to do it. If your followers choose to read the review, it´s because the product interests them. They are more likely to click-through and buy. In contrast, excessive banner ads assault the senses with information that might not be relevant to your readers.
7. Check the Facts, Man!
If you are old enough to remember the group called Jefferson Starship, you probably know the lyrics to We Built This City. Think about this line:
“Someone´s always playing corporation games.
Who cares, they´re always changing corporation names.�?
In other words, the world is in a constant state of flux. The travel destination you visited a few years ago might not be the same. American Skiing Company no longer owns the Steamboat Resort, because American Skiing Company no longer exists. As a respected blogger, your clients expect you stay up to date. Fact check everything.
8. Keep Your Keywords Classy
When you get paid to blog, keywords, or SEO, play an important role in the process. Unfortunately, some of your clients remain stuck in the last decade of SEO best practices. Keyword stuffing is bad news. So is purposeful misspelling, and poor grammatical usage. A few years ago, Google got wise to these tricks, and implemented Panda.
9. Information vs Sales Talk
Your clients pay you to blog about their product, but that does not imply loading your posts with every advertising cliché in the book. Content is still king. Informative posts, which delve into the nuances of the product and its associated questions are more effective than a bunch of advertising slogans.
10. First and Foremost, Be a Writer
Selling a product so that you can continue to get paid to blog might be the goal of your assignment, but you still need to keep your journalistic integrity. Use colorful, descriptive language, inject a touch of humor, and show your humanity.