The days of direct marketing of your products to customers are now an age-old practice and have become obsolete. Gone are the days when a salesperson visited door-to-door and sold products. It is the age of social media and digital marketing to help you reach out to a wide audience in no time. There are people, many influencers on the web world who have some authority to comment about your online products. It helps buyers to make an informed decision. In addition, Instagram is the right platform for influencer marketing. Today, many e-commerce businesses dominate social media platforms such as Instagram to implement their influencer marketing tactics.
According to an article published on https://www.forbes.com, Instagram is such a platform where you can curate hashtags, the most effective on this photo-sharing site to make your content visible in the search results and pique customer interest. Read on to learn more about the top benefits of Instagram marketing for your e-commerce website.
Connect with high-spending customers
If you want more money to roll into your business, it is imperative to know where the wealth is. It will help you tap into the right market segment. Did you know that youngsters with high-paid jobs dominate Instagram, of late? Yes, people in the age group of 18-29 comprise 29 percent of the user base on this photo-sharing platform.
Instagram is the platform for Gen X as well as Gen Y, who believe in spending money and splurging on products they love to use. Even if it means that their extravagant spending habits will empty their wallets, they do not mind.
Today, many youngsters have high incomes with minimum expenses and little or no responsibilities. Instagram helps you target this niche audience so that you can earn revenues and make money. Moreover, Generation X or Y will become your real Instagram followers if they like your products.
Instagram visitors follow brands actively
Did you know that 80 percent of Instagram users follow a business? Therefore, it is reason enough for online stores to shift their marketing activities on Instagram to drive more user engagement than ever. Besides, brands can interact and engage with their targeted audience closely on the image-sharing platform.
To be candid, Instagram’s engagement level is 15 times more than that of Facebook. However, it is not the sole reason for enhanced user engagement on Instagram.
Creates brand awareness
When you have an Instagram business page, visitors will take an interest in your e-commerce business and its products. If they love your merchandise, they will like and share your Instagram product posts and stories, thus confirming their trust in your brand.
Then, you must implement the right Instagram marketing strategies to pique audience interest in your online products. Employ some smart tactics to attract followers, connect with them, and then build a rock solid plan to use the marketing strategies precisely to start growing your followers. The more engagement you drive through your Instagram posts, the maximum likes your posts will gather for your e-commerce store.
Now that you are aware of the benefits of Instagram for your e-commerce business, implement the right tactics to boost sales and revenues.
Pete Campbell is a notable management consultant and digital marketing expert. He is quite experienced in the field of web marketing as well as website designing.