Search, inbound, email?! It’s enough to make any sane person’s head spin. There seem to be an endless array of marketing strategies available to us, but which are important?
It can be difficult to know which strategies to adopt and which to overlook. Suggestion: Take a look through our top 10 list of examples of marketing strategies and choose the one that seems in line with your goals (hint: you can choose more than one).
1. Direct Marketing
This old-school marketing medium is still effective, however, it has changed a great deal throughout the years. When you hear the term “direct marketing,” it is usually referencing direct mail marketing efforts, such as those sent through letters, flyers, postcards and other promotional mail pieces. It has evolved to include email and text marketing, but we’ll get to those in a bit.
2. Inbound Marketing
In direct contrast to direct marketing, inbound marketing relies on the customer to reach out to the organization instead of the other way around. This is often achieved through other types of marketing, such as content marketing. After the customer calls or emails the business, it is time to start upselling or cross-selling goods and services. The use of small business networking sites can be a huge help in this area.
3. Content Marketing
Content marketing is one of the most basic marketing strategies used and it is great for advertising strategies. Content marketing is based on the principle that one must give in order to receive. Organizations produce informational materials that foster good will among the community while “soft-selling” products or services. To help your business get off the group or prosperous you may consider business related social networking sites, where you can share ideas about content marketing.
4. Search Marketing
When you want to know something, what do you do? Google it! That’s why search marketing is so effective. Search marketing usually refers to buying ads on the major search engines to ensure that your message is seen by those who are searching for brand-related terms.
5. Word of Mouth Marketing
What’s better than a recommendation from a friend? As long as you trust that friend’s opinion, nothing is better. You can ask questions and get a firsthand account of a friend’s experience with a business before pulling out your own wallet. Smart business owners know this, and that’s why they treat customers well and offer generous referral programs. Word of mouth marketing is one of the best marketing strategies for small business.
6. Call to Action Marketing
These are usually banner, text or graphic ads that prompt visitors to a website to click through and enter the sales conversion funnel. They can be very effective, but the offer must be enticing, and the landing page must also contain a strong call to action.
7. Viral Marketing
When all you really need is to get your brand out there, viral marketing is for you. Viral marketing campaigns are usually centered around video because video is one of the most effective ways to spread a message on the Internet. Just think about all the viral videos you have watched this week. Sure, some of them might just be compilations of cute cat videos, but smart marketers find a way to sneak a brand reference into what will soon become a highly watched video. Just think of the 2012 Pepsi Max prank commercial where Jeff Gordon disguised himself and took a Dodge Charger on a high-speed test drive. What was Pepsi’s connection? A well placed “can cam.” Genius.
8. Public Relations Marketing
This is another older form of marketing, but it can be very effective when done right. Marketers monitor news stories until they find one related to the brand they represent – or they share news that the brand itself has created – and draft a well-written press release that goes out to the media. It can be a challenge to rise above the noise here, but when a marketer is successful, the rewards are immense. Think national news and major magazine coverage. Public relations marketing may also include press conferences and other events.
9. Social Media Marketing
Social media marketing is a form of inbound marketing that reaches customers where they are: On social networks. Think about yourself. How many hours do you spend on Facebook, Instagram, Twitter or Tumblr? Sites like linkedin are ideal for social media marketing. You’re not there to shop for goods or services, but the best social media marketers will bring you into their social network, offer you a reason to hangout and participate, and then ever-so-kindly explain why you can’t live without their products and or services. When done right, the audience won’t even realize that they are being sold on something. Recommendations seem natural when you have built your social presence to be an authority on your niche.
10. Email Marketing
Email marketing is a form of outbound marketing that gets results. However, there are important dos and don’ts here, and if you don’t follow them, you can doom your business to online failure. For example, sending mass emails to a list you’ve purchased can result in a SPAM designation for your domain. That would mean that future emails will be delivered to a person’s SPAM folder, or possibly not at all. With Email marketing you can utilize business networking groups and business networking sites list. Email will provide you with the list you need for your marketing efforts.
When you are first starting out any type of basic marketing strategies, marketing plan, marketing ideas and marketing tactics will give you the edge and help get your business up and running.