Whether you are a budding musician, a personal trainer, a physical therapist, a real estate agent, a politician, an aspiring actor or filmmaker or anyone who thrives on success, attention or admiration, building a fan base on YouTube can help you reach your professional and personal goals. Like any other social media strategy, there’s more to building a YouTube fan base than putting up a few videos, and the best way to get subscribers on youtube is through dedication and patience. This step by step plan evolves in three different, but highly necessary phases. The strategy begins with the sign-up and set-up and video production process. Next, you’ll use some tricks to increase the level of discovery of your video channel. In phase three, you’ll learn the fine art of YouTube video promotion and learn how to get more youtube followers.

1. Sign Up For YouTube and Create a Personalized Channel

This is a good way to get subscribers on Youtube. Give your channel a keyword -friendly name, which will clearly define the type of videos you plan to offer. To determine the best channel name, decide whether you want your channel to educate, entertain, or a combination of the two. This is the first step in how to get more YouTube followers.

2. Enroll in the YouTube Creator Hub Program

YouTube offers this free, educational hub, which tells you everything you need to know about copyrights, monetizing your channel, camera, sound and lighting tricks, enhanced storytelling methods, optimizing content and building your YouTube community. Don´t start a channel without it, and get ready to get subscribers to your Youtube channel. You’ll be surprised how helpful these tips are in getting subscribers to your YouTube channel.

3. Research Your Target Audience

People of different age groups, genders, sexual orientations, ethnic groups and socioeconomic statuses respond to different styles of audio-visual content.

“In the age of New Media and its A.D.D audience, you have to produce content that grabs and KEEPS the attention of your viewers,”

says Benny Lou of New Media Rockstars. In contrast, a signal to noise ratio that favors the noise might turn off an older, more sophisticated group. Keep these ideas in mind when choosing what videos to put on your YouTube channel.

4. Collaborate With a Team

We’ve all seen those “selfy” videos, with their terrible sound quality and camera angles. Recruit a few people who know their stuff. You don’t have to pay top dollar. Even college film students can do the job, and college students usually have lots of friends, with whom they will no doubt share the video. This is an organic way to start building your fan base.

5. Select a Catchy, Keyword-friendly Name for each of Your Videos.

Some people use names that are similar to the most popular YouTube videos. This might give you a chance to rank in the “related videos” category. Be careful if you decide to use this technique. Outright plagiarism will get you into trouble.

6. Write a Two or Three Paragraph Description of Each of your Videos

This enhances the SEO – or Search Engine Optimization – of your video. After you write the description, put the relevant keywords in the Tags section of the page.

7. Embed Your Videos On Your Website and Blog

But don’t keep the same one up all the time.  Change the video at least once a week, in order to keep people coming back for more.  This keeps the content fresh on your website, while helping you build your fan base on YouTube.

8. Share Your Video Across all of Your Social Networks

You know how excited you get when somebody posts a video on Facebook, Twitter, Google+ etc.? Your fans and friends feel the same way. An entertaining or thought provoking video brightens up anyone’s day. Don’t wait for fans to find you on YouTube. Sharing is caring, and caring builds a fan base on YouTube. This is a really good way to get subscribers on YouTube.

9. Hang Out With YouTube Super-Stars

They say it´s who you know, and that certainly applies to building a fan base on YouTube. Video producer who have already reached YouTube star status can help you develop your own fan base. Compliment their work, befriend them, and subscribe to their channels. Offer advice and feedback, and you might even get invited to join their network.

10. Sign Up For YouTube FanFinder

Breaking News! On November 12, 2013, YouTube introduced a new feature called FanFinder. As a YouTube video channel owner, you can now create a fetching promotional video about your channel and submit it to the Fan Finder page. Once you have completed it, Youtube will display your video as a TrueView video ad which will appear before a video starts. Kind of like the coming attractions at a movie theater!


Written by Alexis Kestler

A female web designer and programmer - Now is a 36-year IT professional with over 15 years of experience living in NorCal. I enjoy keeping my feet wet in the world of technology through reading, working, and researching topics that pique my interest.