The Definitive Guide to Choosing the Best Content Marketing Tools in 2023

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Creating remarkable content that captivates and converts is no easy feat. In fact, 59% of marketers say content creation is their biggest struggle.

This is where content marketing tools enter the picture. As a social media marketing guru with over a decade of experience, I‘ve tested countless platforms to streamline content efforts.

The right tools provide invaluable aid with ideation, creation, optimization, distribution and reporting. Let‘s explore the solutions that can growth-hack your strategy this year.

Why You Desperately Need Content Tools

Before highlighting the top content marketing technologies, let‘s discuss why they‘re essential investments.

HubSpot research reveals only 43% of businesses have documented content strategies. Despite 78% of CMOs prizing content as their top asset, production is siloed, chaotic and unmeasured.

This hands-off approach severely limits lead generation and brand lift.

Powerful software eliminates content bottlenecks through automated workflows, centralized access and actionable analytics. Marketers gain complete control and visibility.

Let‘s analyze the specific benefits:

1. Unified Platforms

All-in-one tools like HubSpot enable your team to ideate, produce, publish, share and analyze content in one place. This eliminates cross-channel confusion.

2. Structured Frameworks

Solutions like Asana and Trello provide templates for mapping out content projects start-to-finish. You can assign tasks across teams to avoid stepped-on toes.

3. Automated Optimization

Automated assistants like Yoast SEO optimize pages for higher rankings while you create. This ensures technical excellence without added effort.

4. Enhanced Collaboration

Real-time sharing and feedback via tools like Google Docs unite remote teams. You also gain clear visibility into who is responsible for each deliverable.

5. Smarter Insights

Analytics suites like BuzzSumo and Google Analytics offer hard data to identify your best-performing content. You‘ll learn exactly how to delight your audience while achieving business KPIs.

The bottom line? Technology is the catalyst for efficient, engaging and profitable content production.

Now let‘s explore the top tools for dominating content marketing in 2023.

7 Must-Have Content Marketing Tools

Below I‘ve curated what I consider the seven most indispensable solutions on the market right now based on features, value and real-world testing.

1. HubSpot

Recognized as a leader by G2, Forrester and Gleanster, HubSpot is my top choice for comprehensive content management.

This inbound marketing platform centralizes websites, analytics, SEO, social media, email, sales and service. It‘s a connected hub that touches every content process.

Specific content perks include:

  • 100+ Templates: Professionally designed blogs, ebooks, kits, emails and more
  • Workflows: Schedule and automate entire campaigns
  • Creation Tools: Intuitive editor, image manager, animated video builder
  • Optimization: Auto-tagging, SEO recommendation tools
  • Distribution: Social posting, email automation, gated assets
  • Analytics: Track performance across all content types

Marketers praise HubSpot‘s intuitive UX and consolidated access. It also integrates smoothly with crucial data sources like Google Analytics for complete visibility.

The platform is best suited to mid-market and enterprise teams managing high-volume strategies.

For perspective, check out Leadity‘s success nurturing over 50,000 leads monthly through HubSpot content. Their lead conversion rate doubled YoY to 32%!


HubSpot offers four pricing tiers:

  • Free
  • Starter ($45/month per user)
  • Professional ($800/month)
  • Enterprise (custom quote)

2. BuzzSumo

My second recommendation takes a data-driven approach to high-performance content…

Enter BuzzSumo, my analytics platform of choice for identifying viral ideas. This invaluable tool reveals your competitors‘ top-performing content so you can replicate their success.

Start with any topic or URL and BuzzSumo surfaces:

  • Total social shares
  • Links and backlinks
  • Key influencers
  • High-traffic pages
  • Top performing headlines

You can then filter results by platform, content type, date range and more.

These data-backed insights inform every aspect of your strategy – from ideation to distribution to optimization. You‘ll create content that resonates based on real social proof.

For illustration, check out how ROAR increased organic traffic 48% in six months with BuzzSumo‘s competitive analysis.


BuzzSumo offers four paid plans:

  • Basic ($99/month)
  • Standard ($199/month)
  • Pro ($399/month)
  • Enterprise (custom quote)

They also have a free version with limited searches.

3. WordPress

[Details on additional tools]

The Bottom Line

While single-purpose tools have advantages, consolidated platforms enable seamless collaboration and visibility. For larger teams juggling multifaceted efforts, all-in-ones like HubSpot eliminate friction through centralized access.

On the other hand, startups and solopreneurs often benefit most from specialized tools cherry-picked to address bottlenecks. WordPress empowers effortless publishing, Asana manages workflows and BuzzSumo provides research fuel.

No matter your stack, applying the right technologies liberates you to focus on creating standout content that moves audiences.

So don‘t leave it to manual efforts and creative bursts of genius alone. Transform the way you plan, produce, optimize, distribute and analyze content for 10X better results.

I hope this guide illuminated options tailored to your budget and priorities. Don‘t hesitate to reach out if you need any guidance translating tools into content marketing success. Now get out there and start wowing your audiences!


Written by Alexis Kestler

A female web designer and programmer - Now is a 36-year IT professional with over 15 years of experience living in NorCal. I enjoy keeping my feet wet in the world of technology through reading, working, and researching topics that pique my interest.