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12 Instagram Live Statistics in 2023

A Study of the Most Important Instagram Live Statistics to Monitor

Instagram Live Statistics

Are you an avid Instagram user who uses Instagram Live a lot and wants to know more about Instagram Live? This article will look into the Instagram Live statistics to see how much Instagram prioritizes your live videos on the newsfeed.

insta live

Going live on Instagram is a beautiful experience for every Instagram user, especially when you have many followers. Instagram gives prominence to live videos in the newsfeed. Also, I guess you didn’t know that your followers will get a notification that you’re live. In this article, I will share some amazing stats of Instagram Live with you.

Instagram Live is a great way to connect directly with your audience and build a strong relationship with them. Having a presence on social media can help you gain more followers. About 70% of Instagram posts go unnoticed, based on current data. Your beautiful posts may have been a complete waste of time, effort, and money. You can use Instagram stories to get more people to visit your account and see what you have to offer.

In addition, Instagram Live is the best way to connect with your followers and build a relationship of trust and admiration. Unless you’ve saved it to post as a video for people who missed it, the live video will disappear from Instagram after 24 hours.

Content is king when it comes to Instagram Live streaming. As a result, experts recommend that content be based on a creative plan to prevent participants from becoming distracted during the session. Instagram Live is a great way to get to know your followers on the platform. Before going live, they might have had to only see your scripted videos, photos, or posts before having an idea of who you are. Customers are more likely to believe in a brand when they feel they have a personal connection with it.

ToInstagram Live Statistics

1. Instagram has over a million users who stream live content on the platform daily

Instagram has over a million users who stream live content

Celebrities can use Instagram live videos to announce their upcoming events, share news or thoughts with their followers. Watching and learning from the live video sessions is also more popular than reading blog posts.

2. Over 80 percent prefer streaming a live video over blog post reading

In November 2016, Instagram introduced a live video feature. According to research, eighty percent of individuals said they would rather watch a live broadcast than read a blog post.

3. 13 percent (out of 28%) of live social media viewers stream Instagram Live

According to a 2019 GWI Social Video Report, 26% of live video viewers are interested in Facebook, while 13% choose Twitter and Instagram.

4. 26 percent of teens stream Instagram Live

26 percent of teens stream Instagram Live

According to the app's analytics, for tweens and teens, Instagram has a larger audience than the other main social media platforms. 71% of Instagram's users are between the ages of 18 and 29. According to research, Instagram is the social media platform of choice for college students.

Over 46 percent of teens watch live video content on YouTube Livestream in the United Kingdom and the United States as of 2020. This percent is accompanied by 15% of Twitch Live, 28% of Facebook live streams, and 27% of Zoom live.

5. As far back as March 2020, there was over 70 percent increase in Instagram Live video streaming

Covid-19 was a surprise pandemic that kept many residents inside their homes for months. Many businesses and endeavors were harmed as a result. To communicate with one another, people had to rely on virtual means. During the pandemic, digital applications, social media platforms, and video games thrived.

For connecting with their fans and followers, many influencers and celebrities have begun using Instagram’s live video feature. As a result, they were able to better connect with their audience through the live option. In March 2020, the live video stream on Instagram grew by 70 percent.

6. In 2021, over 14 percent of marketers shared Instagram live videos

14 percent of marketers shared Instagram live videos

By the year 2021, Instagram’s live stream usage had skyrocketed. Despite this, Facebook Live is still the most popular video marketing tool, accounting for around 30% of all online marketing content globally. Marketing professionals have also found YouTube to be a popular platform for live video on social media.

By 2021, 14% of marketers made use of live video streaming on YouTube and Instagram. According to experts, despite their popularity, live video usage on Instagram and Facebook has decreased since 2020. They claim that Facebook’s user base has shrunk by 38%, while Instagram’s has shrunk from 17% to 14%.

7. Over 70 millions of people from around the world have the IGTV app installed on their devices

IGTV app

In terms of social media usage, Instagram is the second-most popular platform, with 84% of users engaging with the platform. Instagram business accounts with fewer than 10,000 followers have engagement rates of less than 1% on average. Instagram posts with at least one hashtag saw an average of 12.6 percent more engagement than those that did not.

8. More than 52 percent of people of people who stream live video prefer advert-supported content over subscription content

Live video streaming is expected to account for nearly 82 percent of all internet traffic in the next few years. Using live video streams like Instagram’s and Facebook’s to promote products and services is a welcome development for digital marketing agencies.

52 percent of social media users prefer a free subscription that includes advertisements rather than a paid subscription, according to recent studies on the habits of social media users. In addition, 67% of people who watch a live stream event will purchase tickets to attend a similar event in person.

9. Over 13 percent of marketers make use of Instagram live video sessions

Instagram live video sessions

Online social media platforms are now the preferred choice for marketing companies. They use it as a way to increase business sales. An estimated 34% of companies use Facebook live streaming as their primary marketing tool, with 13% using Instagram live video sessions as their primary marketing tool. According to marketing companies, social interactive video sessions are currently more beneficial to the growth of products and services for a business.

10. Compared to the previous years, over 47 percent of people who stream live videos on Instagram now watch more live sessions on Instagram

live view instagram

Using live content to promote a brand’s content is extremely effective. It creates a connection between the product and the customers, which encourages them to stay for the duration of the live broadcast to watch the video. Brands use paid influencers to connect with their audience. As a result of this, most viewers will come to trust them in the future.

Instagram live’s primary selling point is the ability for users to post messages and reactions in real-time. Influencers, brands, and others facilitating the live event have instant access to the thoughts and feelings of those in attendance. Instagram live streaming has numerous advantages for brands. In 2021, Instagram live usage grew by 70% compared to 2020.

11. Over 10 percent of Brands now make use of Instagram Live video sessions for the promotion of their products

More than 90 percent of the world’s best-known brands regularly engage with their customers via live video chats. A whopping 36% of all stories are based on promoting a specific brand or item. Brands’ behind-the-scenes videos make up 22 percent of their life stories, which are popular with viewers. Takeovers by Influencers account for nearly 14% of all stories.

As of the time of writing this article, about 10% of all brand posts are live videos that introduce new products or services to their audience. In order to keep their customers engaged on social media, brands are prioritizing high-quality content.

12. The quality of content is the most relevant thing in any live video, according to 67 percent of followers


For Instagram live video viewers, the quality of the video is more important than the person hosting it. Most viewers will abandon your live session if you aren’t prepared with interesting content. It’s possible, even if you’ve prepared, that you’ll lose track of what you were supposed to say at the time. Making a plan and adequate preparation will help you stay focused and on track.

In order to keep your audience engaged while the live video is being recorded, you can incorporate fun contests or amusing short sessions. A recent poll found that 87% of respondents were interested in seeing what goes on behind the scenes of a live stream. People prefer to watch live videos from their favorite brands than read long, dull social media posts.


1. How do I save my Instagram Live Video?

After a live video session has ended, Instagram allows users to save the video. For those who couldn’t make it to your live session, you can make a longer or shorter version of your video and share it later.

2. Does the Instagram Live stream take long?

Instagram Live stream was as long as sixty minutes. However, Instagram later changed the duration from sixty minutes to four hours.


We have successfully examined the statistics of Instagram Live. Therefore, when next you go live on Instagram, ensure there’s an entertaining script ready to keep your audience entertained.


Written by Alexis Kestler

A female web designer and programmer - Now is a 36-year IT professional with over 15 years of experience living in NorCal. I enjoy keeping my feet wet in the world of technology through reading, working, and researching topics that pique my interest.