shocking social media statistics

In the fast-paced world we live in, time equals money; well, in all actuality, this has always been true but with the World Wide Web at your fingertips, it could mean a whole lot of money.

While there are a few stragglers out there still keeping the post office alive, gone are the days of pen to paper. Social media is more influential than it has ever been. It is continuously changing and savvy business owners are adapting to these changes.

With social signals influencing search rankings even more, you can drastically amplify your reach to the masses by expanding your presence on social media. To launch an effective social media campaign, you need to know which social media sites will yield you the greatest return on investment (ROI).

1. Social media usage statistics

Facebook remains at the leader of the pack with Americans spending 114 billion minutes a month on Facebook and that is just from their Smartphones and desktop PCs. In comparison, Instagram users spend 8 billion minutes a month taking pictures and videos, Twitter is hanging in there with about 5.3 billion minutes a month.

More than 80 percent of the users from ‘other’ social networks also use Facebook.

Twitter and Instagram have a 50 percent crossover with their users taking advantage of both social networks.

2. Social media user statistics show the impact that social media has on our society.

More than half of Americans have a profile on at least one of the social networking sites. While it is true that there are those who will never become a social networker, it is fascinating when you consider that more Americans (aged 12 years old and up) have some kind of social networking profile than those who do not.

Almost 90 percent of individuals between the ages of 18 and 29 use social media.

A little more than 70 percent of people who are 30 to 49 years old are actively using social media.

3. Social networking statistics and the ‘Baby Boomer’

More than half (60 percent) of the Baby boomers between the ages of 50 and 60 actively use social media; and a little more than 40 percent of individuals who are 65 years and above are involved in social media.

4. Social media growth statistics make it clear that social media usage is on the rise

The largest age group to show substantial growth in the area of social networks are those individuals between the ages of 45 to 54. This group now matches the U.S. average.

Currently, the only age group below the U.S. average are Americans who are 55 years or older. Even so, 3 out of 10 of these individuals take advantage of social networks.

Social media is going strong with 72 percent of Internet users active on social media; 71 percent of these users access their social media via a mobile device.

5. Statistics about social media sites like Facebook and Twitter

Facebook has more than a billion users.

Twenty-three percent of Facebook users log in to their account at least 5 times a day.

You can now access 1 million web pages using the “Login with Facebook” option.

With a growth rate of 44 percent from 2012-2014, Twitter now has more than 550 million registered users.

6. Statistics on social media make it clear that Google+ experiences a significant amount of growth every year

Google+ has an impressive growth rate of 33 percent every year.

Individuals who are between the ages of 45 and 54 have increased their usage of Google+ by almost 60 percent since 2012.

Google+ has in excess of 1 billion enabled accounts with nearly 360 million of those users remaining active on a monthly basis.

7. Social media marketing statistics

Seventy percent of marketers acquire new consumers via Facebook; understandable when you consider that Facebook attracts around seven times more engagements than Twitter (per-user terms, considering both PC and Smartphone usage).

Still, more than 1/3 of marketers employ Twitter as their lead generation.

8. Interesting social media statistics

Even though Facebook remains the dominant force in social media, in terms of its size and social sharing rates, Google+ and Twitter are not far behind.

Social is currently the top Internet activity. On average, Americans spend at least 37 minutes on social media every day. This is more time than we spend on email or any other major activity on the Internet.

Approximately 60 percent of social media users spend the most time logging in via their tablets and Smartphone – not their desktop.

9. Social media advertising statistics

In 2011, 24 percent of Facebook users said that Facebook influenced their purchases; that number has increased substantially to nearly 50 percent.

From 2010 to 2012 Americans using a social network to follow a brand has risen from just 16 percent to 33 percent, again another significant increase in the advertising power of social media.

10. Social networks with the most dedicated users

Instagram and Facebook users are the most engaged social media users with approximately 60 percent of them signing in every day.

Twitter is not that far behind with 46 percent.

These statistics make it clear that you can still use social media to increase your online presence and connect with consumers via your social networks. Any business that does not have social media presence on Facebook may be losing a substantial number of prospects.

If you are looking to drive the purchase behaviors using social networks, statistics indicate that Facebook should be your first choice.

Increase your website’s traffic through a Facebook page by sharing interesting content, valuable solutions and insight related to your industry.


Written by Alexis Kestler

A female web designer and programmer - Now is a 36-year IT professional with over 15 years of experience living in NorCal. I enjoy keeping my feet wet in the world of technology through reading, working, and researching topics that pique my interest.