Alexis Kestler
In the influencer marketing industry, Instagram has become the most important platform for models looking to build their personal brands. With over 1 billion monthly active users scrolling through their feeds every day, Instagram provides the perfect stage for beautiful and creative models to attract huge, loyal audiences.
The top Instagram models today wield enormous fame, influence, and earning power. But who exactly dominated the modeling scene on Instagram this past year? Which rising stars grew their profiles the fastest? And how do some models master the art of engaging millions of dedicated followers?
Let‘s count down the top 25 Instagram models of 2020 and analyze what sets their profiles apart.
An Industry Transformed
The modeling industry has experienced rapid transformation in recent years thanks to social media and Instagram specifically. In the past, models relied almost entirely on securing shoots with major fashion magazines in order to gain publicity and land new jobs. Today, models can grow their personal brands independently by posting content directly to their growing networks of followers online.
According to analytics firm Launchmetrics:
- There are over 197 million Instagram posts tagged #model as models flock to the platform
- The average Instagram model has roughly 700,000 followers
And for those with audiences in the millions, sponsored posts can earn models thousands of dollars or more per photo!
But it‘s not all pretty selfies and bikini shots either. The Instagram models seeing the most success put tremendous time into growing beautiful, cohesive feeds that reveal their authentic personalities behind-the-lens.
Let‘s explore the variety of content themes and creative strategies employed by 2020‘s top performers.
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1. Kendall Jenner (@kendalljenner)
195 million followers
Highest Paid Model 2020: $22.5 million
At just 25 years old, Kendall Jenner has already…
