10 Top Twitch Influencers To Work With In 2023

As Twitch solidifies itself as the premier streaming platform, visionary brands have tapped into the marketing potential of influencer collaborations. But with over 8.9 million unique creators broadcasting to over 31 million daily viewers, identifying the right partners is challenging.

That‘s why I‘ve compiled this definitive guide spotlighting the 10 most influential Twitch stars poised to provide unmatched promotional power in 2023 and beyond.

But first, let‘s analyse why Twitch should be a mainstay of every modern marketing strategy.

The Twitch Influencer Boom

Live streaming‘s meteoric rise has made Twitch a cultural staple. Viewers forge intimate connections with broadcasters through real-time engagement. That accessibility and authenticity give elite Twitch influencers incredible sway over dedicated fanbases.

Visionary brands are capitalizing with fruitful collaborations. Asante Bradford, Senior Influencer Marketing Manager at Wpromote noted:

"For Gen Z and Millennial audiences, utilizing gaming and Twitch influencers is key. Their credibility and specialization in speaking to niche communities translate to higher engagement and conversion rates."

As Twitch continues redefining entertainment, data spotlights the platform‘s exceptional marketing might:

These engaged viewers have caught brands‘ attention. 70% of marketers now consider gaming influencers more influential than traditional celebrities.

For companies still hesitant to tap into Twitch‘s potential, collaborating with its brightest stars makes that plunge into livestreaming safer and smarter.

Now let‘s breakdown the elite Twitch talent worth connecting with in 2023.

1. Shroud

Followers: 10.4 million

Subscribers: 110k

Content Strengths: FPS Mastery, Production Polish, Variety Showcase

Top Games: Apex Legends, Valorant, Warzone

Boasting over 560 million YouTube views, one of Twitch’s most polished stars continues ascending into crossover celebrity status. Michael "Shroud" Grzesiek’s elite skills and relaxed vibe built his legacy as a human aimbot.

Since returning from Mixer in 2020, the continued variety expansion has further broadened his reach. Slick Pro Days highlight his FPS brilliance across top titles as dedicated "Shroudsters" flock to each showcase.

Recent standout brand collaborations include:

• Logitech – Product launch + social promotion
• GFuel – Official branded flavor (Blue Bomber)
• HyperX – Long-term sponsorship

For any gaming equipment company, Shroud should be the top-tier talent pursuit.

2. Ninja

Followers: 18.2 million

Subscribers: 60k

Content Strengths: Youth Culture, Fortnite Mastery, Variety Showcase

Top Games: Fortnite, Valorant, League of Legends

As gaming’s first crossover superstar, Tyler "Ninja" Blevins has transformed into far more than just Fortnite‘s poster boy. While still embracing #1 Victory Royales, Ninja‘s expanded content and weekly streaming schedule connect various niche communities.

The family-friendly personality has become the ambassador between gaming culture and mainstream celebrity. Recent standouts include:

• Adidas – Promoted sneaker line
• Roots – Ambassed limited apparel drop
• WWE – Guest starred on Raw

For family brands or any companies chasing young audiences, Ninja‘s shine bright star power calls.

3. Summit1g

Followers: 8.2 million

Subscribers: 34k

Content Strengths: Lifestyle Authenticity, Engaged Community

Top Games: Escape from Tarkov, Sea of Thieves, CS:GO

After retiring his CS:GO jersey in 2012, Jaryd "Summit1G" Lazar has built one Twitch‘s most loyal followings. His weekday morning variety and IRL shows spotlight endearing passion for gaming and the outdoors.

Recent collaborations include:

• G Fuel – Signature branded flavor (Peach Rings)
• Displate – Sponsored metal art giveaways
• MetaThreads – Apparel sponsor

For lifestyle brands, Summit1g provides devoted viewers and tangible real-world value.

4. Pokimane

Followers: 9.1 million

Subscribers: 30k

Content Strengths: Trendsetter, Variety Streamer, IRL Shows

Top Games: Fortnite, League of Legends, Valorant

As Twitch‘s top female personality, Imane "Pokimane" Anys has built international stardom through diverse content, trendsetting discovery, and empowering takes on internet culture.

Standout deals include:

• SodaStream – Branded stream sponsorships
• Dose & Co. – Appeared as brand ambassador
• Pettable – Pet product launch + giveaways

For aspirational brands, Pokimane ticks every box as she continues to inspire beyond just gaming.

5. timthetatman

Followers: 4.1 million

Subscribers: 30k

Content Strengths: Humor/Personality, Gaming Banter, IRL Vlogs

Top Games: Call of Duty (Warzone), Fortnite, Apex Legends

Boisterous comedian Timothy "TimTheTatman" Betar has transformed his loud-mouthed spectacle into must-see entertainment. While faithfully broadcasting the day‘s trending games, Tim‘s dynamic banter with friends like DrLupo, Cloakzy, and Nickmercs spotlight his magnetic appeal.

Recent brand highlights include:

• Ford – Starred in Bronco SUV promos
• Marco‘s Pizza – Appeared as delivery ambassador
• Doritos – Branded giveaway sponsorships

For collaborations aiming for mass awareness with a dash of humor, TimTheTatman always delivers.

6. xQc

Followers: 11.2 million

Subscribers: 120k+

Content Strengths: Variety Dominance, React Content, Gambling Meta Pioneer

Top Games: Minecraft, GTA, Overwatch

Abrasion oozes from Félix "xQc" Lengyel‘s record-setting variety escapades. After establishing elite tank skills across thousands of Overwatch hours, xQc‘s solo chaos quests through GTA RP, game shows, and IRL gambling paved an unprecedented path toward being Twitch‘s Hours Watched king.

Recent eye-opening brand collabs:

• Manchester United – Featured xQc as kit reveal hypeman
• Stake – Crypto casino sponsorships
• Cash App – Promoted $1 million Bitcoin giveaway

For risk-taking brands unafraid to embrace controversy, xQc delivers unparalleled hype.

7. Amouranth

Followers: 5.4 million

Subscribers: 37k

Content Strengths: IRL Pioneer, Interactivity Innovation, Entrepreneurial Spark

The divisive Queen of Twitch remains one of the platform‘s most ingenious broadcasters. Kaitlyn "Amouranth" Siragusa‘s bold journey into IRL streams sparked meta-changing cultural conversations while unlocking new avenues for intimate fan interactions.

Her recent business collaborations underline those entrepreneurial talents:

• Playboy – Starred in 2023 print issue
• Wendy’s – Promoted custom Twitch Emotes
• Express/Victoria Secret – Influencer sponsorships

For female-focused or forward-thinking brands, Amouranth‘s ceilingless innovation offers big opportunities.

8. Asmongold

Followers: 3.3 million

Subscribers: 25k

Content Strengths: Gaming Expertise, Blunt Opinions, Charity Fundraising

Top Games: World of Warcraft, Final Fantasy XIV

The undisputed patriarch of gaming commentary and MMORPG mastery, Zack "Asmongold" Rawrr‘s elite skills and blunt critiques command authority. His recent return to beloved Azeroth continues driving viewership spikes.

Standout collaborations:

• OnePlus – Official launch sponsorship
• Mountain Dew Game Fuel – Star of Escape from Tarkov tie-in
• Lenovo Legion – Featured gaming hardware

For brands focused squarely on the gaming community, Asmongold‘s loyal legions listen and engage en masse.

9. BrookeAB

Followers: 1 million

Subscribers: 20k

Content Strengths: Community Keystone

A pillar of Twitch‘s supportive sisterhood, Brooke "BrookeAB" Siem spotlights mental health and self-care as her organization Aubrey Kate Cosmetics provides a platform for charitable and creative endeavors.

Her recent brand collabs shine light on her community dedication:

• Metafy – Partnered to promote coaching services
• Logitech – Long-term hardware sponsorship
• Secretlab – Featured gaming chair integration

For conscientious companies looking to make true connections, BrookeAB embodies positivity.

10. BruceDropEmOff

Followers: 2 million

Subscribers: 34k

Content Strengths: Comedic Personality, IRL Originality, Community Connection

Top Games: NBA 2K23, Grand Theft Auto, Call of Duty

Fresh off Twitch superstardom as elite 2K troll and IRL vlog innovator, the newly banned Bruce "BruceDropEmOff" Ray‘s electric escapades spotlight a narcissistic yet endearing personality. His HEEM hashtag and loyalty to longtime community members showcase authenticity.

With his highly interactive chat and Twitter providing optimal visibility, Bruce‘s eventual Twitch return should interest youth-focused brands craving attention.

Are You Ready to Tap Twitch‘s Power?

This select group of 10 provides specialized appeal catering to various audiences and interests. Their established credibility and millions of engaged viewers enable meaningful messaging and measurable reactions.

But discovering the right influencer match requires due diligence.

Smart identification starts with:

• Auditing audience demographics
• Vetting stream schedules and commitment levels
• Analysing community characteristics and values
• Structuring campaign KPIs tracking engagement and conversions

Legendary Fortnite player Tyler "Ninja" Blevins summarized the massive mutual potential awaiting:

“When brands recognize what I have built and what I represent to millions of gamers globally, these partnerships can be incredible.”

Incredible reach. Incredible outcomes. Are you ready to tap into Twitch’s new wave of celebrity influencers?