Measure Your Marketing Efforts with 10 Best Agency Reporting Tools

Reporting and data analysis are crucial for agencies to demonstrate campaign performance and ROI to clients. With the right reporting tools, agencies can easily track KPIs across channels, visualize data, and create comprehensive reports to showcase marketing results.

In this guide, we‘ll explore the key benefits of using reporting tools and review the 10 best options for agencies to measure marketing efforts.

Why Reporting Tools Are Vital for Agencies

Reporting tools help agencies in several ways:

Aggregate Data from Multiple Sources

Campaigns typically involve many moving parts across several channels like email, social media, SEO, etc. Manually compiling all that data is tedious.

Reporting tools connect to your accounts and pull in campaign data automatically. This gives you a single hub to view cross-channel performance.

Save Time with Automated Reports

Creating reports manually in Excel or Powerpoint is time-consuming. Reporting tools automate this process so you can generate reports with the latest data in one click.

This frees up time for client meetings, strategy, and other high-value work instead of number crunching.

Visualize Data for Insights

Reports full of tables and metrics aren‘t always easy to digest. Visualizations like charts and graphs help spot trends, compare metrics, and identify issues quickly.

Reporting tools make it simple to create visual reports that both agencies and clients can easily understand.

Keep Clients Informed with Scheduled Reports

Sending clients timely reports is critical for transparency. Reporting tools allow you to schedule and automate report delivery on a daily, weekly, or monthly basis.

This keeps clients looped in on campaign progress without any extra effort on your end.

Uncover Optimization Opportunities

By analyzing campaign data, you can find opportunities to refine strategies and improve results. Performance trends and insights from reporting tools point to areas that need more focus.

Prove Campaign Impact

Reports allow you to demonstrate the concrete impact of your work to clients. With measurable metrics and proven ROI, you can justify your value and pricing.

10 Best Reporting Tools for Agencies

Now let‘s explore the top reporting tools for marketing agencies:

1. Databox

Databox is a popular reporting platform designed specifically for agencies. It makes it easy to create TV-style dashboards to monitor client KPIs in real-time.

With over 70 native integrations, you can connect Databox to all your marketing tools and build robust reports spanning multiple channels. Drag-and-drop widgets make customizing dashboards intuitive even for non-technical users.

Useful features include:

• White labeling options
• Automated and scheduled report delivery
• Role-based access control for managing client visibility
• Alerts when metrics hit thresholds
• Real-time dashboard TV integration

Databox offers a free 14-day trial to test it out. Paid plans start at $199/month.

2. ReportGarden

ReportGarden is a dedicated reporting platform built for digital marketing agencies. It makes reporting automation simple with pre-built templates and one-click client reporting.

Drag-and-drop customization options allow agencies to tailor reports and dashboards to match their branding and clients‘ needs. Time-saving features include scheduled report delivery, role-based access controls, and revision tracking.

Key features include:

• 150+ preset reporting templates
• One-click client reporting
• White labeling and branding
• Automated report scheduling
• Custom metrics and dashboards
• Real-time data connectors
• User access controls

They offer a free trial to experience the platform. Paid plans start at $99/month.

3. Supermetrics

Supermetrics is a leading reporting solution supporting 100+ integrations with marketing, sales, and support tools. It‘s widely used by agencies to consolidate data for reporting.

The intuitive setup wizard recommends the optimal data sources to connect for your use case. Users can build reports and dashboards in Supermetrics or export the data to tools like Data Studio and Excel for further analysis.

Notable features include:

• Broad integration support including Google Analytics, ads, and G Suite along with Facebook, HubSpot, etc.
• Automated scheduled report delivery
• Data exports to Excel, Google Sheets, etc.
• Funnel and cohort analysis
• Anomaly detection in reporting data
• Email and Slack notifications on data changes

They offer a free trial. Paid plans start at $99/month.

4. Klipfolio

Klipfolio is a robust business intelligence platform with strong reporting capabilities for agencies. Its broad app and data connectors allow unifying data from marketing, sales, finance, and other systems.

The tool makes it easy to build interactive dashboards using drag-and-drop widgets. Users can schedule and automate report delivery to clients. Dashboard links facilitate real-time collaboration.

Notable Klipfolio features:

• 120+ app integrations including Google, Facebook, Hubspot, etc.
• SQL and API data connectors
• White labeling options
• Automated report scheduling
• Role-based access controls
• Real-time dashboards and TV display
• Custom branding and themes

Klipfolio offers a free plan for basic needs, with paid plans starting at $12/user/month.

5. Cyfe

Cyfe is a highly flexible reporting solution for agencies. It makes it simple to build customized dashboards that map to your workflow with drag-and-drop widgets.

The platform connects to 100+ marketing, sales, and business apps for unified data. Users can schedule and automate reports, set data change alerts, and enable TV dashboards.

Useful Cyfe features include:

• Broad native integration support
• White labeling options
• Scheduled and automated reporting
• Real-time TV dashboard display
• Custom widgets and data sources
• Role-based access controls
• Support for CSV, Excel, PDF exports

Cyfe offers a free plan for basic needs. Paid plans start at $19/user/month.

6. Funnel.io

Funnel.io is designed for agencies that need to report on many data sources. It connects 500+ applications through Zapier to unify data for analysis and reporting.

The platform makes it easy to build reports, dashboards, and datasets tailored to your needs. Sharing client reports or live dashboards is simple for real-time transparency.

Notable Funnel.io features:

• 500+ app integrations via Zapier
• White labeling options
• Automated and scheduled reporting
• Custom reporting datasets
• Real-time dashboard sharing
• User and role management
• Data exports to Excel, CSV, etc.

Funnel.io offers a free 14-day trial, with paid plans starting at $99/month.

7. AgencyAnalytics

As the name suggests, AgencyAnalytics is purpose-built for marketing agency reporting needs. It makes it easy to create branded dashboards and automate reporting across your client base.

With 75+ native integrations, the platform connects to all key marketing data sources. Users can build reports spanning multiple tools and schedule delivery based on client preferences.

Key features include:

• Broad integration support for marketing tools
• White labeled and branded reporting
• Scheduled and automated report delivery
• Customizable dashboard layouts
• TV dashboards and real-time data
• User access and permissions control
• Support for PDF, CSV, Excel exports

AgencyAnalytics offers a free 30-day trial period. Paid plans start at $200/month.

8. DashThis

DashThis is a code-free reporting platform built for agencies and consultancies. It makes it simple to connect data from marketing tools and create customized reports for clients.

The drag-and-drop interface allows building dashboards tailored to your workflow. Automated reporting and white labeling enable effective client delivery. DashThis also provides dedicated support reps.

Notable features:

• 30+ integrations with marketing tools
• White labeled reporting
• Scheduled and automated reporting
• Custom dashboard layouts
• Real-time data widgets
• User access controls
• PDF, CSV, Excel report exports

They offer a free trial period. Paid plans start at $197/month.

9. Whatagraph

Whatagraph provides an easy reporting solution for agencies to visualize marketing data. With drag-and-drop dashboards and 40+ tool integrations, agencies can build branded reports tailored to clients‘ needs.

Useful features include white labeling, scheduled report delivery, report annotations, user permission controls, and more. Whatagraph also offers onboarding assistance and ongoing customer support.

Key capabilities:

• 40+ native integrations with marketing tools
• Branded and white labeled reporting
• Scheduled and automated reporting
• Real-time dashboard sharing
• Annotations and highlighting
• User access controls
• PDF, PNG dashboard exports

Whatagraph provides a free trial period. Paid plans start at $14/user/month.

10. Adverity

Adverity is an enterprise-grade business intelligence and reporting platform designed for large marketing agencies. It leverages AI and automation for data unification, analysis, and reporting.

With 150+ native connector support, Adverity ingests data from all key marketing tools for comprehensive reporting. Users can build branded dashboards, automate report delivery, set data alerts, and more.

Notable features:

• Broad native integration and data connector support
• AI-powered data analysis and insights
• White labeled, scheduled reporting
• Real-time dashboard sharing
• Custom analytics apps and metrics
• User access controls
• APIs for report automation

Adverity offers a personalized demo of the platform. Pricing is customized based on needs.

Key Considerations for Picking Reporting Software

When evaluating reporting tools, keep these aspects in mind:

• Integrations – The right integrations allow connecting to all your marketing data sources for unified reporting.

• White labeling – Branded and white labeled reporting helps maintain your agency identity when sharing with clients.

• Automated scheduling – For timely client reporting, seek tools that automate report creation and delivery on set schedules.

• Customization – Opt for platforms that allow tailoring dashboards, metrics, layouts to match your workflow.

• Support – Look for responsive customer support in case you need troubleshooting or guidance.

• Pricing – Reporting tools range from free plans to hundreds per month based on capabilities. Pick one matching your budget and needs.

• Ease of use – The tool should have an intuitive interface for your team to ramp up quickly with minimal training.

Get Started with Reporting Automation

Reporting no longer needs to be a manual, time-intensive chore for agencies. With the right tools, you can automate data aggregation, report creation, and delivery based on client needs.

The platforms covered above help streamline reporting so you can demonstrate campaign value and focus on strategy vs. number crunching. Each offers capabilities like integrations, customization, scheduled sending, white labeling, and more tailored for agencies.

Review the options to find the best match based on your budget, feature needs, ease of use, and other factors. Many provide free trials to experience the platform first-hand.

With automated reporting, agencies can scale campaigns efficiently across their client base while keeping stakeholders consistently informed through data. Streamlining this process allows focusing energy on client relations, optimizations, and growth vs. manual reporting.