Streamline Your Marketing Data and Analysis with Supermetrics

Dear reader,

Are you feeling overwhelmed trying to make sense of all the data flowing in from your different marketing channels? As a digital analyst, I totally get it!

Manually connecting data from separate sources like Google Analytics, Facebook, CRM tools is frustrating. And very time consuming.

Wouldn‘t it be amazing if you could directly pull all this data into one powerful reporting dashboard at the click of a button?

Well, with Supermetrics that is exactly what you can do! In this article, I‘ll explain how this nifty tool can save you hours of grunt work so you can focus on extracting strategic insights.

Challenges of Multi-Source Data Analysis

As an experienced data analyst, some key issues I routinely encounter working with decentralized marketing data are:

Data fragmentation – Important metrics trapped in individual channel silos, unable to see the big picture

Manual reporting – Many painful hours lost in extracting, cleaning and formatting data

Lack of customization – Rigid reporting in channel tools that don‘t address specific business questions

Data discrepancies – Variances in metrics across sources causing confusion

Limited analysis – Restrictive filters, segments and visualizations restraining deep analysis

Supermetrics provides an elegant solution to each of these problems!

How Supermetrics Unifies Multi-Source Data

Supermetrics seamlessly connects 50+ data sources using pre-built connectors and API integration. It handles the complexity of ingesting data in the backend so you simply access cleanly aggregated datasets tailored to your needs.

With advanced transformation features, you can enrich the compiled data with calculations, custom fields etc. before analysis.

The unified data gives you the full picture so now you can:

• Correlate metrics across channels to quantify impact

• Identify trends that single sources wouldn‘t highlight

• Attribute conversions more accurately across customer journey touchpoints

• Surface anomalies through comparative analysis

• Answer ad hoc questions on any facet of business data

Plus create interactive reports and dashboards styled exactly how you want!

Key Use Cases and Applications

Beyond core reporting and analytics, Supermetrics enables some killer applications:

Business Intelligence – Deliver insights to executives with visually stunning reports tailored to KPIs

Custom analytics – Compile engagement data from Blog, YouTube, Instagram etc. into unified reports

Content analytics – Track content metrics efficiently instead of checking 10+ systems

Campaign analysis – Blend web, video and social data to showcase campaign impact

SEO analysis – Go beyond Search Console limits with extended organic data

Cross-channel analysis – Demonstrate how channels work together to provide ROI

Marketing stack BI – Centralize MarTech data to optimize stack performance

Client reporting – Scale client reporting by consolidating data sources into one dashboard

The unified data gives endless possibilities to demonstrate marketing‘s value using tailored data analysis.

Key Integrations and Connectors

With over 50 native integrations, Supermetrics taps into all core marketing data platforms:

Web Analytics: Google Analytics, Adobe Analytics, Yandex Metrica, Matomo

Advertising: Google Ads, Microsoft Ads, Facebook Ads, Taboola, Outbrain

Ecommerce: Shopify, WooCommerce, BigCommerce, Amazon Associates

Social Media: Facebook, Instagram, Twitter, LinkedIn, YouTube

SEO Tools: Search Console, SEMRush, Ahrefs, Moz, Screaming Frog

CRM and Support: Salesforce, HubSpot, Intercom, Zendesk, Freshdesk

Finance: QuickBooks, Stripe, Brex, Xero, NetSuite

Plus many more niche tools…

With 360-degree data connectivity, Supermetrics eliminates blindspots in your analysis.

Effortless Reporting and Dashboards

The intuitive drag-and-drop builder simplifies reporting:

• Add desired metrics from the unified dataset into report tables

• Build charts and graphs visualizing key data slices

• Create interactive dashboards with filters and control widgets

• Customize branding and themes to match business style guides

• Automatically update reports saving hours of manual refresh

• Securely deliver or embed reports with just a few clicks

Leverage pre-made templates or easily build reports from scratch matching stakeholder needs. With swift workflows, create presentations in minutes versus days!

How Much Does Supermetrics Cost?

Supermetrics offers 4 pricing tiers:

Free Plan – 2 data sources, 5k monthly rows

Pro Plan – 9 data sources, 50k monthly rows | $99/month

Business Plan – 15 data sources, daily data syncs, multi-user | $249/month

Enterprise Plan – Premium support, custom integrations, branded portal and Reports | Custom quote

The Pro plan unlocks core functionality for small teams while Business plan adds features for larger agencies. Scale up or down flexibly based on evolving needs.

Bulk discounts available as well based on volumes.

How Does It Compare With Leading Alternatives?

Fivetran is the main competitor but is Engineering resource-heavy and more complex to use.

stitchdata is simpler but has limitations on customization and dashboards.

Domo is powerful but very expensive for mid-sized teams.

Supermetrics strikes the right balance of ease-of-use and customization for mainsteam business analytics at very reasonable pricing.

Limitations to Be Aware Of

While Supermetrics has many advantages, some limitations to note:

• Direct cloud data warehouse support only for Google BigQuery and Snowflake, lacking integration for tools like Amazon Redshift, Azure Synapse Analytics.

• Locked into preset connectors and transformations rather than a customizable developer platform that an ELT tool would provide.

• Lacks advanced model development, forecasting and predictive capabilities that machine learning platforms enable.

So it might not meet some advanced analytics use cases. But Supermetrics makes the perfect day-to-day analytical assistant for marketing teams thanks to its fast workflows!

Conclusion

I hope this guide gave you a clear overview of how Supermetrics can effortlessly consolidate all your marketing data sources into one analysis hub!

Now you don‘t need an engineering team to harness the power of your cross-channel data.

With a few clicks, you can visualize important metrics, slice data on multiple dimensions and automate reporting across channels. This will lead to better decisions backed by hard numbers.

You have the opportunity as the trailblazing analyst to champion a data-first culture at your company. Supermetrics can accelerate your progress on this journey in phenomenal ways!

It has been an absolute gamechanger for me. I‘m confident it will enable you to become an unstoppable analytics superstar!

Let me know if you have any other questions.