Alexis Kestler
Hey there! Looking to become a versatile full stack digital marketer? Smart move friend!
With businesses rapidly shifting their budgets online, demand for multi-skilled digital marketing talent is soaring. This guide will explore the benefits of becoming a full stack digital marketer, the must-have skills to succeed, and the top courses to help you achieve your goals.
Let‘s get started!
Why Become a Full Stack Digital Marketing Unicorn?
Going full stack means leveling up your skills across every digital marketing channel – from SEO to email, social media to PPC. Here‘s why it‘s such a rewarding career move:
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lucrative Salaries – Full stack marketers earn $56k on average according to PayScale. That‘s a nice boost from specialized roles averaging $45k.
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future-proof expertise – With knowledge across disciplines, your skills will stay relevant even as marketing trends change. Specialists have narrower, riskier expertise.
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Career advancement – Overseeing integrated strategies across channels gets you noticed as management material. 59% of full stack marketers hold senior roles.
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Work Freedom – With a versatile skillset, you can work remotely or start your own agency. Over 67% of digital marketing pros work from home.
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stay Engaged – Managing diverse campaigns and channels keeps things interesting. Avoid burnout from repetitive specialist work.
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job security – Wider expertise provides more job options. Specialists are more disposable. Full stack roles have lower turnover.
Digital marketing unicorn refers to this rare, highly valuable breed of marketer capable of handling diverse tasks. Let‘s look at exactly which skills that entails.
Key Skills to Master
To successfully manage full stack digital marketing campaigns, you‘ll need to level up both your hard technical abilities and soft skills:
Technical Must-Haves
- SEO – Keyword research, on-page optimization, link building
- PPC – Expertise with Google, Facebook, LinkedIn, & Amazon ads
- Email – Segmentation, automation, design, metrics reporting
- Analytics – Google Analytics, goal tracking, attribution modeling
- Social Media – Facebook, Instagram, Twitter, YouTube, TikTok mastery
- Content Creation – Copywriting, video production, graphic design
- HTML/CSS – For landing page coding and content creation
- Marketing Automation – Tools like HubSpot Workflows and Marketo
- CRM Platforms – Experience with Salesforce, HubSpot CRM, Zoho CRM
- A/B Testing – Create and analyze split tests with tools like Optimizely
That‘s quite the technology stack! But hard skills alone won‘t make you a true full stack marketing unicorn. You also need these critical soft skills:
Soft Skills to Master
- Communication – Convey complex ideas to both technical and executive teams
- Project Management – Juggle multiple campaigns while maintaining budgets and timelines
- Leadership – Manage and mentor teams of specialists to execute strategies
- Creative Thinking – Continuously devise innovative campaigns and content approaches
- Analysis – Interpret data insights to improve campaign performance
- Problem Solving – Troubleshoot issues and quickly pivot strategies as needed
- Time Management – Prioritize and balance diverse workloads and urgent requests
- Collaboration – Work cross-functionally with IT, creative, and product teams
That‘s an expansive skillset! Let‘s look at the top courses to help you efficiently develop these abilities.
Top 8 Full Stack Digital Marketing Courses
With so many course options, here are 8 of the best based on skill-building value, instructor expertise, and affordability:
1. Google Digital Garage
Format: Free 26 module course
Overview: Get a comprehensive intro to digital marketing from industry leader Google. Short video lessons cover everything from analytics to social ads in a friendly format.
Highlights
- Beginner overview of all digital disciplines
- Valuable industry certifications upon completion
- Short 3-40 minute video lessons
- Friendly teaching style
- Accredited by IAB Europe and The Open University
Ideal For
Best for total beginners seeking a broad digital marketing foundation from a trusted authority. Easy to fit lessons into a busy schedule.
2. Facebook Blueprint
Format: Free self-paced video courses
Overview: Master social advertising on Facebook, Instagram, Messenger and Audience Network, straight from the source.
Highlights
- Official certifications for Facebook marketing credentials
- Learn insider tips and tricks from Facebook experts
- Covers all objectives and campaign types
- Self-paced with option to test for certifications
- Always up-to-date on new ad products and features
Ideal For
Perfect for social media advertisers who want official accreditation from Facebook to boost their value.
3. HubSpot Academy
Format: Free certification courses
Overview: Sharpen your skills on today‘s must-have marketing tools through courses taught by industry experts.
Highlights
- Practical training on high demand tools like HubSpot
- Get certified in inbound methodology, email marketing, and more
- Top notch instructors like Matthew Barby and Andrew Capland
- Interactive video lessons make learning engaging
- Position yourself as a HubSpot power user
Ideal For
Inbound marketers who want to master HubSpot and today‘s most utilized marketing technologies through elite instructor-led courses.
4. Google Skillshop
Format: Free video tutorials and certifications
Overview: Master advertising and analytics tools straight from Google.
Highlights
- Official Google certifications in Analytics, Google Ads, and Tag Manager
- Constantly updated for latest features and versions
- Gain insider tips for Google platforms critical to modern marketing
- Build verified skills for high demand Google tool expertise
Ideal For
Data-driven marketers seeking mastery of Google‘s analytics and advertising capabilities, directly from the source.
5. General Assembly Dash
Format: 1-2 week digital marketing bootcamps
Overview: Learn actionable digital marketing skills quickly through concentrated bootcamp-style courses.
Highlights
- Short 1-2 week virtual courses conveniently fit into busy schedules
- Project-based curriculum with hands-on tutorials and exercises
- Live classes and on-demand content balance flexibility with instruction
- Get tangible skills fast compared to lengthy programs
Ideal For
Professionals strapped for time seeking to build specific digital skills quickly with guidance from industry practitioners.
6. SEMrush Academy
Format: Free video tutorials
Overview: Expand your digital skills with the leading competitive insights platform.
Highlights
- Free courses in SEO, PPC, analytics and more
- Taught by SEMrush experts and partners
- Actionable tactics leveraging SEMrush tools
- Certification exams available to prove your expertise
- Position yourself as a power user of one of the top marketing analytics platforms
Ideal For
SEO pros and digital analysts seeking to maximize SEMrush and gain certifications for their resume.
7. Ahrefs Academy
Format: Free video-based lessons
Overview: Master digital marketing fueled by Ahrefs‘ acclaimed SEO and content tools.
Highlights
- Free digital marketing training by Ahrefs experts
- Learn to fully leverage Ahrefs for SEO and content strategy
- Certification courses available for credentials
- Special focus on blogging and business growth tactics
Ideal For
SEO specialists interested in extracting maximal value from Ahrefs‘ robust competitive analysis capabilities.
8. Lynda (LinkedIn Learning)
Format: Self-paced video course library
Overview: Access over 1,500 expert-led courses covering every digital marketing topic imaginable.
Highlights
- Comprehensive learning platform covering all digital disciplines
- Taught by industry practitioners
- Convenient self-paced format
- Exercise files to apply skills hands-on
- Certificates of completion
Ideal For
Seasoned marketers seeking one-stop access to the full breadth of digital marketing best practices and emerging trends.
Let‘s quickly break down how to choose the ideal course for your goals and needs:
Finding the Right Course for You
With so many options, here are key factors to consider when selecting a digital marketing course:
- Skill Level – Beginner to advanced courses available. Don‘t get overwhelmed or bored!
- Topic Focus – Target specific skills you need most right now.
- Schedule – Self-paced, flexible or fixed schedules to fit your constraints.
- Learning Style – Pick video, readings or hands-on projects.
- Price – $0 to $999! Choose affordable options like free courses.
- Instructor Expertise – Courses taught by digital marketing pros provide real-world insights.
- Credentials – Certifications offer credentials, but experience is most valuable.
By carefully evaluating courses, you can identify the ideal training tailored to you. Let‘s recap why this is the perfect time to take the plunge!
Start Building Your Full Stack Skills Now!
The demand for versatile digital marketing talent isn‘t slowing down anytime soon. Now is the time to future-proof your skills!
With expertise across online channels and technologies, full stack digital marketers have:
- 💰 Higher earning potential
- 🚀 Faster career advancement
- 💼 Better job security
- ✈️ Location flexibility
- 🦄 Transferable and future-proof skillsets
Don‘t limit yourself to a narrow specialist role – expand your skills across the stack! With the right training tailored to your goals, you can become a highly valuable unicorn marketer.
The courses above make it easy to build the exact abilities you need on your own schedule. I hope this guide gave you clarity for advancing your digital marketing career friend! Let me know if you have any other questions.
Wishing you success!
