Alexis Kestler
As a social media marketing guru with over 10 years of experience, I‘ve helped countless brands expand their reach and engagement by strategically repurposing video content across platforms.
And in today‘s media landscape, no two platforms offer better video marketing opportunities than YouTube and Instagram.
YouTube hosts over 2 billion regular users, serving as the world‘s second largest search engine. Instagram now boasts 1.6 billion users with over 130 million active video viewers per day.
That‘s a massive combined audience prime for targeted video campaigns.
But what‘s the best way to tap into these dual audiences? Simply repurposing your existing YouTube videos for Instagram.
In this ultimate guide, I‘ll provide a step-by-step walkthrough to seamlessly share YouTube videos on Instagram, along with creative promotion strategies and monetization opportunities.
Let‘s dive in!
Why Post YouTube Videos on Instagram?
Before jumping into the how-to, let‘s discuss the incentives driving brands and creators to repurpose YouTube videos for Instagram in the first place:
1. Expand Your Audience
The audiences don‘t fully overlap across the platforms. Over 500 million Instagram users do not have YouTube accounts. Cross-promoting provides exposure to these new potential subscribers and video viewers.
2. Increase Overall Watch Time
Each new eyeball that watches your video, even partially, pads your overall viewer duration metrics crucial for YouTube channel success.
3. Higher Engagement Rates
Instagram exclusively hosts the highest engagement rates across social media. YouTube videos reused as Instagram posts tend to see much more comments, likes, and shares compared to YouTube alone.
4. Generate More Revenue
Once your Instagram account becomes eligible for in-stream video ads based on follower count and past engagement, your repurposed YouTube videos open up access to another revenue stream.
So in summary – broader reach, increased watch time and engagement, plus more monetization potential. That‘s why dual-platform video campaigns are so powerful.
Now let‘s get into the step-by-step process for posting a YouTube video on Instagram…
Step 1: Download the YouTube Video
Before sharing your video to Instagram, you first need to…
