Lifestyle influencers have taken over social media in recent years. In particular, male lifestyle influencers on Instagram have amassed huge followings. Their stylish content covers fashion, travel, fitness, food, and more.
These influencers showcase aspirational lifestyles that followers want to emulate. As a result, they have strong influence over purchasing decisions. Partnering with the right influencer can be a highly effective way to promote your brand.
I‘ve compiled a list of the top 30 male lifestyle influencers on Instagram to consider working with this year. But first, let‘s look at why male influencers are worth your attention.
Why Male Lifestyle Influencers Matter
There are a few key reasons why male influencers deserve a spot on your radar:
1. Large and engaged audiences
Many of these influencers have follower counts in the millions. Their audiences are highly engaged, with above-average like and comment rates per post.
2. Trendsetters and taste leaders
These men sit at the forefront of what‘s stylish and contemporary. Their followers look to them for inspiration on fashion, grooming, fitness, and lifestyle trends.
3. Opportunities for sponsored collaborations
Most of these influencers are open to sponsored collaborations. You‘ll find opportunities to have them feature your brand in Instagram posts and Stories.
4. Built-in distribution channels
When collaborating with a top influencer, you instantly tap into their audience. It‘s a quick way to get your product or service in front of millions of potential customers.
Now let‘s get into this year‘s list of top 30 male lifestyle influencers on Instagram.
1. Ricky Lucky (@rickyluckyone) – 61k followers[Insert embedded Instagram post]
Ricky Lucky is among the best lifestyle Instagram influencers from Jakarta. He could gain over 60k followers by sharing content about fashion, food, health, and fitness.
Ricky‘s approach to living a healthy and stylish life has inspired many of his followers to do the same.
Best for: Health, fitness, food
2. Ranjit Sundara Murthy (@ranjitsundaramurthy) – 1m followers[Insert embedded Instagram post]
Ranjit Sundara Murthy is one of the male lifestyle influencers on Instagram. He has 1m followers and is mainly known for his fashion and car posts. He is a big fan of different car brands such as Mercedes Benz and Rolls Royce.
Best for: Fashion, cars, luxury brands
3. Alex Stead (@alex_stead) – 1.1m followers[Insert embedded Instagram post]
Alex Stead is one of the other male Instagram influencers who is known as a lifestyle blogger. He is from London and has more than 1.1m followers.
He usually posts about nature and traveling. Alex is known for his unique and trendy style, and he often collaborates with brands to promote their products.
Best for: Travel, fashion, partnerships
4. Luke Davidson (@lukedavidson__) – 97k followers[Insert embedded Instagram post]
Among the top male lifestyle influencers on our list, Luke Davidson is a teen from Canada. He has about 97k followers due to his unique and inspiring posts.
He tries to put a smile on people’s faces by posting funny stuff on Instagram and YouTube. His YouTube channel has about 7m subscribers.
Luke always tries to keep things positive and inspiring, which is why so many people follow him.
Best for: Humor, positivity, younger audiences
5. Mohammad Alsabbagh (@sabbaggh) – 1m followers[Insert embedded Instagram post]
Mohammad Alsabbagh, with about 1m followers on Instagram, is considered one of the top lifestyle Instagram influencers. His account is full of photos and videos about fashion, adventure, and lifestyle. He has worked with famous brands to create content that inspires others to live their best lives.
Best for: Fashion, adventure, aspirational lifestyle
6. Ganeshraj Narvekar (@ganeshnarvekar) – 1.2m followers[Insert embedded Instagram post]
Narvekar is a Mumbai-based rapper and one of the top male lifestyle influencers who gained 1.2m followers on Instagram by sharing pictures and videos of his stylish outfits, travel destinations, and food experiences.
He is a great local influencer for your brand’s promotion.
Best for: Fashion, travel, food (especially Indian cuisine)
7. Dan Sclar (@dansclar)[Insert embedded Instagram post]
Dan Sclar is a lifestyle influencer on Instagram. He posts almost about everything, including sport, music, and nature.
But what makes Dan’s account unique is its good vibes and positivity.
In short, if you‘re looking for inspiration in all things lifestyle or just want to see what a “normal guy” does in his spare time, be sure to give Dan Sclar a follow. You won‘t regret it!
Best for: Broad lifestyle, positivity, relatability
8. Rashad Little (@mrrlittle) – 405k followers[Insert embedded Instagram post]
Rashad is one of the best lifestyle male fashion influencers on Instagram. He has about 405k followers, and his videos are full of tips and tricks, unboxing, and reviews.
He is known for his great sense of style and for being a health and fitness enthusiast. Many of Rashad‘s followers look to him for advice on how to live a healthier life.
Best for: Fashion, fitness, health
9. Nick D’Addario (@brooklynagent) – 5k followers[Insert embedded Instagram post]
Nick D’Addario is among the best male lifestyle influencers who has more than 5k followers on Instagram. He is known for being a real estate broker. His positive attitude and outgoing personality also make him a popular source of lifestyle advice.
This nano influencer usually shares photos of his cute girl on his account.
Best for: Real estate, relationships, localized influence
10. Luke Stackpoole (@withluke) – 844k followers[Insert embedded Instagram post]
Luke Stackpoole is a lifestyle influencer on Instagram with over 844k Instagram followers. He is known for being a travel and photography blogger. He usually shares excellent pictures of animals and nature and regularly interacts with his fans in Story, offering advice and answering questions.
Best for: Travel, nature, photography
11. Vipul Juneja (@vipul_juneja)[Insert embedded Instagram post]
Vipul Juneja is one of the male lifestyle influencers on Instagram who has amassed a large group of followers due to his interesting and engaging posts. He covers a range of topics, from fashion to travel and fitness, and his account provides an interesting glimpse into the life of a stylish young professional.
He also has a talent for creating catchy captions that add an extra layer of interest to his photos.
Best for: Fashion, fitness, aspirational lifestyle
12. Caleb Rodriguez (@cjrodriguez02) – 137k followers[Insert embedded Instagram post]
One of the top lifestyle Instagram influencers is Caleb Rodriguez. This micro influencer is also a model and video creator. Caleb has over 137k followers and posts photos and videos of his everyday life, which range from workouts to fashion.
Best for: Fitness, fashion, video
13. Mike Edwards (@aireyys) – 1.6m followers[Insert embedded Instagram post]
If you‘re into fashion, fitness, or just living a stylish life, do not hesitate to follow Mike Edwards on Instagram. Edwards is a male lifestyle influencer with over 1.6m people. His account is packed with inspiring photos and videos of Mike and his family.
Best for: Fitness, family, aspirational lifestyle
14. Vishal Prajapati (@vishalprajapati_23) – 770k followers[Insert embedded Instagram post]
One of the other male Instagram influencers from Mumbai is Vishal Prajapati. He could amass 770k Instagram fans with his relatable and down-to-earth posts about fashion, lifestyle, travel, and more.
What sets Vishal apart from other male lifestyle influencers is his willingness to be candid and open about his own experiences – whether discussing his struggles with mental health or sharing tips for living a minimalist lifestyle. As a result, his followers feel like they know him personally, and they continue to come back for more inspiring content.
Best for: Mental health, minimalist lifestyle, fashion
15. Reed Woehrle (@reedwoehrle) – 562k followers[Insert embedded Instagram post]
One of the Instagram lifestyle influencers is Reed Woehrle. He has more than 562k fans on this platform and is also active on TikTok and Snapchat. He is mainly active in the fashion field, but he often shares photos and videos of his daily life as well.
Best for: Fashion, video content
16. Aaron Fowkes (@aaron_fowkes) – 570k followers[Insert embedded Instagram post]
Aaron Fowkes is among the other male lifestyle influencers on Instagram and YouTube.
He is known for his fashion and funny posts and often shares TikTok videos that he makes with Steph. Aaron is based in London and has about 570k followers on Instagram.
Best for: Humor, fashion, partnerships
17. Prateek Chauhan (@lensbehindlens)[Insert embedded Instagram post]
Prateek Chauhan is a male lifestyle influencer on Instagram. He was born in India and raised in Dubai. Prateek has always had a passion for fashion and started his own clothing line. Prateek‘s unique sense of style and ability to curate looks for any occasion quickly gained him a large group of followers on social media.
He tries to inspire men all over the world with his stylish photos and helpful fashion tips.
Best for: Fashion, style advice
18. Noah Altink (@noahaltink) – 109k Instagram followers[Insert embedded Instagram post]
Noah Altink is one of the top lifestyle Instagram influencers who has turned his Instagram account into a lifestyle and fashion blog. On his account, Noah showcases his daily outfits and shares different hacks with his followers.
What makes Noah different from other male lifestyle influencers on Instagram is that he doesn’t focus on promoting luxury brands or expensive items. Instead, Noah promotes affordable and accessible fashion pieces that everyday people can wear. By doing this, Noah has been able to attract over 109k people on Instagram and 351k people on TikTok.
Best for: Affordable fashion, broad appeal
19. Patrick Van Negri (@patrickvannegri) – 230k followers[Insert embedded Instagram post]
Patrick van Negri is among the best male Instagram influencers from Miami. He has accumulated about 230k followers and posts about fashion, food, travel, and more. Patrick‘s account is an excellent source of inspiration if you‘re looking to add some variety to your daily life.
Best for: Travel, food, luxury lifestyle
20. Danish Khan (@danishkhan.im) – 656k followers[Insert embedded Instagram post]
Danish Khan is quickly becoming one of the most prominent male lifestyle influencers on Instagram. His feed is full of exciting and inspiring posts about fashion, travel, and technology, and he could gain 656k Instagram fans.
Best for: Fashion, technology, travel
21. Tarun Molri (@tarunmolri) – 220k followers[Insert embedded Instagram post]
Tarun Molri is an Indian-born fashion and lifestyle influencer with about 220k followers on Instagram.
He shares skincare, health, and fashion content with his audience in an engaging and relatable way. Whether posting about a new outfit or a recent trip, Molri always inspires others to live their best lives.
Best for: Fashion, skincare, aspirational content
22. Nickelson Wooster (@nickwooster) – 940k followers[Insert embedded Instagram post]
Nickelson Wooster is one of the other well-known male lifestyle influencers on Instagram who has 940k followers. Nickelson’s account is full of creative content and photos of his stylish outfits and travels.
Moe has worked with major brands such as Oppo, Berluti, and Chopard. He could be a tremendous macro influencer for promoting your fashion-related business.
Best for: Fashion, partnerships, luxury
23. Justin Livingston (@justinliv) – 300k+ followers[Insert embedded Instagram post]
One of the other top lifestyle Instagram influencers from New York is Justin Livingston. He is also a fashion and home decor influencer with over 300k followers.
Justin often posts about his travels and stylish outfits and has partnered with brands such as Nivea and H&M.
Best for: Fashion, home decor, brand partnerships
24. Brian Kelly (@briankelly) – 267k followers[Insert embedded Instagram post]
Brian Kelly, the lifestyle blogger and stylist on Instagram has more than 267k followers. His account is full of different posts of his everyday life, which he shares with his fans.
He is also the founder of “The points guy,” which is a travel website that shows people how to travel the world.
Best for: Lifestyle blogging, travel
25. James Duigan (@jamesduigan) – 60k followers[Insert embedded Instagram post]
James Duigan is one of the best male Instagram influencers. He is a lifestyle, wellness, and fitness influencer with about 60k followers. As well as providing wellness tips and motivational quotes, James also shares photos of his personal life on his account.
Best for: Fitness, motivation, wellness
26. JJ Yosh (@jjyosh) – 736k followers[Insert embedded Instagram post]
JJ Yosh is among the great male lifestyle influencers on Instagram who has over 736k followers. He is known for his unique and positive outlook on life, which he showcases through his posts.
JJ‘s followers are inspired by his travel photos, fashion sense, and healthy lifestyle. He frequently posts about living a balanced and happy life, which resonates with his fans.
Best for: Travel, positivity, inspiration
27. Taylor Lautner (@taylorlautner) – 7.8m followers[Insert embedded Instagram post]
Taylor Lautner is an American actor and one of the top lifestyle Instagram influencers who has 7.8m fans on Instagram. He is known for his fit lifestyle and often posts photos and videos of his workouts, as well as his personal photos on his account.
Best for: Fitness, celebrity status
28. Julius Dein (@juliusdein) – 7m followers[Insert embedded Instagram post]
Julius Dein is a magician and one of the top male lifestyle influencers on Instagram. He has about 7m followers, and his posts often feature him doing stunts or showing off his latest purchases.
Julius has mastered the art of being an influencer. He knows how to keep his followers engaged and always produces content that is both entertaining and aspirational.
Best for: Entertainment, stunts
29. Stephen Amell (@stephenamell) – 6.4m followers[Insert embedded Instagram post]
Stephen Amell is a Canadian actor who is known for his role as Oliver Queen on the CW series Arrow. What you may not know is that he is also a lifestyle influencer on Instagram with 6.4m followers. His account is filled with inspiring and motivational posts, as well as photos and videos of his workouts and travels.
Best for: Fitness, inspiration, celebrity
30. Brian (@fazerug) – 6.4m Instagram followers[Insert embedded Instagram post]
Brian is a 25-year-old lifestyle influencer on Instagram who has amassed 6.4m followers on Instagram and 21m subscribers on YouTube. He is known for his creative and stylish posts that often showcase his travels and outdoor adventures. Brian also makes funny videos on Instagram and YouTube to spread positive vibes.
Best for: Humor, video content, positivity
Find More Top Male Lifestyle Influencers
The influencers featured above give you an idea of the types of male lifestyle influencers that exist on Instagram today. However, there are many more niche micro and macro influencers that may be a great fit for your specific brand.
I recommend checking out Ainfluencer – a free influencer marketplace connecting brands with creators.
Simply create an account and start searching for relevant influencers. Use filters like gender, location, audience interests, and more to find the perfect match.
As you‘ve seen, partnering with male lifestyle influencers presents exciting sponsorship and partnership opportunities.
Their stylish, aspirational content inspires high engagement levels and strong influence over followers. If you have a product targeted to men, or with mass market appeal, collaborating with one or more of these influencers could provide great exposure and credibility.
Conduct due diligence by evaluating audience match, engagement metrics, content quality, and more. But the influencers mentioned above are great candidates to help your brand thrive this year.