Alexis Kestler
As a fellow data geek and eCommerce expert, I‘m excited to provide an in-depth look at how Omnisend can help online businesses drive more sales through marketing automation. With my background in analytics and passion for leveraging data to optimize campaigns, I‘ll share research, statistics, and analysis to demonstrate the power of Omnisend. My goal is to help you, the reader, fully grasp Omnisend‘s capabilities so you can boost revenue for your eCommerce store. Let‘s dive in!
What is Omnisend and Who is it For?
In simple terms, Omnisend is a marketing automation platform built for eCommerce businesses. It allows you to send personalized and targeted messages across multiple channels like email, SMS, Facebook Messenger, and web push notifications.
Over 70,000 online stores leverage Omnisend to drive sales on autopilot. It‘s an ideal solution for merchants of all sizes, from small shops to enterprise brands. The key advantage is it streamlines critical eCommerce workflows to recapture lost sales and boost repeat purchases.
Let‘s first understand the core features and capabilities of Omnisend:
- Workflow Automation: Send timely campaigns based on triggers like cart abandonment, product views, order confirmations etc.
- Email & SMS: Design beautiful emails and SMS with drag-and-drop editors and built-in templates.
- Segmentation: Divide contacts into hyper-targeted lists based on behaviors, demographics etc.
- Pop-ups & Forms: Grow your list with spin-a-wheel popups, exit-intent forms, and more.
- Reporting: Track detailed metrics like open rates, revenue, and ROI for optimization.
- Audience Sync: Sync contacts to advertising platforms like Facebook and Google for better targeting.
Now that you know what Omnisend offers, let‘s analyze the data on why it‘s a must-have tool for eCommerce owners.
The Data Proving Marketing Automation Drives Sales
Many merchants are still relying on manual email and ad-hoc text messaging. But the data shows taking an automated, omnichannel approach results in significantly higher sales. Just take a look at these statistics:
- Email marketing drives $42 in revenue for every $1 spent (Litmus)
- SMS open rates are 98% compared to just 20% for email (MobileMarketingWatch)
- 75% of users prefer to receive cart abandonment SMS reminders (Twilio)
- Facebook retargeting ads have a ROAS between $2 to $3 (Wordstream)
It‘s clear that leveraging multiple channels with marketing automation provides a better chance at connecting with customers.
Now let‘s analyze the impact of workflows and personalization. Studies show:
- Emails sent via automation have a 760% higher click rate than regular email campaigns (Campaign Monitor)
- Personalized subject lines boost open rates by 26% and click rates by 29% (Campaign Monitor)
- abandoned cart emails using personalized product recommendations have a 90% higher conversion rate (SeeWhy)
The opportunity here is massive. By combining the high-converting power of workflows and personalization across channels like email and SMS, merchants can drive significantly more revenue.
And this is exactly what Omnisend provides – the ability to create highly-targeted, personalized campaigns across multiple channels on complete autopilot.
Let‘s now dive into the details of Omnisend‘s features.
Omnisend‘s Key Capabilities for eCommerce Businesses
Workflow Automation
Workflow automation allows you to set up trigger-based campaigns across channels that deploy automatically. For example, you can create a 3-email cart abandonment sequence or an automated SMS confirmation when an order ships.
This eliminates the need for manual work while ensuring you never miss communicating with customers at the right time. Studies show behaviorally triggered emails like cart abandonment recover 4-10% of lost revenue, making them extremely high ROI campaigns.
Omnisend has a library of pre-built automation workflows including:
- Welcome Emails
- Browse Abandonment
- Cart Abandonment
- Order Confirmation & Shipping Confirmation
- Winback Campaigns for Reactivation
- Cross-sell and Upsell Campaigns
- Birthday and Anniversary Messages
You can deploy these out-of-the-box while customizing the messaging. Additional automations can also be built based on custom events and attributes.
Email and SMS Marketing
Omnisend makes it easy to design beautiful emails and SMS campaigns with drag-and-drop editors and hundreds of professionally designed templates. You can quickly customize branding, content, and products in the emails without any coding.
Advanced features like dynamic content, A/B testing, and analytics provide insights to further optimize your messaging. The email editor also allows you to preview your campaigns across any device to ensure they render perfectly.
Here are some examples of high-converting emails and SMS campaigns you can develop:
Email Ideas
- Promotional Emails: Offer sales, coupons, and deals to subscribers
- Back-in-Stock Alerts: Notify customers when a sold-out product is available
- Replenishment Emails: Remind customers to re-order consumables and frequent purchases
- Customer Winback: Offer incentives to reactivate churned shoppers
- Product Recommendations: Suggest relevant products based on purchase history
SMS Ideas
- Cart Abandonment: Text reminder to complete purchase after leaving cart
- Shipping Confirmation: Provide tracking info and links to track order
- Flash Sales: Time-bound promotion sent via SMS to drive immediate purchases
- Back-in-Stock: SMS alert to purchase previously out-of-stock items
- Customer Satisfaction: Follow up via SMS to ensure customers are happy with purchase
Segmentation and Personalization
One of the most powerful capabilities Omnisend provides is the ability to segment your audience and personalize messaging.
You can create segments based on:
- Location
- First name
- Order history
- Purchase frequency
- Product category affinity
- Email engagement
Omnisend then allows you to combine multiple segments to create hyper-targeted groups. For example, you could target high lifetime value customers in New York who purchased fitness equipment and haven‘t made a repeat purchase in 60+ days.
These segmented groups can then receive personalized messaging with relevant offers. For example, fitness equipment buyers can get an email with new product releases in that category or specific accessories to complement their existing purchases.
According to Econsultancy, personalized subject lines have 26% higher open rates. And personalized product recommendations result in 90% higher conversion rates for abandoned carts.
Popups, Landing Pages, and Forms
Omnisend provides pre-built popups, landing pages, and forms to help you grow your email subscriber list:
- Targeted popups like exit-intent and embedded forms to convert abandoning visitors into subscribers.
- Landing pages that communicate your brand story and highlight offers.
- Wheel of fortune popups that offer giveaways in exchange for emails.
- Email collection boxes prominently placed across site pages.
Collecting emails is the first step in driving repeat purchases. According to SaleCycle, email acquisition has a 100% impact on lifetime value. Popups and forms help capture more subscribers leading to higher LTV.
Reporting and Analytics
Data-driven optimization is key to improving campaign performance. Omnisend provides detailed reporting on:
- Emails sent and delivered
- Open, click, and conversion rates
- Revenue and ROI
- Shopping behavior analysis
- Customer lifecycle and churn rate
- Real-time sales alerts
You can filter reports by time range, campaign type, segment, and other parameters. This allows you to pinpoint the highest performing campaigns and tweak those that need improvement.
Analytics empower you to take actions such as:
- Improving subject lines and content based on low open rates
- Removing low-performing segments from campaigns
- Adjusting send times and days to match audience activity
- Building more workflows for high-revenue triggers like cart abandonment
- Doubling down on channels and creative that drive maximum ROI
Data-driven insights ensure your automation and personalization continuously improves over time.
How Much Does Omnisend Cost?
Omnisend offers three flexible pricing plans suitable for businesses of all sizes:
Free Plan
- Up to 500 Contacts
- Email Automation
- Drag-and-Drop Editor
- Basic Reports
Standard Plan
- Up to 25,000 Contacts
- SMS Automation
- Advanced Segmentation
- A/B Testing
- SMS & Email Analytics
Starting at $9/month with annual billing
Pro Plan
- Up to 250,000 Contacts
- Premium Support
- Advanced Workflows
- Audience Sync
- Real-Time Notifications
Starting at $79/month with annual billing
Volume discounts are available for larger databases above 250,000 contacts. Custom enterprise quotes can also be provided.
The plans are designed to scale flexibly with your business growth. Start with a plan that fits your needs today and upgrade as your store expands.
Final Thoughts
In closing, I hope this detailed guide provided you with a data-driven perspective on Omnisend‘s capabilities. The key takeaway – marketing automation increases sales by providing a better way to engage customers. Omnisend makes it easy to deploy targeted, automated campaigns across channels to recapture lost revenue.
If you‘re ready to turn analytics into insights and data into dollars, I highly recommend giving Omnisend a try. The 14-day free trial is a no-risk way to experience their platform first-hand.
Here‘s to more sales and less headache! Let me know if you have any other questions.
