The winter holidays. The heart of summer. Changing seasons unlock fresh excitement that savvy marketers can harness for incredible growth.
This comprehensive guide explores 10 seasonal marketing strategies along with little-known tricks for maximizing your holiday sales.
You’ll also discover the incredible assets this approach offers from delighted customers to revenue windfalls. Sound enticing? Read on!
Defining Seasonal Marketing
Also called “holiday marketing”, seasonal marketing refers to…
Elaboration on definition and key concepts with supporting data
Industry research shows that an effective seasonal strategy delivers impressive results:
- 63% higher conversion rate for holiday email campaigns (Experian)
- 34% increase in holiday seasonal search ad clicks (Wordstream)
- 13% bigger holiday sales from seasonal social ads (Salesforce
Now let’s explore 10 strategies for unlocking growth during seasonal peaks.
10 Effective Seasonal Marketing Tactics
1. Recruit Seasonal Brand Ambassadors
Leveraging influencers provides advantages like…
More details on influencer partnerships with supporting examples and data
2. Rinse and Repeat Past Wins
Reviving previous successful holiday promos lets you…
Elaborate on benefits of repeating past campaign successes
3. Deck Your Social Media Halls
Carefully coordinating social campaigns with your overall seasonal marketing creates critical continuity so customers…
Expand on the impact and tactics for integrated social media marketing
4. Spotlight Your Biggest Fans
User-generated content from loyal brand fans helps show authentic experiences. For example…
Share more ideas for user-generated content and showcase examples
5. Make It Rain Traffic With Paid Ads
Increasing paid ad budgets to match demand spikes allows capturing 32% higher conversion rates according to AdRoll research. Other advantages include…
Additional data and strategic guidance on flexing paid ad budgets
6. Wrap It Up Nicely
Offering gift wrapping provides a handy value-added service. Case studies show…
More details and examples on value-added services like gift wrapping
7. Launch Countdowns To Build Excitement
Countdown campaigns that preview upcoming holiday deals see 67% higher open rates according to Experian. They work by…
Data and persuasion principles behind countdown campaign success
8. Stock Up On Holiday Subscribers
Tagging new newsletter subscribers by seasonal interest allows sending targeted winter and holiday content driving 26% higher retention based on industry benchmarks. Other list-building tips…
More list-building tactics and proof of their impact
9. Spy On Seasonal Competitors
Keeping tabs on competitor holiday promotions helps you plug strategic gaps. For instance…
Ideas and examples for competitive research
10. Get Ready In The Off-Season
Preparing campaigns well in advance sidesteps scramble while allowing thoughtful testing. For example…
Tips and reasoning behind early off-season planning
Benefits of Seasonal Marketing
Beyond impressive holiday sales bumps, orchestrating winning seasonal promotions also provides advantages like:
Additional data on benefits
Thoughtful seasonal personalization shows customers your brand respects the moments they cherish all year long.
Conclusion & Next Steps
With preparation and creativity, seasonal marketing drives remarkable growth by riding waves of existing holiday momentum. Now it’s your turn.
Further analysis and calls-to-action