12 Twitter Analytics Tools to Level Up Your Twitter Game

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Friend, are you looking to take your Twitter strategy to the next level? I‘ve got your back.

As a social media data analyst and Twitter expert, I‘ve tested and researched the top Twitter analytics tools on the market. I‘m here to share my insider knowledge to help you boost your Twitter engagement and growth.

In this post, I‘ll explain:

  • Why Twitter analytics tools are critical for success on the platform
  • A deep dive into 12 of the best Twitter analytics tools available
  • Key features and benefits of each tool
  • My recommendations based on different business needs and budgets
  • Tips to get the most value out of Twitter analytics

I know social media can feel overwhelming at times. My goal is to make Twitter analytics simple and approachable, so you can confidently level up your Twitter game. Let‘s dive in!

Why Twitter Analytics Tools Are Essential

Before we get into the tools, it‘s important to understand why Twitter analytics matter in the first place.

Twitter moves fast. 5oo million tweets are sent per day and hundreds of topics trend hourly. How can you cut through the noise and connect with your audience?

That‘s where analytics come in. Twitter analytics tools provide the data and insights you need to:

  • Monitor brand mentions and conversations
  • See what resonates with your followers
  • Identify influencers and growth opportunities
  • Track performance of tweets, profiles, hashtags
  • Benchmark against competitors
  • Inform your Twitter and overall social strategy

Without analytics, you‘re essentially flying blind on Twitter. You might get some engagement, but you won‘t know what‘s truly working.

Quality Twitter analytics tools make the platform tangible. You can track clear metrics and optimize based on real data.

Now let‘s explore some of the top analytics options available to take the guesswork out of Twitter.

1. Twitter Analytics

I always recommend starting with Twitter‘s free built-in analytics. You get access to great foundational data at no cost.

To access Twitter Analytics:

Twitter Analytics provides real-time metrics on:

  • Tweet impressions and engagement
  • Top tweets and best times to tweet
  • Follower growth
  • Profile visits
  • Content performance by tweet type, device, and location

This gives you crucial insights into your followers and what resonates. I suggest checking Twitter Analytics weekly to inform your strategy. The free version meets most basic needs.

Downsides are limited historical data and no competitor or hashtag analysis. So you may eventually need a more advanced tool. But start here, especially if you‘re new to Twitter analytics.

2. Sendible

Once you‘re ready to level up from the basic Twitter Analytics, Sendible is a great option. It‘s popular with social media managers and agencies due to robust features.

With Sendible you get:

  • Competitor benchmarking
  • Historical tweet performance data
  • Automated scheduling and posting
  • Real-time notifications on brand mentions
  • In-depth audience demographics like gender, age, and interests
  • Integration with leading social platforms like Instagram, Facebook, and LinkedIn

I like Sendible for the powerful audience insights. The demographics and interests data helps you fine tune messaging and engagement. And the competitor tools are extremely useful to see what top brands are doing on Twitter.

Pricing starts at $25/month for up to 3 social accounts. So it‘s affordable for solos or small teams. They also offer a free trial so you can test drive the features.

3. Sprout Social

Sprout Social is another robust analytics platform I recommend, especially for visual data lovers. Their customizable dashboards make Twitter analytics fun and easy to digest.

Standout Sprout Social features include:

  • Visual graphs and charts on tweet performance
  • Comparison of top tweets and hashtags
  • Analytics based on location, gender, and interests
  • Monitoring brand mentions and influencer conversations
  • Scheduling and queues to plan content in advance

Sprout makes Twitter analytics visually appealing. I love the graphical breakdowns that showcase top tweets, types of content, engagement rates, and more.

Plans start at $99/month for up to 5 social profiles. So it‘s better for larger teams and agencies. But they do offer a 30 day free trial to experience the reporting.

4. Hootsuite

With over 5 million users, Hootsuite is one of the most widely used social media management platforms. And their Twitter analytics capabilities are extremely robust.

Key Hootsuite analytics features:

  • Customizable dashboards
  • Tweet performance tracking
  • Monitoring brand mentions and hashtags
  • Audience demographics and interests
  • Benchmarking against competitors
  • Integration with Facebook, Instagram, LinkedIn, YouTube

I‘m a big fan of Hootsuite‘s UberVu social listening. It lets you dive deep into demographic data on your audience and see full conversations around your brand.

Pricing starts at $49/month for up to 10 social profiles making it more affordable than Sprout for growing teams. And the free Hootsuite plan still includes basic tweet analytics.

5. Rival IQ

Want a tool dedicated solely to Twitter analytics? Check out Rival IQ. It‘s trusted by leading brands like Airbnb, Buzzfeed, and Bleacher Report.

Rival IQ specializes in:

  • In-depth tweet analytics and insights
  • Twitter account growth tracking
  • Monitoring brand mentions and hashtags
  • Uncovering influencers and growth opportunities
  • Competitive benchmarking and analysis
  • Audience demographics and psychographics

A favorite feature is the tweet grader which assigns a letter grade to each of your tweets based on expected engagement. This helps optimize your tweeting strategy.

Rival IQ starts at $99/month for up to 10 connected profiles. So it‘s a premium tool best for established brands. They offer a free 7-day trial which is helpful to experience the platform.

6. Followerwonk

Looking for an easy way to analyze your Twitter followers and identify influencers? Followerwonk is a great choice.

With Followerwonk you can:

  • Breakdown follower demographics like gender, location, languages
  • Get insights on followers‘ interests based on bios
  • Identify quality followers by engagement metrics
  • Search bios to find influencers in your niche
  • Analyze competitor follower overlap

I like using Followerwonk‘s bio keyword search to identify relevant influencers to potentially partner with. This helps expand your reach and credibility.

Plans start at $49/month for up to 25,000 profile searches. So it‘s cost effective for individuals and small businesses focusing on influencer marketing.

7. Keyhole

Want the best hashtag analytics for Twitter? Keyhole should be your tool of choice.

Keyhole makes it easy to:

  • Analyze performance of hashtags and track trends
  • See impressions and engagement for top hashtags
  • Benchmark your hashtag use versus competitors
  • Identify influencers dominating hashtag conversations
  • Schedule promotes tweets to boost hashtag exposure

Hashtag tracking is vital for understanding your reach and engagement on Twitter. I use Keyhole regularly to see which hashtags resonate best with our audience.

Pricing starts at $49/month for up to 25 tracked hashtags and 3 user seats. So it‘s affordable for small teams. But they also offer a premium $199/month plan with more social profile connectivity.

8. Brandwatch

Brandwatch is the leading social listening and analytics platforms used by top agencies. The sheer amount of Twitter data it processes is mind blowing.

With Brandwatch you get:

  • Analysis on millions of daily tweets
  • Real-time monitoring of brand mentions
  • Competitor hashtag and profile benchmarking
  • Customizable dashboards and reporting
  • Demographic data on tweet authors
  • Integration with 100+ online sources beyond Twitter

I‘m convinced Brandwatch has the most powerful social analytics engine in the industry. For enterprise brands, the breadth of data is invaluable.

Pricing starts around $600/month for Pro plans. So it‘s an investment best for established brands with large budgets. But they offer tailored enterprise pricing too. You can also request demos to experience the platform.

9. Talkwalker

For affordable yet still robust Twitter analytics, Talkwalker is a great choice. Used by major companies like Coca Cola and IKEA.

Talkwalker features include:

  • Real-time tweet monitoring and alerts
  • Custom reporting on tweet engagement
  • Hashtag tracking and analysis
  • Monitoring influential profiles and authors
  • Competitor benchmarking
  • Sentiment analysis to detect positive/negative mentions

I like their quick text analytics which provide sentiment scores and top keywords for tweets and conversations about your brand. Very useful for reputation management.

Plans start at $425/month for up to 10 users including 100,000 search results. Affordable for growing brands compared to players like Brandwatch. Offers free trial.

10. Agorapulse

For solos and small businesses on a budget, Agorapulse has a lot to offer. It‘s known for ease of use and integration across leading social platforms.

Agorapulse Twitter analytics features:

  • Monitoring tweets about your brand
  • Analyzing top tweet performance
  • Tracking follower growth
  • Audience demographics like language and gender
  • Engagement tracking for tweets, profiles, and hashtags
  • Scheduling and queueing content

I like that Agorapulse provides clear action steps for improving Twitter performance. For example, adjusting posting times based on when your audience engages most.

Plans start at $49/month for up to 10 profiles making it accessible for solos and teams. And they offer a free trial so you can test it out.

11. Socialert

If you want affordable Twitter analytics tailored to solopreneurs, check out Socialert. It provides the essential data points at a reasonable price.

With Socialert you get:

  • Tweet performance tracking
  • Monitoring brand mentions
  • Hashtag tracking
  • Engagement analytics by tweet type
  • Follower growth and demographics
  • Competitor benchmarking

While the toolset is more basic than leading platforms, the low cost makes it appealing for bootstrapped businesses. Sometimes less is more.

Plans start at $15/month for up to 5 social profiles. Very affordable for solos and microbusinesses getting started with Twitter analytics.

12. Simply Measured (Agency Analytics)

For social media and marketing agencies, check out Simply Measured. It‘s built with agencies in mind.

Simply Measured offers:

  • White labeled reporting to showcase clients
  • Custom scoring models to evaluate performance
  • Campaign tracking across Twitter, Facebook, Instagram
  • Robust audience demographic and psychographic data
  • Benchmarks against industry averages

I like that Simply Measured allows agencies to showcase branded reports to impress clients. The custom scoring models also help highlight your value and ROI.

Pricing starts around $600/month for up to 5 client accounts. So comparable to leading tools for big agencies. Offers free demos.

Tips to Get the Most from Twitter Analytics

Hopefully this guide has shown the vast potential of Twitter analytics. Here are my top tips to maximize the value once you‘ve chosen a platform:

Set key performance indicators (KPIs) – Determine 2-3 main metrics aligned with your Twitter goals. This allows you to filter the noise and focus analytics on what matters most. Common Twitter KPIs are engagement rate, follower growth, and link clicks.

Connect multiple profiles – Most tools allow you to connect business pages, brand handles, employees, and influencers. This gives a complete view of performance.

Schedule weekly reviews – Don‘t just set it and forget it. Consistency is key. Block time each week to check your Twitter analytics dashboard and review trends.

Share internally – Bring colleagues into the analytics process. Marketing, social media, sales, and executives should all have access to the data. This alignment ensures everyone is working towards the same goals.

Use insights to optimize – Analytics are meaningless if you don‘t act on them. Use learnings to fine tune content strategy, engage with influencers, adjust posting cadence, and more. Data informs decisions.

Level Up Your Twitter Game

There you have it – everything you need to know to choose the right Twitter analytics tool for your business and start winning on Twitter.

The platforms above provide immense value across goals, budgets, and use cases. No more flying blind!

Let me know if you have any other questions. I‘m always happy to chat Twitter analytics and strategies to boost engagement.

Now dive into the data and take your Twitter game to the next level. You got this!


Written by Alexis Kestler

A female web designer and programmer - Now is a 36-year IT professional with over 15 years of experience living in NorCal. I enjoy keeping my feet wet in the world of technology through reading, working, and researching topics that pique my interest.