Top 11 Instagram Analytics Tools for Social Media Success

Instagram has grown tremendously over the years, with over 2 billion monthly active users. For businesses and brands, it has become an integral part of their social media marketing strategy.

However, to make the most of Instagram, you need the right tools to track performance, gain insights, and optimize your efforts. This is where Instagram analytics tools come in. They provide the data and metrics you need to gauge engagement, benchmark against competitors, identify trends, and more.

In this post, we will discuss the top 11 Instagram analytics tools to help drive success on the platform.

What is Instagram Analytics?

Instagram analytics refers to the process of collecting data and metrics from Instagram to measure performance and engagement.

The built-in Instagram Insights provides basic analytics, including impressions, reach, profile visits, etc. However, to dig deeper into growth opportunities and optimize efforts, third-party analytics tools are essential.

These tools track a wider range of metrics beyond the basics. This includes engagement rate, audience demographics, top content, follower growth, hashtag performance, competitor analysis, and more.

With the right analytics, you can identify high-performing content, peak engagement times, target audience, areas for improvement, and more.

Why You Need Instagram Analytics

Here are some key reasons why Instagram analytics is crucial for brands and businesses:

• Track content performance: See impressions, reach, engagement rate, and other metrics for each post to know what resonates best with your audience.

• Optimize efforts: Identify underperforming areas you need to improve, such as poor engagement rate, decline in reach, etc.

• Benchmark competitors: Track competitors‘ follower growth, engagement metrics, and top posts to know where you stand.

• Identify trends: Spot trends in interactions, growth, influencers, popular posts, etc. to capitalize on what‘s working.

• Audience insights: Discover audience demographics like age, gender, locations, and interests to tailor content accordingly.

• Reporting: Pull reports and share data with stakeholders to showcase your Instagram marketing performance.

• Plan and strategize: Use data-driven insights from analytics to plan and execute successful Instagram marketing strategies.

Top 11 Instagram Analytics Tools

Now let‘s look at the top Instagram analytics tools to help you get valuable data and maximize growth on Instagram:

1. Iconosquare

Iconosquare is a leading Instagram and social media analytics platform for marketers. It makes data simple and accessible for optimizing social media efforts.

Key features:

• In-depth analytics and reports on performance and engagement

• Track competitors and get industry benchmarking

• Auto or manual scheduling of posts

• Audience analysis with demographics and interests

• Post performance tracking and UTM campaign tagging

• Content analysis to identify high-performing posts

• Team collaboration tools for managing multiple accounts

Iconosquare offers a free 30-day trial. Paid plans start at €59 per month. It‘s best for social media marketers, agencies, and businesses.

2. Sprout Social

Sprout Social is a leading social media management platform for businesses. It provides powerful Instagram analytics and reporting.

Key features:

• In-depth engagement metrics and tracking for Instagram posts

• Hashtag performance analysis to find top trends

• Audience analysis tools with demographics and interests

• Competitive benchmarking to analyze competitors

• Comparison metrics for post performance analysis

• Conversation monitoring and sentiment analysis

• Robust reporting and analytics for all networks beyond Instagram

• Collaborative team workflows for managing social media

Sprout Social offers advanced features for social customer service, publishing, analytics, and team collaboration. Pricing starts at $99 per month.

3. Keyhole

Keyhole is a leading Instagram analytics platform designed for hashtag tracking, influencer marketing, and visual reporting.

Key features:

• In-depth hashtag tracking with impressions, reach, engagement, etc.

• Track influencers and analyze audience quality, engagement metrics

• Real-time monitoring of hashtags, handles, keywords, URLs

• Exportable visual reports for easy sharing

• Benchmark performance against competitors

• Interactive tag clouds to visualize hashtag and @mentions data

• Track audience demographic data like gender, age, location

Keyhole plans start at $99 per month. They offer volume discounts for multiple social accounts.

4. Sendible

Sendible is a leading social media management platform with powerful analytics. It‘s designed for agencies and teams.

Key features:

• Custom reporting to track Instagram and other networks

• Real-time monitoring of hashtag and @mentions volume

• Conversion and goal tracking with UTMs for reporting ROI

• Track impressions, reach, engagement rates

• Compare accounts, posts, hashtags

• Identify influencers and analyze audience demographics

• Sentiment analysis, follower growth tracking

• White labeled reports to share with clients

Sendible starts at $29 per month. It offers robust social media management functionality beyond analytics.

5. Swydo

Swydo is a powerful marketing reporting platform with Instagram analytics. It‘s designed for agencies and marketing teams.

Key features:

• Customizable reporting and dashboards

• Real-time Instagram data pulled from Instagram API

• Track followers, posts, interactions, stories, hashtags

• Engagement metrics for every post and hashtag

• Automatically generated Instagram reports

• Data visualization like charts to identify trends

• Compare multiple Instagram accounts

• Schedule and automate delivery of reports

Swydo starts at $15 per month. They offer attractive pricing for agencies and teams.

6. Later

Later is a leading Instagram analytics and scheduling platform for marketers. It makes it easy to plan, publish, and track performance.

Key features:

• Track reach, impressions, engagement for posts

• Hashtag performance tracking

• Export posts analytics and create reports

• Identify the top performing posts and timing

• Get audience demographic insights for followers

• Monitor customer engagement and sentiment

• Integration with Google Analytics to track conversions

• Auto or manual scheduling of posts for IG and other networks

Later offers free and paid plans starting at $15 per month. It‘s designed for individuals, teams, agencies, and businesses.

7. Buffer

Buffer provides Instagram analytics as part of its social media management platform. The tool is easy to use for optimizing social media marketing.

Key features:

• Engagement and reach tracking for Instagram accounts

• Track growth metrics like follower counts, unfollows

• Post performance tracking with impressions and engagement

• Analyze best posting times

• Reporting and exporting data

• Compare Instagram accounts

• Get audience insights into followers and their interests

• Schedule posts on Instagram and other networks

Buffer offers free and paid plans starting at $5 per month. It‘s suitable for marketers, agencies, businesses, and individuals.

8. SocialPilot

SocialPilot is an all-in-one social media analytics and management platform. Their Instagram analytics is easy to use.

Key features:

• Track followers growth and lost followers

• Engagement metrics for every post with reach and impressions

• Exportable PDF reports to share data

• Track performance for hashtags and mentions

• Monitor audience demographics and interests

• Competitor benchmarking to analyze competitors

• Reporting ROI by connecting UTMs with Google Analytics

SocialPilot starts at $25 per month. They offer free trial to test it out.

9. Sotrender

Sotrender excels at Instagram analytics and reporting. They turn data into actionable insights.

Key features:

• Powerful analytics on followers, content, hashtags, locations

• Track engagement rate, reach, traffic sources over time

• In-depth audience analysis with demographics and interests

• Monitoring competitor performance on Instagram

• Interactive reports and dashboards for data analysis

• Analyze comments and conversations for sentiment

• Integration with Google Analytics to show conversions

Sotrender pricing starts at $99 per month. They offer tailored enterprise plans with one-on-one onboarding.

10. Hopper HQ

Hopper HQ is popular for Instagram planning and analytics. It provides actionable data to maximize growth.

Key features:

• Track followers and unfollowers to identify churn

• Post analytics for performance insights

• Monitor engagements rates over time

• Track hashtag and mentions volume and performance

• Get audience quality insights like gender, age, interests

• Competitor benchmarking

• Reporting features to share data and insights

Hopper HQ plans start at $24 per month. They also offer Instagram automation tools.

11. Pixlee

Pixlee is a leading Instagram and influencer marketing platform with robust analytics.

Key features:

• In-depth Instagram profile analytics on followers and posts

• Track growth over time with historical data

• Engagement metrics for every post like reach and impressions

• Analyze audience demographics and interests

• Benchmark performance against competitors

• Analyze user-generated content from hashtags

• Reporting features to share data

Pixlee starts at $499 per month. They offer an enterprise solution tailored for large brands.

Summing Up

These are the top Instagram analytics tools on the market right now for businesses and marketers. Each has unique strengths and focuses on specific use cases, whether it‘s simplicity, visuals, or in-depth data.

The key is choosing the right tool that aligns with your goals and provides the data and insights you need. Many offer free trials to test out the platform before purchasing.

Beyond standalone tools, many social media management platforms like Sprout Social, Sendible, and SocialPilot also provide robust Instagram analytics.

Accurate Instagram analytics is crucial for optimizing efforts. It helps identify what content works, when to post, who your audience is, and how you stack against competitors. With these insights, you can tailor content strategy, increase engagement, benchmark success, and maximize your Instagram presence.